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Web Identity and positioning
Non-citation metrics for the
SciELO journals
Isidro F. Aguillo
isidro.aguillo@csic.es
2
 JOURNAL IDENTITY
– The problem of individual identity in the Latin America Portals of journals:
Scielo, Redalyc, OJS (PKP)
 POSITIONING
– The problem with the URLs pseudo-hierarchy
– SEO major issues
– A proposal for increasing web visibility
 NON CITATION METRICS
– Full Picture
• Altmetrics
• Usagemetrics
• Webometrics
– Proposal for adding web indicators to Scielo
AGENDA
3
Uniformity of the contents (OJS/PKP)
INDIVIDUAL JOURNAL
IDENTITY LOST
4
Rich Hypertextual Contents
NO EXTRA CONTENTS
5
Consequences: Journal identity lost in citations
INDIVIDUAL JOURNAL
IDENTITY LOST
6
 Journal profile
– Journal unit at Scielo br
– Competitors: Homepage and mirrors
– Visibility in the search engines
 Positioning and SEO facts
– Structure of URLs: Confusing directory system
– Lack of semantic content
• URLs length. Not needed redirs
• Incomplete Titles
– Formal metadata y PDF properties
 Metrics
– Comments on the current scenario
– Adding webometrics indicators: Feasibility and options
Scielo.br
7
Visibility in Google
1st
2nd
HIGHER PORTAL PR OR BETTER CONTENTS? …
8
Homepage at Scielo.br
NO EXTRA CONTENTS
9
Homepage of the Journal
http://www.revistaabcd.com.br/
NO EXTRA CONTENTS
10
Homepage of the Editor
http://www.cbcd.org.br/publicacao_abcd_cbcd.html
NO EXTRA CONTENTS
11
Competitors: Extra info at DOAJ
http://www.scielo.br/scielo.php?script=sci_
serial&pid=0102-6720&lng=en&nrm=iso
https://doaj.org/toc/0102-6720
NO EXTRA CONTENTS
12
Competitors: Mirror at PMC
https://www.ncbi.nlm.nih.gov/pmc/journals/2852/
NO EXTRA CONTENTS
13
Visibility in Bing
1st
2nd
… HIGHER SCIELO PORTAL VISIBILITY
14
Different indexing: Google vs Google Scholar
http://www.scielo.br/scielo.php?pid=S0004-27302014000800802&script=sci_arttext&tlng=es
http://www.scielo.br/scielo.php?pid=S0004-27302014000800802&script=sci_arttext
http://submission.scielo.br/index.php/abem/article/view/131251
pdf
NO
PDF
15
Complex hierarchy in the scielo.br domain
DIFFERENT SUBDOMAINS
DIFFERENT DIRECTORIES
16
Bad practices in Positioning URLs and <Title>
No semantic
content
34 useless
characters codes
12 useless characters
No mention to Scielo
WHY?
17
Metadata of the Journals
NO METADATA
18
Metadata of the papers (pdf version)
NO METADATA
19
 Re-organize structure
– More hierarchical organized URL naming
– Shorter, semantic URLs for journals (URLs and Titles)
– Focus on paper information (URLs and Titles)
 Improve semantic scores
– More web pages
• Extra material
• Open (moderated) comments
– Metadata (rich properties in pdf)
 Improve hypertextual scores
– Larger density of internal links
– Analysis of the referring domains
– Glocal strategies
A Proposal
20
 Preferred
– A integrated Dashboard
– Multiple sources, diversity of indicators
– Customizable by users
 Concerns about Metrics
– Bibliometrics: Low figures in the number of citations (minority or mediocrity)
– Altmetrics: Mostly ALM, extended citations meaning unclear
– Usagemetrics: Unreliable, lack of standards
 Webometrics (Cybermetrics)
– Problems with search engines
– Good practices in URL naming required
– High volatility
– Data manipulation is possible
A Personal Point of View about Metrics Options
21
A full picture of Metrics
WEBOMETRICS
Number of times the URL of
a document/author webpage
is linked from another
webpage
ALTMETRICS
Number of times the
elements are mentioned
(shared) in websites, wikis,
blogs, social bookmarks
and networks (incl. Twitter)
or search engines
USAGEMETRICS
Number of times the
document is
read/visited/downloaded from
its publishing place (incl.
websites)
BIBLIOMETRICS
Number of times the
bibliographic record
(identifier) of a paper/book is
cited in another similar
formally published paper
Document-level metrics
Title
Source:Journal/Book/Patent
Publication Year
Citations
Identifier: URL/DOI/Handle
Subject/Tags
Author-level metrics
Author(s)
Institution (Affiliation)
Publication Year
Discipline/Tags
Web profiles
Web 2.0 profiles
22
Bibliometrics
LOW FIGURES
ARE USELESS
23
Dspace Modules for statistics. Is it reliable?
USAGE DATA ARE UNRELIABLE
24
A few comparative figures: 2013 vs 2018
ALTMETRICS MEANING UNCLEAR
25
Web indicators (according to Ahrefs)
A NEW RICH SOURCE
26
Indicators for Journal and Papers (Ahrefs)
BAD PRACTICES IMPACT
27
 Major revamping of the portal website
– Improving design and usability
• Attractive homepage: News
• Open for user customization
– Positioning (SEO) specific actions
• Kill codes
• More and better metadata
• More and better linked contents
 Adoption of new (supplementary) Metrics
– Usage metrics to both journal and paper-level
• Standard reliable transparent solution
– Web based metrics
• Ahrefs API for journals
– Visual integrated Dashboard
Recommendations
28
Open forum
THANKS!
