Green Mountain Energy Brand Video Case Study

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This is the deck I organized and presented at the 2014 Renewable Energy Markets Conference in Sacramento. This was part of the presentation I co-led with Tess O'Brien, the CEO/founder of Clean Power Perks, titled, "Marketing Renewable Energy in the Digital Age: Interactive Workshop."

Environment

22
WHO IS GREEN MOUNTAIN ENERGY?
• Nation’s longest-serving renewable energy retailer
(since 1997)
• Our Mission: Use the power of consumer choice to change
the way power is made
|
Cleaner Energy Products (Illinois, Maryland, New
Jersey, New York, Oregon, Pennsylvania, Texas)
RECs, Carbon Offsets, and Sustainable Solutions
for commercial customers in all 50 states
greenmountainenergy.com

33
OUR IMPACT: OUR CUSTOMERS
• Since we were founded, our customers have helped
prevent as much CO2 pollution as:
• Green Mountain customers have also helped
develop 85 new wind and solar facilities across the
nation
|
planting
3.6 million
trees, or
2.9 million
cars
off the road for 1 year, or
17.6 million
households
turning off their lights for 1 year

OUR CHALLENGES
• Competition:
44
In Texas, the retail electricity market
is mature, and highly competitive.
Many REPs offer renewable energy.
How do we differentiate ourselves?
• Awareness:
The Northeast electricity market is
not as mature as Texas. Many
consumers do not even realize they
can choose their electricity supplier.
How do we generate awareness?
|

77
RESULTS
|
Views: 26,680
Minutes watched: 30,773
Avg. View Duration: 1:09 (80%)
Website conversion rate: +28% vs. PY
Website traffic: +24% vs. PY
Organic search traffic (Texas): +61% vs. PY

99
QUESTIONS?
Nick Schenck
Senior Manager Digital Sales & Marketing
Green Mountain Energy Company
@SchenckNick

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SUT毕业证【微信95270640】斯威本科技大学没毕业>办理斯威本科技大学毕业证成绩单【微信SUT】SUT毕业证成绩单SUT学历证书SUT文凭《SUT毕业套号文凭网认证斯威本科技大学毕业证成绩单》《哪里买斯威本科技大学毕业证文凭SUT成绩学校快递邮寄信封》《开版斯威本科技大学文凭》SUT留信认证本科硕士学历认证文凭办理流程： 1客户提供办理信息：姓名生日专业学位毕业时间等（如信息不确定可以咨询顾问：微信95270640我们有专业老师帮你查询）； 2开始安排制作毕业证成绩单电子图； 3毕业证成绩单电子版做好以后发送给您确认； 4毕业证成绩单电子版您确认信息无误之后安排制作成品； 5成品做好拍照或者视频给您确认； 6快递给客户（国内顺丰国外DHLUPS等快读邮寄）。 7完成交易删除客户资料高精端提供以下服务：一：斯威本科技大学斯威本科技大学毕业证假文凭全套材料从防伪到印刷水印底纹到钢印烫金二：真实使馆认证（留学人员回国证明）使馆存档三：真实教育部认证教育部存档教育部留服网站可查四：留信认证留学生信息网站可查五：与学校颁发的相关证件1:1纸质尺寸制定（定期向各大院校毕业生购买最新版本毕,业证成绩单保证您拿到的是鲁昂大学内部最新版本毕业证成绩单微信95270640） A.为什么留学生需要操作留信认证? 留信认证全称全国留学生信息服务网认证,隶属于北京中科院。①留信认证门槛条件更低,费用更美丽,并且包过,完单周期短,效率高②留信认证虽然不能去国企,但是一般的公司都没有问题,因为国内很多公司连基本的留学生学历认证都不了解。这对于留学生来说,这就比自己光拿一个证书更有说服力,因为留学学历可以在留信网站上进行查询! B.为什么我们提供的毕业证成绩单具有使用价值？查询留服认证是国内鉴别留学生海外学历的唯一途径但认证只是个体行为不是所有留学生都操作所以没有办理认证的留学生的学历在国内也是查询不到的他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单就有了使用价值。身体昔日生活里的繁忙与焦躁早已淡然无存心中满是悠然清淡的芳菲身体不由的轻松脚步也感到无比的轻快走出这盘栾交错的小道眼前是连绵不绝的山峦浩荡天地间大自然毫无吝啬的展现它的磅礴与绚美淡淡熏香细腻游滑的飘荡在鼻尖茂密的树木遍布起立在漫山遍野绿幽幽的景色这是盛夏才有的芳菲啊宁静之中悠然的心情多了些许阔达想起那些曾经环绕心头的烦恼似乎有些好笑了那在激流拼搏的生活里已满是伤痕累累的身体需要这样一份宁静让它得得

