Your employer brand is your company’s reputation, reflecting the core values that make up your company’s culture. It describes the added value your company brings its employees, such as great benefits, career development, and work-life balance.

1. Leverage Social
Media To Promote
Your Employer
Brand

2. Facebook Instagram
What is Employer Branding?
Your employer brand is how your current and
prospective employees perceive your company and
the employee experience. It is crucial for attracting,
retaining, and engaging top talent. It is what makes
your company outshine others, and be considered a
great place to work.
Interested in growing your talent pipeline? Contact Us

3. Facebook Instagram
How Does Social Media Contribute To Employer Branding?
Employees have begun sharing company-related messages and work experiences either on
their own social media channels or on specialized review portals such as Glassdoor, making
it difficult for employers to own their own narrative.
As a result, employers today are encouraged to create and share authentic employer brand
communications with their employees in order to promote a positive yet authentic window
into the culture and workplace.
Interested in building your brand Contact Us

4. Facebook Instagram
Interested in launching employer brand Contact Us
Ideas To
Improve Your
Employer
Branding On
Social Media
Survey Social
Engagement
and Channels
Recognize the
Good and
Acknowledge
The Bad
Bring the
Human to
Human
Resources
Always
Provide
Follow-Up
Interactions
Gather
Employee
Feedback
Set Goals
And Measure
Progress

5. Facebook Instagram
Ideas To Improve Your Employer Branding On Social Media
Here are a few ways through which you can get a handle on the employee experience and
begin leveraging your employer brand.
Interested in improving your presence on social recruiting sites? Contact Us
• Survey Social Engagement and Channels – Engagement levels vary across channels, and
so do preferences. Spend more time on the most engaging channels, as you set time aside
to go through the reviews and responses on other channels. It’s also helpful to see how
your levels of social engagement compare to the ones your competitors are using.

6. Facebook Instagram
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• Recognize the Good and Acknowledge The Bad – All feedback is good feedback and if
someone takes time to leave a good or poor review, you should acknowledge it. This goes a
long way in building trust among your employees, making them feel heard, and
maintaining a positive employer brand reputation.
• Bring the Human to Human Resources – Be authentic, empathetic and personal in your
communications. Instead of maintaining a consistent voice and tone of messages across all
communities, it’s imperative to engage with employees, candidates, and followers on a
human level.
Ideas To Improve Your Employer Branding On Social Media

7. Facebook Instagram
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• Always Provide Follow-Up Interactions – Once you’ve addressed any concerns, follow up.
This shows that the company they are working for is genuinely concerned about them, their
opinion, and strengthening trust among the team.
• Gather Employee Feedback – Ask and analyze employees unbiased opinions and feedback
and leverage the insights to optimize the employer branding you create, and the strategy
you use to promote your company culture. The only constant is change and this should be
done frequently to mitigate any small issues that can turn into big things.
Ideas To Improve Your Employer Branding On Social Media

8. Facebook Instagram
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• Set Goals And Measure Progress – As you devise new strategies or decide to tweak an
existing one, be sure to constantly monitor the progress. The common goals are –
Ideas To Promote Your Employer Branding On Social Media
Improve Employee Engagement
Build Lasting Employer-Employee
Relationships Improve Brand Awareness
Increase Employee Referrals
Increase Job
Acceptance Rate Reduce Time-To-Hire
Improve Quality
Of Hire
Increase Retention Rate

9. Facebook Instagram
An Engaged Community Builds A Positive Employer Brand
Job seekers can see the kind of employee life they can expect while working with your
organization. By giving them a peek into the company’s culture, you will attract genuinely
interested and highly-qualified candidates to your company who know they will fit in.
Contact Brandemix – the best employer branding agency that specializes in enhancing your
company’s culture through social media.
Interested in an Employer Branding evaluation? Contact Us

10. Thank You