Here are the short summary of the main lessons learned at the growthCGN Meetup #17 in Cologne on July 7th 2017. Join the meetup at www.growthcgn.co

1. SUMMARY
GETTING STARTED WITH
ANALYTICS
GROWTH CGN #17
Cologne, 05.07.2017

2. 8
Lessons learned
& resources

3. 1.
Use Google Tag
Manager
Reduce developer workload
Be more flexible and independent as marketer

4. https://youtu.be/WCmdRivjvRk?
list=PLgr_8Hk8l4ZEY-rBGG99Y9V10Dc7g7cHt

5. 2.
Check your
data
Don’t trust Google Analytics data blindly
Compare with backend data and other tools

6. 3.
Track Acquisition,
Behavior & Revenue
Don’t forget to measure what happens
between clicks and payments

7. 4.
Have a
Measurement Model
Define what success or failure looks like
Have a plan for your campaigns

8. https://www.kaushik.net/avinash/digital-
marketing-and-measurement-model/

9. 5.
Define your
funnel
What “should” users be doing step-by-step
How many user to you loose in every step

10. https://moz.com/academy/marketing-funnel

11. 6.
Use UTM
parameters
They help to measure campaign performance
They work for social links and in your ads

12. https://ga-dev-tools.appspot.com/campaign-
url-builder/

13. 7.
Use Data Studio
for visualizations
Useful when you have more data sources
Has dark mode

14. https://datastudio.google.com

15. 8.
Start simple
Wait to get fancy
https://thinkgrowth.org/the-startup-founders-
guide-to-analytics-1d2176f20ac1

16. +49 176 30543705
ben@growthcgn.co
@bensufiani
Ben Sufiani

17. See you next
GROWTH CGN
August 2nd 2017
@GedankenTanken
Content Marketing &
Speaking