This document provides an introduction to pitching and discusses key components such as preparation, defining the problem and solution, explaining the value proposition, describing the business model and team, and ensuring effective execution and traction. It emphasizes that a pitch should clearly identify the target customer, their problem, how the solution solves it, and why the customer would provide funding. The document also provides additional resources on pitching, presentation skills, and technology tools.
A slideware version of what i write on white boards and flip charts when teaching pitching to early stage entrepreneurs.
The good stuff is in the notes panel of the PPT, so don't forget to check there if downloading.
Latest version published March 2019, expanded section on Traction, which many people do not seem to be able to talk about clearly
Mike Bradshaw from Community Shepard at Hammerkit introduces pitching and provides resources for preparing effective pitches. The document outlines preparing by understanding the problem and solution, market size, costs and competition. It emphasizes the importance of preparation and having a clear tagline, story, and ask. Resources are shared for developing pitches, including websites for presentation skills, TED talks, and Toastmasters clubs. The document concludes by thanking the audience and inviting questions.
Design is a visual representation of thinking through various methods of communication. It connects ideas, critical thinking skills, visual conceptions, issues and solutions, analysis, messages, challenges, and new concepts. The design process allows for analysis and visual communication of these elements to further thinking.
This presentation describes a few of the tools from my book, Getting More Done on a Shoestring: Free Technology Tools for Educators, Trainers, and Entrepreneurs
http://home.earthlink.net/~careerfacilitator
Cognitive Fallacies & Biases in Product Development and Project Managementrainkru
When developing new products or managing projects our mind very often tricks us. We think we're right but we're often subject to fallacies and biases which lead our product or project astray. I'm describing some tools which help us to keep our minds from deceiving us. Because our thinking is the number one success factor for successful projects and products.
This document provides an overview and links to videos on various topics related to philosophy, the environment, and well-being. It discusses developing critical thinking skills and a rational life plan, facing challenges, computer recycling, water pollution and scarcity, and the importance of self-esteem. Links are included to videos about trash, traffic congestion, what happens to old computers, e-waste, computer recycling, and issues around genetically modified food. The document concludes with discussions of critical thinking in democracy, Aristotle's concept of eudaimonia or flourishing, the Native American medicine wheel, and thanks to various individuals.
The document contains a code snippet importing a community module and calling a DoStuff() function. It is then followed by a series of Flickr photo URLs without any other text or connecting context.
A slideware version of what i write on white boards and flip charts when teaching pitching to early stage entrepreneurs.
The good stuff is in the notes panel of the PPT, so don't forget to check there if downloading.
Latest version published March 2019, expanded section on Traction, which many people do not seem to be able to talk about clearly
Mike Bradshaw from Community Shepard at Hammerkit introduces pitching and provides resources for preparing effective pitches. The document outlines preparing by understanding the problem and solution, market size, costs and competition. It emphasizes the importance of preparation and having a clear tagline, story, and ask. Resources are shared for developing pitches, including websites for presentation skills, TED talks, and Toastmasters clubs. The document concludes by thanking the audience and inviting questions.
Design is a visual representation of thinking through various methods of communication. It connects ideas, critical thinking skills, visual conceptions, issues and solutions, analysis, messages, challenges, and new concepts. The design process allows for analysis and visual communication of these elements to further thinking.
This presentation describes a few of the tools from my book, Getting More Done on a Shoestring: Free Technology Tools for Educators, Trainers, and Entrepreneurs
http://home.earthlink.net/~careerfacilitator
Cognitive Fallacies & Biases in Product Development and Project Managementrainkru
When developing new products or managing projects our mind very often tricks us. We think we're right but we're often subject to fallacies and biases which lead our product or project astray. I'm describing some tools which help us to keep our minds from deceiving us. Because our thinking is the number one success factor for successful projects and products.
This document provides an overview and links to videos on various topics related to philosophy, the environment, and well-being. It discusses developing critical thinking skills and a rational life plan, facing challenges, computer recycling, water pollution and scarcity, and the importance of self-esteem. Links are included to videos about trash, traffic congestion, what happens to old computers, e-waste, computer recycling, and issues around genetically modified food. The document concludes with discussions of critical thinking in democracy, Aristotle's concept of eudaimonia or flourishing, the Native American medicine wheel, and thanks to various individuals.
The document contains a code snippet importing a community module and calling a DoStuff() function. It is then followed by a series of Flickr photo URLs without any other text or connecting context.
This document provides an introduction to different types of sales approaches including high-touch sales, marketing lead generation, and zero-contact sales. It discusses the three roles that customers play in the decision making process: decision maker, budget holder, and influencer. An exercise is described where participants sell a piece of fruit to their partner to learn sales skills. The recording of these practice sales is reviewed to count questions asked and determine question types used. Finally, SPiN selling is introduced which uses situation, problem, implication, and need-payoff questions to have effective sales conversations.
