Hebon- a case study analysis

1. • GROUP 1
ISHITA KUMAR- 086
EKANKSH GUPTA 076
NEHAL JAIN 136
NIDHI GUPTA 138
MANUEL MATHEWS 116
GARV JAIN 078

2. AT HEBON, IS THE
MINDSET CAUSAL OR
EFFECTUAL IN
DEALING WITH
NEWNESS
AND UNCERTAINTY?

3. EFFECTUAL
 The critical problem was the technology so he started
researching pulping
 There was no model to study so he made a lot of mistakes
 He experimented with the hardness of nylon brushes used
to extract the pulp of the fruit
 He made adjustments to the machines available in the
market (i.e., the fruit-pulping machines) made them able to
process jackfruit

4.  The first products Koroth introduced were ready-to-serve consumer products such as jackfruit juice which did not
succeed.
 The next trial was with powders, such as jackfruit porridge.
 Retailers started returning the products from the shelves to Koroth
 From March to July 2015, he studied the market. Pulp production continued, and Koroth began pitching his pulp to
local food companies as a processed food ingredient.
 Koroth addressed collection and processing challenges by creating pre-processing centres in the surrounding
villages
 He started with a pilot project in five villages.

5. THANK YOU