一比一原版(SUT毕业证)斯威本科技大学毕业证成绩单

pcoow

Le 16 mai 2024, la saga WhatsUpp in ... s'oriente sur l'écosystème hydrogène (H2Hub) et plus particulièrement sur le sujet d'hydrogen valleys. La région qui sera investiguée est la région Alpine avec son projet AMETHyST et la grande hydrogène vallée IMAGHyNE. Ce webinaire est le deuxième de la saga WhatsUpp in ... qui a pour but d'analyser un sujet clé dans un de nos pays voisins. Cet évènement s'inscrit parfaitement dans les activités du projet européen HyPOP, dans lequel nous sommes partenaires.

WhatsUpp In... Alpine Region concerning Hydrogen Valleys - 16 mai 2024

Cluster H2O

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一比一原版EUR毕业证鹿特丹伊拉斯姆斯大学毕业证成绩单如何办理

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一比一原版(Monash毕业证)莫纳什大学毕业证成绩单

pcoow

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一比一原版(Adelaide毕业证)阿德莱德大学毕业证成绩单

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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Green Mountain Energy Brand Video Case Study

1. Click to edit Master subtitle style 12/03/14 GREEN MOUNTAIN ENERGY: BRAND VIDEO CASE STUDY

2. 22 WHO IS GREEN MOUNTAIN ENERGY? • Nation’s longest-serving renewable energy retailer (since 1997) • Our Mission: Use the power of consumer choice to change the way power is made | Cleaner Energy Products (Illinois, Maryland, New Jersey, New York, Oregon, Pennsylvania, Texas) RECs, Carbon Offsets, and Sustainable Solutions for commercial customers in all 50 states greenmountainenergy.com

3. 33 OUR IMPACT: OUR CUSTOMERS • Since we were founded, our customers have helped prevent as much CO2 pollution as: • Green Mountain customers have also helped develop 85 new wind and solar facilities across the nation | planting 3.6 million trees, or 2.9 million cars off the road for 1 year, or 17.6 million households turning off their lights for 1 year

4. OUR CHALLENGES • Competition: 44 In Texas, the retail electricity market is mature, and highly competitive. Many REPs offer renewable energy. How do we differentiate ourselves? • Awareness: The Northeast electricity market is not as mature as Texas. Many consumers do not even realize they can choose their electricity supplier. How do we generate awareness? |

5. 55 SOLUTIONS How do we solve for these challenges using digital marketing strategies and tactics? | Mission-based Walk the talk Clean energy pioneer Brand video

6. ACTION • Launched brand video April 17, 2014. • Benefits of Brand Video 66  Branding: Video featured on home page for positioning purposes  Search: Improve YouTube search rankings  CPA: Video used in upper funnel campaign to help trademark search volume and Cost Per Acquisition | Consideration Awareness (Upper Funnel) Purchase Purchase Funnel Conversion Optimization Retargeting Branded Search Non-Branded Search & Display Mass Media Advertising, i.e. Out of Home

7. 77 RESULTS | Views: 26,680 Minutes watched: 30,773 Avg. View Duration: 1:09 (80%) Website conversion rate: +28% vs. PY Website traffic: +24% vs. PY Organic search traffic (Texas): +61% vs. PY

8. 88 WATCH VIDEO CLICK IMAGE TO WATCH

9. 99 QUESTIONS? Nick Schenck Senior Manager Digital Sales & Marketing Green Mountain Energy Company @SchenckNick

Editor's Notes

We are proud to be the renewable power marketer for Portland General Electric (PGE), which has more renewable power customers and sold more renewable energy in 2012 than any other utility in the United States, according to the U.S. Department of Energy’s National Renewable Energy Laboratory. PGE’s clean energy customer base continues to grow – earlier this year they reached a record 100,000 customers on their renewable energy program.

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