The GoToMarket Workshop covers the key functions startups need to consider for bringing a product to market, including development timeline and scope, marketing, sales channels, support, and legal. The workshop includes exercises to help startups define goals and personas, develop deployment and marketing plans, and think about sales, support, partnerships and legal needs. Attendees will learn how the different functions covered by GoToMarket work together to drive customers through the lifecycle from initial interest to ongoing use and revenue generation.
This document outlines rules for an unconference event where participants are responsible for actively engaging and moving to other discussions or activities if they are not learning or contributing. The rules emphasize that there are no spectators, all people who attend are meant to participate. Outcomes are not planned in advance and whatever unfolds is considered the right and intended result. The event follows principles of a gift economy where the richest contributions come from those who give the most.
Hammersmith fundamentals html fundamentalsMike Bradshaw
The document provides an overview of HTML fundamentals including common tags like headings, paragraphs, lists, links and images. It discusses separating content and layout using HTML, CSS and JavaScript. Specific HTML tags covered are H1-H6, P, BR, STRONG, EM and DIV. The document also reviews using IDs and classes for styling, and includes an example of adding padding with CSS classes. Resources for further learning include Code Academy, Wikipedia and Mozilla Developer Network.
This very short document appears to be about a travelling salesman who is going to an event called LeWeb. In just a few words, it conveys that a travelling salesman from TravellingSalesman.mobi is heading to the LeWeb event.
This document provides contact information for Mike Bradshaw, who serves as a Community Shepard for entrepreneurs in the Helsinki region of Finland. It lists Mike Bradshaw's email address and a URL for a website where entrepreneurs can find resources and ask questions. The document suggests that Mike Bradshaw can help connect entrepreneurs to helpful resources in the Helsinki area.
This document provides an introduction to different types of sales approaches including high-touch sales, marketing lead generation, and zero-contact sales. It discusses the three roles that customers play in the decision making process: decision maker, budget holder, and influencer. An exercise is described where participants sell a piece of fruit to their partner to learn sales skills. The recording of these practice sales is reviewed to count questions asked and determine question types used. Finally, SPiN selling is introduced which uses situation, problem, implication, and need-payoff questions to have effective sales conversations.
The GoToMarket Workshop covers the key functions startups need to consider for bringing a product to market, including development timeline and scope, marketing, sales channels, support, and legal. The workshop includes exercises to help startups define goals and personas, develop deployment and marketing plans, and think about sales, support, partnerships and legal needs. Attendees will learn how the different functions covered by GoToMarket work together to drive customers through the lifecycle from initial interest to ongoing use and revenue generation.
This document outlines rules for an unconference event where participants are responsible for actively engaging and moving to other discussions or activities if they are not learning or contributing. The rules emphasize that there are no spectators, all people who attend are meant to participate. Outcomes are not planned in advance and whatever unfolds is considered the right and intended result. The event follows principles of a gift economy where the richest contributions come from those who give the most.
Hammersmith fundamentals html fundamentalsMike Bradshaw
The document provides an overview of HTML fundamentals including common tags like headings, paragraphs, lists, links and images. It discusses separating content and layout using HTML, CSS and JavaScript. Specific HTML tags covered are H1-H6, P, BR, STRONG, EM and DIV. The document also reviews using IDs and classes for styling, and includes an example of adding padding with CSS classes. Resources for further learning include Code Academy, Wikipedia and Mozilla Developer Network.
This very short document appears to be about a travelling salesman who is going to an event called LeWeb. In just a few words, it conveys that a travelling salesman from TravellingSalesman.mobi is heading to the LeWeb event.
This document provides contact information for Mike Bradshaw, who serves as a Community Shepard for entrepreneurs in the Helsinki region of Finland. It lists Mike Bradshaw's email address and a URL for a website where entrepreneurs can find resources and ask questions. The document suggests that Mike Bradshaw can help connect entrepreneurs to helpful resources in the Helsinki area.
Questions:* How many are on techie side of team?* and on Business dev?* Who has had some training on Pitching or Presentation skills before?* Any expectations?* Format of workshop: - approx 1 hour of me talking * Pitch structure * Presentation skills - Some actual doing (all team members)
What is a pitch? Short *marketing* message, shows you understand your company and the market it operates in get’s audience just interested enough to grant you some more time => longer pitch/meeting i.e “that sounds interesting, please tell me more”Why should you pitch? clarify exactly what it is that your company does. If you can tell what you do quickly and clearly to other people, then you can start asking questions == selling!!When is it used? anytime someone asks “what do you do?” Pitching eventsWho?All team members. Never know when you need it.General life skill
* Know your material* 2-3 minutes per slide is a reasonable working average (but there can be exceptions!)* spend *AT LEAST* 3-10x on prep Vs delivery time (even longer if it something is new!)* Don't rely on tech - What to do if; * no network?, * beamer breaks? * takes too long to get beamer working?etc - Plan for fall backs (all the way to just hand waving!!) * Structure intro slide – Company logo end slide – Company logo and contact details how many slides (governs Style?)
