KEI Industries is a leading cable and wire Manufacturers in India, specialize in electrical wire and power cables. Contact to know more!

1. Grow with KEI
Partnership for Life

2. CMD’s Message
“First and foremost, I hope you and your loved ones are safe and healthy. The
world is tackling an unprecedented crisis with the outbreak of the coronavirus
pandemic. In this unusually changed landscape, we, at KEI are focused on
navigating this phase of uncertainty by staying well positioned for growth
acceleration.
Talking about my vision for KEI, I aspire to make KEI emerge as the world’s
leading electrical cables, wires and allied businesses company. In over five
decades since its establishment in 1968, KEI has been ranked among the top
cable manufacturing companies of the world with a strong hold in the domestic
market as well as global presence in over 45 countries.
As far as retail business goes, our focus remains on growing our dealer network
by deepening our engagement with our channel partners and influencers to
widen our customer base.
As part of our new distributor development program, I would like to introduce
you to our new initiative: “Kutumb – One Family. One Goal.” Under this
program, we aim to strengthen our distributor network by creating a lifelong
association of trust, success and unity. I sincerely look forward to you getting
associated with KEI and Kutumb and hope that we inspire you to build a strong
bond with us that aspires you to many victories together.”
Mr. Anil Gupta
CMD
KEI Industries Limited.

3. ED Sales & Marketing’s Message
“Dear Stakeholders,
During the past few years KEI has made substantial investments in enhancing the
house wire production capacity, inducted manpower for lifting our service levels and
adopted cutting edge technology for enhancing operational efficiency. Today we have
PAN India 550+ sales and marketing personnel, 38 marketing offices, and 22 depots,
and all this have helped us increase our presence and grow our sales by 200% during
the year.
We firmly believe that technology allows us to bring our entire suite of products and
services on a single platform and interact and engage with the customer far more often
than it was ever possible. With the help of technology in the last few years, KEI has
gained operational efficiency and engaged better with loyalty schemes run digitally.
As we continue to strengthen these capabilities, we will be rolling out ‘KEI Connect’ –
which be an end to end channel management software, enabling better decisions and
bringing in more speed and efficiency.
Our focus is and always will be towards enhancing the value base of all our
stakeholders by offering increased revenue growth, loyalty benefits, and success
opportunities.
With excellent capabilities, clear competitive strengths, an experienced team, financial
stability, and our robust business model we are confident that KEI can be a strong ally
for manifesting your dreams. We look forward to making you a part of ‘KEI Kutumb”.
Mr. Manoj Kakkar
Executive Director – Sales &
Marketing
KEI Industries Limited.

4. GROW with KUTUMB
GROW with Largest & Admired W&C Brand
01
GROW with World-Class Quality
02
GROW with Best-in-Class Product
03
GROW with Most Rewarding Partnership
04

5. GROW with Largest
& Most Admired
Wires & Cables
Brand

6. Organization You Can Trust
5000+ Crore Turnover
01
50+ Year of Legacy
02
Rs. 5,599 Crore Market Cap.
03
Presence in 45+ Countries
04
Biggest exporter in W&C
05

7. Expertise You Can Trust
Bhiwadi (Rajasthan) Chopanki (Rajasthan) Pathredi (Rajasthan)
Silvassa (Dadra & Nagar Haveli )
Our Manufacturing Plants
Chinchpada (Dadra & Nagar Haveli )

8. Expertise You Can Trust
Widest Product Range 0.5 sqmm to 400 kV
House Wires Winding Wires Stainless Steel
Wires
Control Cables
EHV Cables
Marine &
Offshore
Cables
Thermo-
couple
Cables
Telephone
Cables
CAT 6
Cables
Co-Axial
Cables
CCTV
Cables
HV Cables Instrumentation
Cables/Solar Cables
Single & Multicore
Flexibles
LV Cables

9. Expertise You Can Trust
SUPER BRAND Since Several Years

10. Expertise You Can Trust
Corporate Social Responsibility
ISKCON Mid Day Meal Program Skills Development Initiative supported by TATA STRIVE to
educate the aspiring Electricians
Shiksha Jyoti –
An Initiative to support Girl
Child Education

11. Network You Can Trust
Supplying Products to more than 45 Countries

12. Network You Can Trust
Pan India
Presence
1500+ Channel
Partners
15K+ Retail
Network
100K+ Electrician
Network
36+ Branch
Offices
21 Warehouse
Depots
500+ Relationship
Managers

13. GROW with World-
Class Quality and
Reliability

14. Certifications You Can Trust
ISO 9001:2015 ISO 14001:2015 NABL
CE SABS
UL
ISO 45001:2018

15. Quality Capabilities You Can Trust
Ultra Modern CCV LINE with Dry
Curing Process
Equipped with Most Modern
Machines
Gravity Feed System In House Innovation &
Testing

16. Quality Capabilities You Can Trust
Material Composition Spectrometer
91 Bobbin Stranding Machine

17. International Standards / Compliance

18. GROW with Best in
Class Product

19. Safety You Can Trust

20. Industry Leading Wire You Can Trust
High Frequency Spark Tester To Detect Any Faulty
Product
In-house PVC
Manufacturing - Better
IR Properties

21. Product Delivery You Can Trust
100% Length Guarantee
Strong Packaging:
• Well-designed laminated
boxes
• Creaseless packing
• Moisture Resistant
End-to-End QR Code Delivery System

22. GROW with Most
Rewarding
Partnership

23. 30-day ‘Get Your Business Running’ You Can Trust
3-Day
Administrative
Processing
7-Day Set-up
and Stocking
10-Day Retailer
Opening
10-Day Retail
Sale Activation

24. Industry-Best Business Development You Can Trust
Nukkad &
Electrician
Meetings
Live Project
Scouting
Loyalty
Programs
Local Promotions
Retailers
Meeting
Architect /
Influencer
Network

25. Industry Best Awards & Compensation
Online update of your
incentive scheme status
Attractive Incentive
Schemes (with MTS and DTS)
XXX Distributor /
Retailer Margins

26. THANK YOU