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Outsourcing startup operations 3 10-13

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Outsourcing startup operations 3 10-13

  1. 1. Outsourcing for StartupsSXSW: March 10, 2013 | #StartupOps | @jdmoran
  2. 2. Real World Example 1How We LaunchedYipit In 3 Days ThanksTo Elance 2
  3. 3. Execu&ng  on  Challenges:Get  Deal  Site  Permission  AND   Get  Paid  by  Them Can  we  build  the  scrapers Would  Users  Show  Up 3
  4. 4. Building  Scrapers:Teaching  Ourselves  to  Build  a  Scraper Doing  It  for  Dozens  of  Sites Maintaining  Them Cleaning  the  Data Categorizing  the  Deals Harmonizing  Venues 4
  5. 5. Execu&ng  on  Challenges:Get  Deal  Site  Permission  AND   Get  Paid  by  Them Can  we  build  the  scrapers Would  Users  Show  Up 5
  6. 6. 6
  7. 7. 7
  8. 8. 8
  9. 9. Pro:  TrainingCons:  Cost,  Low  Skill 9
  10. 10. Se7ng  up  your  Post: Pitch  your  company Long-­‐term  relaNonship Invite  People  DirectlyUpfront  about  special  rqmts Cheapest  !=  best 10
  11. 11. 11
  12. 12. Making  the  Hire: 10+  tasks,  >  95%  posiNve Trial  (paid,  Google  Docs) Assign  mulNple  winners Longer  trial  period Hire  twoEventually  a  hero  will  emerge 12
  13. 13. 13
  14. 14. Best  Prac&ces: MetricsSelf-­‐Improving Recursion 14
  15. 15. Things  We  Elance  At  Yipit:Arrange  Usability  Sessions Customer  Service Low  Level  BD Scheduling Data  Entry Craigslist Elance 15
  16. 16. Real World Example 2Our FoursquareIntegration 16
  17. 17. 17
  18. 18. Execu&on  Challenges:Harmonizing  100sK  Venues E.g.,  Hotel  Bar  vs  Hotel NLP? 18
  19. 19. 19
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  21. 21. 21
  22. 22. 22
  23. 23. Pro:  Cheap,  ScalableCons:  Very  Low  Skill,   Tough  to  Train 23
  24. 24. 24
  25. 25. Turker  Behavior 25
  26. 26. Things  we  Turk  at  Yipit: Newsleaer  Signups Business  Matching CategorizaNon Teleresearch 26
  27. 27. 27
  28. 28. Pranks 28
  29. 29. You’re  Famous! 29
  30. 30. Happy  Birthday 30
  31. 31. RetargeNng 31
  32. 32. Problems withOutsourcing 32
  33. 33. Why  don’t  more  startups  do  it? 33
  34. 34. “Low  Quality” 34
  35. 35. Average  Quality   is  Irrelevant 35
  36. 36. “Takes  too  much  Nme” 36
  37. 37. Can  be  a  one-­‐Nme   investment 37
  38. 38. “Too  expensive” 38
  39. 39. Rent Time MoraleOpportunity 39
  40. 40. Outsourcing  adds   leverage  to   Current  FTEs 40
  41. 41. Higher End Services 41
  42. 42. 42
  43. 43. 43
  44. 44. 44
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  46. 46. 46
  47. 47. Takeaways 47
  48. 48. Core Self HireNon-­‐Core Consult Outsource One-­‐Time RepeaNng 48
  49. 49. Good  for  Outsourcing: RepeaNng Verifiable Well-­‐Defined 49
  50. 50. Management(Prod( Eng( Mk/ng( HR( Acct(Mgt( Cust(Serv( Ops( 50
  51. 51. We’ve  Had  Trouble  Outsourcing (Most)  Engineering Design PR RecruiNng 51
  52. 52. Great Resources 52
  53. 53. BehindEnemyLines.blogspot.com blog.crowdflower.com 53
  54. 54. more  ops  Nps:  @jdmoran 54

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