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Blue is the new green
The value proposition of a human
centric approach to real estate
The age of *intangibles
*Intellectual capital, innovation capital, digital capital
Entering the knowledge economy
What is keeping CEO’s awake?
• Human Capital
tops The
Conference Board's
2016 CEO
Challenge
• More than ever,
they feel the need
to build high
performing
cultures
Source: The Conference Board 2016 report
Let’s talk growth
50% of US employers offer employee wellness programs
And yet….
Stress@ work: the modern epidemic
Stress Impacts performance of the individual; loss
of productivity, lack of presenteeism
Impacts the performance of the
organisation; turnover, reduced productivity
Responsible for 60-90% of health care
problems
In France costs are 1,975 mio, 24% of total
spending social security
Source: European Parliament study, Occupational Health Concerns, 2012
Chronic diseases are lifestyle related
Source: OECD, the diabetes epidemic and its impact on Europe
RIVM: in 2030 The
Netherlands will
have 7 million
chronic disease
patients. 40% of
the total work
force.
Healthier & wealthier
Source: WGBC
Retail
Employee
Employer/
tenant
Insurance
company
Owner
Technology
Provider
Investor
Society
Blue Buildings
Universities
Medical doctors
Impact investors
Governance
Productivity
Happiness
Prevention
Continuous Cash flowMargins
ROI
Taxes
So what?
And make buildings part of the solution instead of the problem.
This will unleash a new wave of innovation and growth
For investors, real estate owners, tenants, occupiers and society at large.
We can not afford to ignore the value proposition of healthy buildings
Agenda
Further research on the impact of buildings on health, wellbeing,
productivity and presenteeism
Impact on economics: rental growth, asset value
Integration into benchmarks
Education & communication: spreading knowledge within the RE industry,
medical practitioners and insurance companies
Certification (WELL)
Pilots and inspiration
Blue is the new green - Lara Muller, the Blue Building Institute (GRESB Health and Well-being event, The Hague, April 6)
Blue is the new green - Lara Muller, the Blue Building Institute (GRESB Health and Well-being event, The Hague, April 6)

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Blue is the new green - Lara Muller, the Blue Building Institute (GRESB Health and Well-being event, The Hague, April 6)

  • 1. Blue is the new green The value proposition of a human centric approach to real estate
  • 2. The age of *intangibles *Intellectual capital, innovation capital, digital capital
  • 4.
  • 5. What is keeping CEO’s awake? • Human Capital tops The Conference Board's 2016 CEO Challenge • More than ever, they feel the need to build high performing cultures Source: The Conference Board 2016 report
  • 6. Let’s talk growth 50% of US employers offer employee wellness programs
  • 8. Stress@ work: the modern epidemic Stress Impacts performance of the individual; loss of productivity, lack of presenteeism Impacts the performance of the organisation; turnover, reduced productivity Responsible for 60-90% of health care problems In France costs are 1,975 mio, 24% of total spending social security Source: European Parliament study, Occupational Health Concerns, 2012
  • 9. Chronic diseases are lifestyle related Source: OECD, the diabetes epidemic and its impact on Europe
  • 10. RIVM: in 2030 The Netherlands will have 7 million chronic disease patients. 40% of the total work force.
  • 11.
  • 12.
  • 13.
  • 14.
  • 16.
  • 18. Employee Employer/ tenant Insurance company Owner Technology Provider Investor Society Blue Buildings Universities Medical doctors Impact investors Governance Productivity Happiness Prevention Continuous Cash flowMargins ROI Taxes
  • 19. So what? And make buildings part of the solution instead of the problem. This will unleash a new wave of innovation and growth For investors, real estate owners, tenants, occupiers and society at large. We can not afford to ignore the value proposition of healthy buildings
  • 20. Agenda Further research on the impact of buildings on health, wellbeing, productivity and presenteeism Impact on economics: rental growth, asset value Integration into benchmarks Education & communication: spreading knowledge within the RE industry, medical practitioners and insurance companies Certification (WELL) Pilots and inspiration

Editor's Notes

  1. In fact, human capital-related strategies dominate CEOs’ plans to address the top six business challenges they face, beginning with continual development to enhance the employee value proposition. CHROs must master these strategies in order to drive business growth with a culture of innovation, inclusion, and engagement. In this profit challenged environment, only the most agile and innovative will be able to find and seize growth oportunities. Also top of mind, to develop the next generation of leaders to adress the challenges of a changing world.
  2. The Dutch National Institute for Public Health and the Environment
  3. So their wellbeing programme is aimed at their products and services and now also their own organisation. You can’t have one without the other. It’s kind of practicing what you preach.
  4. The report’s main finding is that retailers can improve the shopping experience for their customers and potentially increase their profits by providing greener, healthier stores. It says that although there is a surge in interest in health and wellbeing in the property sector, most retailers are currently missing a key opportunity to better understand how the physical retail environment can affect staff and customers – including the retail experience - and therefore the impact on overall business performance. This is despite emerging evidence which shows that greener, healthier retail stores – those which typically have good levels of daylight, fresh air and greenery - are becoming more attractive to consumers and potentially more profitable for retailers. This report breaks new ground by presenting ways in which retailers can measure the impact of “place” on “profit” using data – particularly on consumer behaviour – which may already be available at their fingertips.
  5. eindgebruikers zijn productiever, gelukkiger, gezonder en meer tevreden werkgevers: aantrekken en vasthouden talent, minder ziekmeldingen, betere reputatie (zorg)verzekeraars: lagere risico’s, lagere kosten, innovatie eigenaar: betere bezetting, huurdersretentie, hogere huurgroei, kwaliteit leveranciers: nieuwe markt, eerder betrokken, innovatie belegger: beter rendement, lange termijn, stabiele belegging samenleving: lagere zorgkosten, kwaliteit van gebouwde omgeving, welzijn