QUESTIONS?

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Isidro F. Aguillo - Web Identity and positioning: Non-citation metrics for the SciELO journals

  • 1. Web Identity and positioning Non-citation metrics for the SciELO journals Isidro F. Aguillo isidro.aguillo@csic.es
  • 2. 2  JOURNAL IDENTITY – The problem of individual identity in the Latin America Portals of journals: Scielo, Redalyc, OJS (PKP)  POSITIONING – The problem with the URLs pseudo-hierarchy – SEO major issues – A proposal for increasing web visibility  NON CITATION METRICS – Full Picture • Altmetrics • Usagemetrics • Webometrics – Proposal for adding web indicators to Scielo AGENDA
  • 3. 3 Uniformity of the contents (OJS/PKP) INDIVIDUAL JOURNAL IDENTITY LOST
  • 5. 5 Consequences: Journal identity lost in citations INDIVIDUAL JOURNAL IDENTITY LOST
  • 6. 6  Journal profile – Journal unit at Scielo br – Competitors: Homepage and mirrors – Visibility in the search engines  Positioning and SEO facts – Structure of URLs: Confusing directory system – Lack of semantic content • URLs length. Not needed redirs • Incomplete Titles – Formal metadata y PDF properties  Metrics – Comments on the current scenario – Adding webometrics indicators: Feasibility and options Scielo.br
  • 7. 7 Visibility in Google 1st 2nd HIGHER PORTAL PR OR BETTER CONTENTS? …
  • 8. 8 Homepage at Scielo.br NO EXTRA CONTENTS
  • 9. 9 Homepage of the Journal http://www.revistaabcd.com.br/ NO EXTRA CONTENTS
  • 10. 10 Homepage of the Editor http://www.cbcd.org.br/publicacao_abcd_cbcd.html NO EXTRA CONTENTS
  • 11. 11 Competitors: Extra info at DOAJ http://www.scielo.br/scielo.php?script=sci_ serial&pid=0102-6720&lng=en&nrm=iso https://doaj.org/toc/0102-6720 NO EXTRA CONTENTS
  • 12. 12 Competitors: Mirror at PMC https://www.ncbi.nlm.nih.gov/pmc/journals/2852/ NO EXTRA CONTENTS
  • 13. 13 Visibility in Bing 1st 2nd … HIGHER SCIELO PORTAL VISIBILITY
  • 14. 14 Different indexing: Google vs Google Scholar http://www.scielo.br/scielo.php?pid=S0004-27302014000800802&script=sci_arttext&tlng=es http://www.scielo.br/scielo.php?pid=S0004-27302014000800802&script=sci_arttext http://submission.scielo.br/index.php/abem/article/view/131251 pdf NO PDF
  • 15. 15 Complex hierarchy in the scielo.br domain DIFFERENT SUBDOMAINS DIFFERENT DIRECTORIES
  • 16. 16 Bad practices in Positioning URLs and <Title> No semantic content 34 useless characters codes 12 useless characters No mention to Scielo WHY?
  • 17. 17 Metadata of the Journals NO METADATA
  • 18. 18 Metadata of the papers (pdf version) NO METADATA
  • 19. 19  Re-organize structure – More hierarchical organized URL naming – Shorter, semantic URLs for journals (URLs and Titles) – Focus on paper information (URLs and Titles)  Improve semantic scores – More web pages • Extra material • Open (moderated) comments – Metadata (rich properties in pdf)  Improve hypertextual scores – Larger density of internal links – Analysis of the referring domains – Glocal strategies A Proposal
  • 20. 20  Preferred – A integrated Dashboard – Multiple sources, diversity of indicators – Customizable by users  Concerns about Metrics – Bibliometrics: Low figures in the number of citations (minority or mediocrity) – Altmetrics: Mostly ALM, extended citations meaning unclear – Usagemetrics: Unreliable, lack of standards  Webometrics (Cybermetrics) – Problems with search engines – Good practices in URL naming required – High volatility – Data manipulation is possible A Personal Point of View about Metrics Options
  • 21. 21 A full picture of Metrics WEBOMETRICS Number of times the URL of a document/author webpage is linked from another webpage ALTMETRICS Number of times the elements are mentioned (shared) in websites, wikis, blogs, social bookmarks and networks (incl. Twitter) or search engines USAGEMETRICS Number of times the document is read/visited/downloaded from its publishing place (incl. websites) BIBLIOMETRICS Number of times the bibliographic record (identifier) of a paper/book is cited in another similar formally published paper Document-level metrics Title Source:Journal/Book/Patent Publication Year Citations Identifier: URL/DOI/Handle Subject/Tags Author-level metrics Author(s) Institution (Affiliation) Publication Year Discipline/Tags Web profiles Web 2.0 profiles
  • 23. 23 Dspace Modules for statistics. Is it reliable? USAGE DATA ARE UNRELIABLE
  • 24. 24 A few comparative figures: 2013 vs 2018 ALTMETRICS MEANING UNCLEAR
  • 25. 25 Web indicators (according to Ahrefs) A NEW RICH SOURCE
  • 26. 26 Indicators for Journal and Papers (Ahrefs) BAD PRACTICES IMPACT
  • 27. 27  Major revamping of the portal website – Improving design and usability • Attractive homepage: News • Open for user customization – Positioning (SEO) specific actions • Kill codes • More and better metadata • More and better linked contents  Adoption of new (supplementary) Metrics – Usage metrics to both journal and paper-level • Standard reliable transparent solution – Web based metrics • Ahrefs API for journals – Visual integrated Dashboard Recommendations