GTA INVASION! will be announced at E3 in June 2011 with a teaser trailer showing aliens invading the GTA world. In August, a mid-2012 release window will be announced. The first trailer in October will outline the story of playing as Niko Bellic defending Liberty City from aliens, alongside the launch of promotional materials. Leading up to the May 2012 release, further trailers, pre-order promotions, and advertising pushes will dominate the streets and airwaves to build hype for the invasion.