Put a Little Love In Your Product!Discover How Great Products Evoke              Emotions           Session Leader        ...
Introduction
Discussion Points• Is emotion required to be a great product?• Does emotion apply to the general market?• Can emotion be p...
Examples of Products That Evoke           Emotion
Characteristics of Products That Evoke               Emotion
How Companies Make This Happen
Thank You           Tom EvansCompelling Product Management   www.compellingpm.com        @compellingpm
Put a Little Love in Your Product - Discover How Great Products Evoke Emotion -  pca10
Put a Little Love in Your Product - Discover How Great Products Evoke Emotion -  pca10
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Put a Little Love in Your Product - Discover How Great Products Evoke Emotion - pca10

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People wait in line for hours in anticipation of being one of the first to buy a new Apple product release and then handle it like a new baby. Harley riders adorn themselves with Harley apparel and Harley tattoos. Most would agree that there is a strong emotional bond between these products and their owners. But is emotion required to be a great product? Does emotion apply to just a small group of fanatics or is it applicable to the general market? Can you plan emotion into products or is it a serendipitous outcome? Is emotion just for consumer products or can it also apply to business & industrial products? These are just a few of the questions that we'll explore together during this highly interactive and dynamic Town Hall Discussion on the importance of creating products that emanate emotion. Come join us as we share & learn together.

Please see my blogpost on the session at:
http://compellingpm.com/put-a-little-love-in-your-product-how-great-products-evoke-emotion/

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Put a Little Love in Your Product - Discover How Great Products Evoke Emotion - pca10

  1. 1. Put a Little Love In Your Product!Discover How Great Products Evoke Emotions Session Leader Tom Evans @compellingpm
  2. 2. Introduction
  3. 3. Discussion Points• Is emotion required to be a great product?• Does emotion apply to the general market?• Can emotion be planned into products or is it a serendipitous outcome?• Does emotion apply to business & industrial products?• Can we identify emotions to target?
  4. 4. Examples of Products That Evoke Emotion
  5. 5. Characteristics of Products That Evoke Emotion
  6. 6. How Companies Make This Happen
  7. 7. Thank You Tom EvansCompelling Product Management www.compellingpm.com @compellingpm

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