Recruitment refers to the process of finding and hiring potential candidates for jobs within an organization. It involves activities like recruiting, hiring, orientation, training, benefits, and retention. The goals of recruitment are to help the organization reach its goals by ensuring an effective and maximum utilization of human resources. Common recruitment methods include advertising in newspapers, professional publications, online platforms, and through campus interviews. Non-traditional recruitment techniques also exist like using social media platforms like Facebook, Google+, LinkedIn, and Twitter as well as videos and referrals.