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Yipit Webinar 8-19-10
The document discusses the rise of local social commerce, particularly in the group buying sector with over 120 local services and more than 500 worldwide as of July 2010. It analyzes consumer behavior related to daily deals, highlighting retention challenges for small and medium-sized businesses (SMBs) that utilize these deals, while also noting high satisfaction rates among participating SMBs. The conclusion anticipates continued fragmentation and growth in the sector, driven by white-label partnerships and increasing consumer engagement.
Yipit Webinar 8-19-10
- 1. Local Social Commerce:The Explosion of Group BuyingAugust 19, 2010
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- 5. ConclusionIntroductionAbout YipitYipit =“Kayak.com” for Daily Deals
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Editor's Notes
- #5 Groupon Successin 17 months, valued at $1.35 billion, generating $200 mm of net revenue, $50 mm of EBITDALivingSocial, copycat, raises $25 millionEasy to launchTechnology is simple and cheapNo capital costs-Can launch in just one market-98% of businesses want to do Groupon again, but can’t-Can you be competitive and profitable?-If the deal is unique, you are competitive-Make immediate revenue-Being in many cities doesn’t really matter-No big ongoing costs other than human capital-Can be run as a small, successful business-Distribution is the toughest but Yipit and others are helping to solve thatEven a downside to being too big since deals are perceived to be bad after too many people know about them
- #15 Launched in November of 2008What did Groupon do