Grit Sport Media (PTY) Ltd company profile and value preposition. Grit Sports is South Africa's fastest growing digital sports media platform, having been established in 2015, we pride ourselves in delivering ground breaking interviews, news, reviews, and coverage.

1. Company Profile
July 2018

2. Company Overview
I N T R O D U C T I O N

3. I N T R O D U C T I O N
Company Overview
WHAT
• Grit Sports is a black-owned interactive online sports news portal established in October 2015 with independence,
innovation and creativity as founding principles.
WHY
• To create an alternative digital sports news platform for the creation, expression, distribution of alternative content
through alternative channels.
WHO
• Phila Bitterhout
• Mncedi Mabona
• Ayabonga Cawe

4. P R O F I L E
Our Vision
Provide tangible value to the
business of our clients through
high impact marketing
Solutions, By:
• Providing Consulting Services
• Producing Quality Content
• Growth of the Digital Ecosystem

5. Digital News Media
Grit Sports Media (PTY) Ltd is an interactive online
sports portal that delivers unique content and showcases
new and exciting ways of delivering news, profiles and
interviews, as well services associated with digital
media.
Advertising and Promotions
Grit Sports Media (PTY) Ltd offers tailored integrated
communications solutions by leveraging on our existing
digital ecosystem to ensure focused and maximum
exposure for our partners and clients.
I N T R O D U C T I O N
Company Overview
Your Interactive Source for all sports.

6. Our Value Preposition
P R O F I L E

7. P r o f i l e
Our Value Preposition
A full suite of social media services, carefully integrated across your customer
decision journey, customizable to cherish your brand’s social relationships &
targeted at maximizing the benefits, for you and your customers.
Your customers and customer experience are at the heart of our social media
practice, while the mind is trained to deliver measurable returns.

8. P r o f i l e
Our Value Preposition
Measurable Returns:
Our offerings are crafted to help increase online and offline sales, add new customers
(Financial Impact, Macro returns) using positive non financial impacts (Micro returns)
Investment
• Manpower
• Platforms
Action
• Monitor
• Engage
• Build
Non Financial
Impact
• Likes/Retweets
• Brand Mentions
• Follows
Financial Impact
• Online Sales
• Offline Sales
• Leads
• Exposure

9. Our Content
P R O F I L E

10. P R O F I L E
Our Digital Ecosystem
A consolidated network of registered users, members, subscribers, followers and partners.
Grit Sports actively maintains a
database of registered
members, through email, RSS
and notification registrations.
Grit Sports TV
subscribers on Youtube
are kept engaged with
premium visual content.
Grit Sports FM
subscribers Soundcloud
are kept engaged with
premium audio content.
Grit Sports is actively
and aggressively
growing followers across
various social networks.
Grit Sports Galaxy is a
source sports stock
images.
Grit Sports maintains a
database of partners
and influencers who are
key figures in the
sporting industry.

11. P R O F I L E
Four Step Content Cycle
Stage 2: Distribution, all
content is distributed
through our website to
various engagement
points of social media,
push notifications and
emails.
Stage 4: Strategic
Analysis, each campaign
is reviewed and reports
compiled accordingly.
Stage 3: Amplification and engagement, an
aggressive campaign of promoting content is
undertaken to foster engagement.
Step 1: Content Strategy, to integrate brands
and message with the content.

12. P R O F I L E
Purpose of Content
Original Content
[ X ] Entertain
[ X ] Inform
[ X ] Promote products/services
[ X ] Promote content
[ X ] Promote partners
[ X ] Promote events
Curated Content
[ ] Entertain
[ X ] Inform
[ ] Promote products/services
[ ] Promote content
[ X ] Promote partners
[ X ] Promote events

13. P r o f i l e
Reporting Metrics Options
Facebook
[ ] Likes
[ ] Shares
[ ] Comments
[ ] Clicks
[ ] Engagement Rate
[ ] Referral Traffic
[ ] Video Views
[ ] Conversions
Instagram
[ ] Follower Count
[ ] Likes
[ ] Comments
[ ] Referral Traffic
Twitter
[ ] Likes
[ ] Retweets
[ ] Replies
[ ] Referral Traffic
[ ] Conversions
LinkedIn
[ ] Likes
[ ] Comments
[ ] Replies
[ ] Referrals
[ ] Conversions

14. Traffic
P r o f i l e

15. 1,71
Views Per Visitor
11 688
Visitors
19 978
Views
190
Registered Users
P r o f i l e
Website Statistics
These are the Grit Sports Website statistics for 2018.

16. 23 441
GS AdServe Impressions
850
GS AdServe Clicks
32 668
AdSense Impressions
86
AdSense Clicks
P r o f i l e
Ad Serving Statistics
These are the Grit Sports website ad serving (AdSense v GS Adserve) statistics for 2018.

17. 168 957
Video Views
1 255 537
Users
7 393
Page Followers
2 110 577
Post Reach
1 674 986
Post Engagement
P r o f i l e
Facebook Statistics
These are the Grit Sports Facebook page statistics for 2018.

18. -
Posts
-
Page Views
3 770
Page Followers
-
Impressions
-
Reach
P r o f i l e
Instagram Statistics
These are the Grit Sports Instagram page statistics for 2018.

19. -
Posts
6 340
Connections
-
Impressions
-
Reach
P r o f i l e
LinkedIn Statistics
These are the Grit Sports LinkedIn page statistics for 2018.

20. 2 981
Mentions
R 28 206
Profile Visits
3 460
Page Followers
8 123
Tweets
3 291 200
Tweet Impressions
P r o f i l e
Twitter Statistics
These are the Grit Sports Twitter account statistics for 2018.

21. 60
YouTube
9
SoundCloud
190
Website
87
Onesignal Push Notification
106
RSS Feed
P r o f i l e
Registration Statistics
These are the Grit Sports Registration statistics for 2018.

22. Market Analysis
P r o f i l e

23. P r o f i l e
Market Analysis
The Sporting Media sector is comprised of a number of local and
international players focusing primarily on reporting, live
broadcasting and commentary.
The opportunity within the market lies in:
1. Live sport updates & commentary of all sporting codes
2. Storytelling for young black sport personalities - Crafting our narrative!
3. Spotlighting sports development

24. P r o f i l e
Market Analysis
Barriers to entry exist as follows:
1. Monopoly of broadcasting rights for key sporting codes by Naspers
2. Increased competition due to continental players expanding their reach
3. Lack of access to funding through angel investors or government assistance

25. P r o f i l e
Market Analysis
The Outlook
Grit Sports aims to capture 5% share of the market by 2020 through:
• Focus on weekly interviews setting us apart from the rest of the pack
• Focused advertising revenue through AdSense
• Expansion into broadcasting through digital media
• Expansion into hosting of sporting events targeted at youth development
• Incorporating mass participation through active community involvement in sports
• Creation of employment opportunities for young, black individuals in digital marketing, journalism and sport science.

26. Partnerships
P r o f i l e

27. P r o f i l e
Our Accreditation
We have media accreditation with the
following organizations:
[ X ] CSA
[ X ] ASA
[ X ] NETBALL SA
[ X ] SASCOC

28. P r o f i l e
Associated Brands
We have worked with several brands in promoting sports events.

29. info@gritsports.co.za
Grit_Sports
+272 927 0663
www.gritsports.co.za