The University of Florida recently launched a social media campaign to share horticultural information from its Master Gardener and Florida Friendly Landscaping programs. The campaign utilizes multiple social media platforms like Twitter, Facebook, blogs and YouTube to reach Florida gardeners, who are enthusiastic information seekers. The content from the two programs is useful for all Florida gardeners. The campaign aims to actively share current gardening tips and advice rather than waiting for gardeners to find the information.

1. Emily E. Eubanks, Communications Coordinator
il b k C i i C di
Jennifer Sykes, Web Coordinator
Jennifer Sykes Web Coordinator
Project
P j Audience
The University of Florida recently launched a
The University of Fl id recently launched a
Th U i it f Florida tl l h d Gardeners are enthusiastic information
Gardeners are enthusiastic i f
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campaign to bring horticultural information to
campaign t bring h ti lt l i f
i to b i horticultural information tti to seekers, and readily turn to the web for
seekers and readily turn to the web f
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consumers via social media like Twitter,
consumers via social media lik T itt
i i l di like Twitter, inspiration. And the Master Gardener and
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Facebook, and blogging. The campaign focuses
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F b k and bl i Th campaign f i focuses Florida Friendly program content is useful
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mainly on content from two programs, Fl id
mainly on content f
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t Florida to all Florida gardeners.
to all Fl id gardeners
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Master Gardeners and Florida Friendly
Master Gardeners and Fl id F i dl
M t G d d Florida‐Friendly
Landscaping™.
Landscaping™.
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Social Networking
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By using multiple social networking streams, we re able to reach out to our clientele and actively
By using multiple social networking streams, we’re able to reach out to our clientele and actively
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share current gardening information, rather than waiting for them to find us.
share current gardening information, rather than waiting for them to find us
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Master Gardener Site
Master Gardener Site Master Gardener
Master G d
M Gardener Florida‐Friendly
Florida Friendly
Friendly
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Facebook Fan Page
F b kF P Fan Page Twitter Feed
Twitter Feed
UF Gardening
UF Gardening
g Master Gardener
Master Gardener
M t G d Gardening in a Minute
Gardening in Minute
G d i g i a Mi t
YouTube Channel
YouTube Channel Wordpress Bl g
W dp Blog Photos on Flickr
Photos
Ph t on Fli k
Flickr