Daily Deals: Where Ads Become Content

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Slides from my SXSW panel on Daily Deals on March 13, 2011.

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Daily Deals: Where Ads Become Content

  1. 1. Daily Deals: Where Ads Become Content<br />Sunday, March 13<br />SXSW Handle: #DailyDeals<br />
  2. 2. Speakers<br />2<br />Aaron Batalion<br />Co-founder/CTO of LivingSocial<br />Leading Daily Deal site<br />@abatalion<br />Tricia Han<br />GM of DailyCandy Deals<br />Formerly VP of Product at:<br /> TV Guide, Rave, Vindigo<br />@treehan<br />JontyKelt<br />CEO of Group Commerce<br />Clients include: DailyCandy, Thrillist, Active.com, NY Times<br />@jontykelt<br />Jim Moran<br />Co-founder of Yipit<br />The “Kayak.com” of Daily Deals<br />@jdmoran, blog.yipit.com<br />
  3. 3. The Daily Deal Stack<br />Daily Deal Sites<br />MERCHANTS<br />CONSUMERS<br />Vertical Deal Sites<br />White Label<br />Publishers<br />Data<br />Merchant Services<br />Exchanges<br />Aggregators<br />Consumer Services<br />Merchant Agencies<br />SOON…<br />
  4. 4. Low Barriers to Entry…<br />Source: yipit.com. US only, see blog.yipit.com for further data. Worldwide figure greater than 3,000 (TechCrunch, 7/30/10)<br />
  5. 5. …High Barriers to Scale<br />The Virtuous Cycle of Daily Deals<br />Source: Needham & Company LLC (Mark’s whiteboard)<br />More Cities<br />More Sales<br />More Salespeople<br />Improved Media Buying<br />More Conversions<br />More Deals<br />More Deal Personalization<br />More Subscribers<br />
  6. 6. Most Popular Offers in Austin<br />LivingSocial<br />Groupon<br />Elements Laser Spa – 69% off<br />$218K revenue – 1,569 sold<br />Salon 505 – 82% off<br />$500K revenue – 4,715 sold<br />Source: Yipit Data (http://yipit.com/data)<br />
  7. 7. Revenue Varies by Category<br />Source: Yipit Data (http://yipit.com/data)<br />Frequent Austin Deal Types<br />
  8. 8. About Yipit<br />“Kayak.com” for Daily Deals<br />Personalized based on where you are and what you like<br />Yipit API<br />>10K Daily Deals per month from 400 Daily Deal services<br />yipit.com/about/api<br />Yipit Data<br />Past offer details and competitive analysis<br />yipit.com/data<br />

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