This document discusses growth hacking strategies for startups. It provides examples of successful growth hacks used by companies like Airbnb, Groupon, and Quora. Easy growth hacks mentioned include gaining social validation through a user's friends on Facebook, using waiting lists to generate interest, and incentivizing users to add multiple email addresses. More difficult growth hacks involve integrations with other services, referrals rewards, and embedding content. The document also discusses metrics like CAC, customer lifetime value, and LTV that are important for SaaS companies. It provides tips on user activation testing and tracking user behavior and interactions through analytics. Finally, it emphasizes the importance of social validation, not changing user habits significantly, and

1. Growth Hacking
Hacking your target market
Mandy Sidana @mandysidana

3. Then the most Famous Example

4. Airbnb started with

5. And finally … user retention

7. Groupon
- X number of users buy before the deal is activated
- Users are encouraged to share
- Users get a good social response from sharing

8. Quora

11. Easy Growth Hacks
1. The Little Bighorn
Wanna attract the lady? Pay attention to her friend, social validation
eg: Facebook
2. The waiting List
The chase is sweeter than the hunt
eg: Mailbox - Acquired by Dropbox for $100 M
3. Enter a email
Collect as many emails as you can, give incentives to people who add more
than one. make signup process rewarding.

12. Difficult Growth Hacks
1. Integrations - Bundle with services reaching the same user base eg:
Instagram
2. Back Scratch - Rewards on referrals for the person referring and person
receiving eg: Paypal
3. Embeds - ‘Powered By’ embeds for interesting stuff you have to offer.
eg: Youtube

13. The Pirate’s ‘AARRR’ Model

14. Read between the lines ...

17. Metrics (for SaaS Companies)
CAC - Cost to acquire a customer
Total Marketing Cost / Number of users acquired
Make a table Spending vs Signups vs CAC
Customer Lifetime = 1 / Monthly Churn Rate
Monthly churn rate less than 10%
Lifetime Value of Customer (LTV)
LTV = Customer Lifetime Value / Customer Churn Rate

18. User Activation - A/B Testing
1. Divide users into 2 groups
2. Forward the users the 2
different Campaigns
3. Track conversions
MVC for
Marketing

19. - Tracking subdomains
- Using unique anonymous userID
- Understanding user Interaction
Analytics.js - Universal

20. Customer Psychology
1. Social Validation:
Facebook Likes, Shares etc
2. Don't change user habits
UX Design should reflect that
3. Use HOOK Strategy
trigger >> action >> reward

22. Dont add features
Keep one, kill others