The document discusses the key ingredients needed for a Danish high-growth company to expand in 2010, including an office location with smart employees, easy airport access, and super fast internet. While the location discussed has 3 of the 4 key ingredients, the document cautions that internet speed alone does not drive faster growth and that a company may need to consider locations that have all the necessary ingredients for rapid expansion.

1. What do a Danish
high growth
company need to
grow in 2010?
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2. An office (drop by and say Hi!)
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3. Plenty of smart people
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4. Easy access to the airport
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5. Super fast internet...
?
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6. 3 out of 4, not
bad... we will
take it :)
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7. What if we started Tradeshift here?
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8. Well then we
would have
super fast
internet, but
nothing else...
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9. ...growth is not
about internet
speed...
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10. ...but if we want rapid
growth we might start
thinking about bringing
it to the places where
it’s the last lacking
ingredient...
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11. ... and stop thinking its
magically going to
bring the other 3
ingredients to places
where they are
lacking ...
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12. Also:
 Public service is not a driver for FASTER
internet, smart people is
 Cloud location matters (speed of
service)
 Cloud incentives
 Physical location (access to cheap energy)
 Laws (Iceland as data haven, Denmark as data hog)
 Critical mass (Public sector clouds, Server scrapping
cash bonus)
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13. Christian Lanng
CEO, Cofounder
chl@tradeshift.com
+45 3118 9100
Thursday, August 26, 2010