My presentation at BIA/Kelsey's ILM East on March 23, 2011.

1. Group Buying By the Numbers Jim Moran | @jdmoran | blog.yipit.com BIA/Kelsey ILM East: Wednesday, March 23

2. the market

3. Low Barriers to Entry…

4. …High Barriers to Scale The Virtuous Cycle of Daily Deals Source: Needham & Company LLC (Mark’s whiteboard) More Cities More Sales More Salespeople Improved Media Buying More Conversions More Deals More Deal Personalization More Subscribers

5. The Daily Deal Stack Daily Deal Sites MERCHANTS CONSUMERS Vertical Deal Sites White Label Publishers Data Merchant Services Exchanges Aggregators Consumer Services Merchant Agencies SOON…

6. Top 20 markets: February data

7. February Leaderboard Source: Yipit Data (http://yipit.com/data)

8. Top February Offer Dealfind (Toronto) The Butchers – 69% off $627K revenue 11,404 sold Revenue Index: 18.5x Source: Yipit Data (http://yipit.com/data)

9. Revenue Varies by Category Source: Yipit Data (http://yipit.com/data)

10. Price for Revenue OR Volume Source: Yipit Data (http://yipit.com/data)

11. Merchant Economics

12. Breakage Rate ≤20% Recent data on Groupon is consistent: (i) breakage of 10% (TechCrunch, 8/14/10), and (ii) 20% redemption in month 1 and 15% redemption in month 12 (Chicago Tribune 8/16/10).

13. Profitable at 19% Retention Assumptions from industry research and Yipitphone survey of SMBs who have completed a Daily Deal in the last 12 months. 80 responses.

14. High Merchant Satisfaction Data from Yipit phone survey of SMBs who have completed a Daily Deal in the last 12 months. 80 responses.Groupon’sreports repeat interest at 97% (grouponworks.com)

15. Shifting Ad Spend Data from Yipit phone survey of SMBs who have completed a Daily Deal in the last 12 months. 80 responses.

16. Thank you

17. About Yipit “Kayak.com” for Daily Deals Personalized based on where you are and what you like Yipit API >10K Daily Deals per month from 400 Daily Deal services yipit.com/about/api Yipit Data Past offer details and competitive analysis yipit.com/data

18. Thank You blog.yipit.com @jdmoran