This slideshow is from the "Growth Hacking Like A Pirate" presentation I made in February 2014 at Blue Chilli - a leading Sydney-based startup incubator. Visit startupsauce.com for a detailed breakdown of how each hack works, and how you can replicate it.

1. 14 Actionable & Low-Cost
Growth Hacks
Growth Tactics For Startups
By Ryan Wardell
See Startupsauce.com for a detailed description of
each hack

2. AARRR!

4. The Growth Hacker’s
Analytics: Google
Toolbox Analytics, KISSmetrics,
CrazyEgg, Flurry
Test Traffic: Facebook/LinkedIn Ads & Google
AdWords
A/B Tests: Optimizely or VWO
Qualitative Feedback: Qualaroo + Intercom +
Your Phone
Landing Pages: Unbounce, KickOffLabs or
LeadPages

5. Pre-Growth: Fundamentals
User Personas
Keyword Research
Testing User Personas - Facebook Ads &
Google Adwords
Tracking Metrics Using Google Analytics,
CrazyEgg &
KISSmetrics. Qualitative feedback using
Qualaroo
Non-Scalable Methods – Cold Calls, Online
Chat, Events

9. Acquisition Channels 1
SEO & Content Marketing
PPC – Google AdWords, Bing Ads etc
Email Marketing

10. Acquisition Channels 2
Social – Both Paid & Unpaid
BuySellAds.com
Paid Content Distribution – StumbleUpon,
Outbrain, Taboola
Retargeting – AdRoll, Retargeter, Perfect
Audience
Affiliates
Partnerships

12. Acquisition Hack #1:
Rich Snippets
(schema.org)

14. Acquisition Hack #2:
Giving Perfect Testimonials

16. Acquisition Hack #3:
Influencer Outreach
(AKA Audience Hijacking)

18. Acquisition Hack #4:
Google Suggest +
Grammatically-Incorrect
Blog Post Titles

20. Activation Pt 1:
Landing Pages & Conversion
The A-HA! Moment
Friction
Social Proof

21. Activation Hack #1:
Low-Friction Landing Page
+ Clear CTA

24. Activation Hack #2:
Using Photos Of People

28. Activation Hack #3:
Exit Popups

30. Activation Hack #4:
Explain WHAT You Will
(And Will Not) Do With
People’s Data

32. Activation Hack #5:
Reducing Friction In Forms

36. Activation Hack #6:
Get User To A-HA! Moment
ASAP

40. Referral Hack #1:
Find Opportunities Where
Sharing With Non-Users
Makes Sense

42. Referral Hack #2:
Persistent Referral
Incentives

44. Referral Hack #3:
1 For You +
1 For Your Friend

48. Referral Hack #4:
Pre-populate Your Tweet
Buttons

49. <a href=”http://twitter.com/home?status=Insert text here cc
@ryanwardell87”>Tweet this</a>
Or, just use ClickToTweet

51. Thank You!
Ryan Wardell
Startupsauce.com
@ryanwardell87