The document discusses growth hacking strategies that successful companies have used to achieve rapid growth. It provides examples of growth hacking tactics employed by companies like Airbnb, Instagram, Snapchat and others. Some key points made in the document include: 1) Successful companies use growth hacking techniques like viral marketing, influencer marketing, and feature innovations to significantly improve their businesses and achieve "hockey-stick" growth. 2) Growth hacking involves running targeted campaigns with metrics to acquire users or customers as fast as possible before opportunities are missed. 3) Elements of growth hacking can involve offline sales processes, influencer marketing, new product features, community initiatives, or operational efforts - as long as they are measurable,

1. Growth Hacking
Anton R Susilo
https://www.linkedin.com/in/antonrifco

2. What do the following companies have in
common?

3. They're All have Hockey-stick Growth Rate

5. • Renting Apartment to Obama
supporters in 2008
• Giveaway Obama'O cereals
• Web Scraping on Craiglist.com
• Offer Apt owners for dual listing at
AirBnB
• Offer Apartment owners for free
Professional Photography

7. • Support Female college sororities
programs, ask them to install the App
• Then, Go to Brother fraternity to show
the Cute Girls in the App
• Give support to School
Proms all around the US

9. • Join by Invitation
• Ride on FOMO wave by early
adopters
• Put much efforts in onboarding
high impact In
fl
uencers
• Do Cold Emails, Random Calls &
other extreme ways to ask
Celebrities to try the App

10. Superb!
But, What is the Lesson?

11. Successful Companies Run Growth Hack to
(Signi
fi
cantly) Improve the Business
• Given a Target in Mind, You can Growth Hack your
way to the To
p
• It must be Fast , so that You won’t Miss the
Wave
• It supports Marketing, but can be independent
• It Marketing creates Strategy
• Then, Growth Hack creates Tactic

12. Elements of Growth Hack
Team can combine multiple elements in the company to run
growth hack tactics
:
• It can be of
fl
ine sales proces
s
• Sometimes, you need to get boost from In
fl
uencer Marketin
g
• Other times, you need to coding new Features
• Community Initiative
s
• Or, a simple Operational effort (like producing Cereals
)
Any initiatives can do
…
… as long as it’s measurable, repeatable, and scalable

13. Let’s See More Examples

14. Linkedin Hacks

15. Webinar

16. Giveaway

17. Simple Framework For A Growth Hack Plan
What is the Target
?
Example:
> Acquire 100 B2B Project Lead
s
> Onboard 100 thousands User
s
How Long is the Period
?
Example
:
> 1 Mont
h
> 1 Quarte
r
What is the Medium
?
Example
:
> Social Media (Linkedin)
> Of
fl
ine Communit
y
> Owned Ap
p
…
.
How Much is the Budget (Estimate)
?
Example
:
> Rp 10 million
s
Activities Checklis
t
Describe all the activities in this Growth Hack Pla
n
• Activities
1
• Activities
2
• Activities 3

18. So, Are U Ready to Growth Hack
?