Type of Pitch:Elevator : For (Target customer), who has (need), product name is a (market category) that (main benefit). Unlike (competition), the product (unique differentiator).1,2,3,5 minutes (with and without slides). 1 start with only the white items (maybe replace $ with “what is your unfair advantage”) 3 & 5 should have a demo if at all possible. Longer means more detail. 15 minute in front of a VC/finance person/customerTag Line – “we are X for Y” is a common format for a tag line.WIFM – What's In it For Me
Problem:*WHO* has *WHAT* problem, *HOW* do you solve it, and *WHY* would they give you moneyand *WHO* is paying you, if it is not the person with the problem)Short summary – 20-30 seconds!!Solution – how you solve this problemUse stories – personalizes it
Traction – mention it if you have it!Do you have any traction?Talked with users/customers?Business model – Freemium, affliliate fees, sell product, god forbid advertisingHow big a market? Quick goolge (other search engines exist!)!!Don’t forget to give the audience something to doask for what you need, this is not always money! Alpha users, feedback…
Show where you are. Should be high and right.
Team – why will this team win over a similar pile of CV’sDon't particularly care – are all roles covered?For pitches – group photo or other?For sending boring CV type slide
As a visual(ish) version
Show your passion for the idea/company you are pitching.Are you excited?Confidence - fake it (everyone is nervous when presenting)Don't spurt out your flaws at the start of the presentation! - the audience wants you to succeed (no-one *WANTS* to listen to a boring presentation!!) - most of the time they won't notice or careDon’t start with telling us your name, or title. Start straight in, once we are engaged (i.e. at team slide introduce yourself)Strong start and end. End with Something like “ I am <blah>, this has been <crappy startup>, more at <shitty web site>. Thank you”Have a clear start and end (Hello,Thank you). *NOT* “Thank you, any questions!. Makes the job of the person doing the timing easy (always be gracious!!)
Darth Vader Vs Yoda:http://presentationzen.blogs.com/presentationzen/2006/01/contrasts_in_pr.htmlSlide Layout, Rule of thirds, and Golden Mean:http://www.presentationzen.com/presentationzen/2006/06/the_power_of_th.htmlStyles: - Go Naked * don’t use slides, use whiteboard, flipchart etc - Takahashi Method * big text (fills slide) http://www.presentationzen.com/presentationzen/2005/09/one_presenters_.html - Lessig method * single word, changes every 10-20 seconds- http://www.youtube.com/watch?v=7Q25-S7jzgs - Lessig early version 0:27-0:54 & 1:38-1:54 - http://www.youtube.com/watch?v=RrpajcAgR1E&feature=player_detailpage#t=23 Dick Hardt Identity 2.0 - Kawasaki method * 10, 20, 30 rule, Top10 - Godin method * sharp visuals, clear message, clear story http://sethgodin.typepad.com/seths_blog/2011/10/the-atomic-powerpoint-method-of-creating-a-presentation.htmlhttp://www.slideshare.net/sethgodin/seth-godin-on-tribes-presentation – usage of notes functionalityFrom PresentationZen.com:1. Show your passion2. Start strong3. Keep it short4. Move away from the podium5. Use a remote-control device.6. Remember the “B” key7. Make good eye contact8. Keep the lights on9. Use a TV for small groups10. At all times: courteous, gracious, & professionalHumour - stay away, often falls flat (especially in multi-national audiences!)Story format: - Tell them what you are going to say - Tell them - Tell them what you told them
Software: - Keynote, PPT, OpenOffice, Google Docs – Prezi - Slideshare, PDF, Notepad...Beamers: - Different resolutions (640x480 is safe, and increasingly 1024x768) - connectors - Practice (different makes and models)Flipcharts: - pre-prepareWhiteboards: - how to remove permanent markerMicrophones: - stick it on your chin, don’t hold in front of your face (looks like you are giving a blow job!)OHP: - needs more checking to see how it looks, but not excessive - don't switch on and off, more distracting than leaving on!!
V1 – Follow the structure, 1-2 sentences per itemV2 – Forward and Back referencesV3 – add storiesV4 – lead with news/strongest point (now you are starting to mess with structure)
These are more around presentation skills.it is assumed that you can type search phrase into something like Google and find resources & advice on pitching.Average Presentation skills with a killer idea is what wins! So get yourself to average.