Coopetition is a new term describing successful business approach combining cooperation and competition in the same time. Short presentation made for Poznan startup meeting Hive61

1. Growing coopetitive
business in eCommerce

2. eCommerce and mobile software house
with Magento eCommerce since 2008
passionate about building and maintaining
open source software communities
organizer of eCommerce community
conference and events
official Magento Silver Solution Partner
Snowdog

3. • 2008 new ecommerce player with
passionate community and no docs…
• 2015 enterprise level solution with
passionate community and tons of resources
Magento over time

4. • Business + community = shared value
Mindset and strategy

5. Top ecommerce technologies in Alexa Top 1 Million sites
according to HiveMind (askhivemind.com) research
Magento now

6. Magento tomorrow
Magento sites trend in Alexa Top 1 Million sites according to
HiveMind (askhivemind.com) research

7. Coopetition or Co-opetition (sometimes spelled "coopertition"
or "co-opertition") is a neologism coined to describe cooperative
competition. Coopetition is a portmanteau of cooperation and
competition, emphasizing the "petition"-like nature of the joint work.
Wikipedia, https://en.wikipedia.org/wiki/Coopetition
Coopetition

8. Online customers expectations growing fast
Local markets require similar sets of features
R&D is expensive and time consuming
Open source popularity in enterprise projects
Huge demand and lack of resources
Growing number of cross-border projects
Omni-channel commerce
Coopetition in
eCommerce - why?

9. Focusing on building something new or
improve something that everybody uses
Partnering with similar but not the same
Sharing information with clear goals and rules
Protecting some knowledge to keep
competition aspect and don’t become a
supplier
“Share & protect” balance

10. “Coopete” locally…

11. …and globally

12. 1 + 1 = 3
Forget maths…

13. @snowdog
Thank You