This document discusses green marketing and green power. It defines green marketing as using environmental claims to promote products. Common claims include biodegradable, recyclable, and environmentally safe. Companies use green marketing because consumers prefer and are willing to pay more for environmentally friendly products. However, some claims can be deceptive. The FTC issued guidelines for environmental marketing claims to prevent deception. The document also discusses green power options for electricity, including green pricing programs and renewable energy certificates. It notes issues around verifying the environmental benefits of green power claims.
What Are Solutions For the Non-Recyclables That Our Industry Generates?Stephanie Elton
The following powerpoint presentation was shared at a Printing Industries of Northern California (PINC) webinar.
Channeled Resources Group provides solutions for both manufacturers and consumers of coated, treated, and laminated papers & films. We understand that companies need creative ideas and, particularly in today's economy, cost savings at both ends of the supply chain. Doing business should be simple and improve your company's bottom line.
CRG - Global Solutions is a recycler of both traditional and non-traditional papers. Our specialty is in processing roll stock and silicone coated release liner. We offer competitive pricing making us the ideal one-stop shop for your recycling needs.
Our niche is purchasing silicone-coated paper for repulping. We even buy discarded liner left behind from high-speed machine applicators.
green marketing definition, application, benefits,challenges of green marketing, examples of green marketing, green product features and characteristics. Evolution of green marketing, reasons for adopting green marketing, green marketing mix, advantages of green marketing, problems with application of green marketing. Key to successful green marketing, initiatives taken by various organization. reasons for adopting green marketing.
What Are Solutions For the Non-Recyclables That Our Industry Generates?Stephanie Elton
The following powerpoint presentation was shared at a Printing Industries of Northern California (PINC) webinar.
Channeled Resources Group provides solutions for both manufacturers and consumers of coated, treated, and laminated papers & films. We understand that companies need creative ideas and, particularly in today's economy, cost savings at both ends of the supply chain. Doing business should be simple and improve your company's bottom line.
CRG - Global Solutions is a recycler of both traditional and non-traditional papers. Our specialty is in processing roll stock and silicone coated release liner. We offer competitive pricing making us the ideal one-stop shop for your recycling needs.
Our niche is purchasing silicone-coated paper for repulping. We even buy discarded liner left behind from high-speed machine applicators.
green marketing definition, application, benefits,challenges of green marketing, examples of green marketing, green product features and characteristics. Evolution of green marketing, reasons for adopting green marketing, green marketing mix, advantages of green marketing, problems with application of green marketing. Key to successful green marketing, initiatives taken by various organization. reasons for adopting green marketing.
LOHAS marketers know the value of terms like “biodegradable”, “environmentally-friendly”, and “recycled” – these are the buzz words that communicate the value of our product or service. But, when you use these terms, could you be deceiving your customer? Are you adequately verifying your environmental claims? Your environmental marketing may be falling short based on newly proposed changes to the FTC’s Green Guides. You can’t afford to be complacent about meeting these new guidelines, as the Commission has brought action against companies whose green marketing claims failed their standards, resulting in years of litigation and millions in court fees. Marcos Cordero, CEO of the Green Business Bureau, will lead this highly-informative breakout session where he will cover the proposed changes and offer you tips on how you can make sure that your green claims measure up. A must-attend for LOHAS marketers and business owners.
GreenBiz 16 Workshop Slides: "Closing the Loop to Advance a New Economy"GreenBiz Group
Slides for "Closing the Loop to Advance a New Economy". With the take-make-waste linear model no longer viable, companies are actively pursuing alternative models such as the circular economy, which has captured the imagination of the private sector as a viable approach for decoupling economic growth from resource constraints. The circular economy, an industrial model that is restorative or regenerative by design and intent, aims to keep products, components, and materials at their highest utility at all times, and represents an opportunity worth in excess of $1 trillion for the global economy. In this session, we will explore how companies can leverage circular economy principles and best practices to help eliminate waste throughout the value chain and improve the bottom line.
The green industry has exploded into a multi-billion dollar phenomenon. No company wants to risk that their brand become associated with pollution, dangerous materials, wastefulness, or overall bad energy practices.
Businesses today are eager make themselves look more environmentally friendly than they really are by using words like “green,” “natural,” and “organic.” This practice of “greenwashing” does not always go un-noticed and could lead to claims of fraud, unfair competition, breach of contract, and customer backlash. Protect your company and your markets to ensure claims of greenwashing do not confuse or mislead your consumers. We’ll discuss the consequences of greenwashing, enforcement options, tips for developing environmentally-friendly branding programs, and strategies for creating new trademarks.
This presentation gives brief information about the greenwashing of renewable energy industries and products which claim to be emission free and clean energy.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
LOHAS marketers know the value of terms like “biodegradable”, “environmentally-friendly”, and “recycled” – these are the buzz words that communicate the value of our product or service. But, when you use these terms, could you be deceiving your customer? Are you adequately verifying your environmental claims? Your environmental marketing may be falling short based on newly proposed changes to the FTC’s Green Guides. You can’t afford to be complacent about meeting these new guidelines, as the Commission has brought action against companies whose green marketing claims failed their standards, resulting in years of litigation and millions in court fees. Marcos Cordero, CEO of the Green Business Bureau, will lead this highly-informative breakout session where he will cover the proposed changes and offer you tips on how you can make sure that your green claims measure up. A must-attend for LOHAS marketers and business owners.
GreenBiz 16 Workshop Slides: "Closing the Loop to Advance a New Economy"GreenBiz Group
Slides for "Closing the Loop to Advance a New Economy". With the take-make-waste linear model no longer viable, companies are actively pursuing alternative models such as the circular economy, which has captured the imagination of the private sector as a viable approach for decoupling economic growth from resource constraints. The circular economy, an industrial model that is restorative or regenerative by design and intent, aims to keep products, components, and materials at their highest utility at all times, and represents an opportunity worth in excess of $1 trillion for the global economy. In this session, we will explore how companies can leverage circular economy principles and best practices to help eliminate waste throughout the value chain and improve the bottom line.
The green industry has exploded into a multi-billion dollar phenomenon. No company wants to risk that their brand become associated with pollution, dangerous materials, wastefulness, or overall bad energy practices.
Businesses today are eager make themselves look more environmentally friendly than they really are by using words like “green,” “natural,” and “organic.” This practice of “greenwashing” does not always go un-noticed and could lead to claims of fraud, unfair competition, breach of contract, and customer backlash. Protect your company and your markets to ensure claims of greenwashing do not confuse or mislead your consumers. We’ll discuss the consequences of greenwashing, enforcement options, tips for developing environmentally-friendly branding programs, and strategies for creating new trademarks.
This presentation gives brief information about the greenwashing of renewable energy industries and products which claim to be emission free and clean energy.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
4. Why do companies use it?
Research shows that consumers
prefer--and are willing to spend more
money on--products they perceive as
environmentally safe
More than half of American
consumers have purchased a product
because of a label that said it was
environmentally safe or
biodegradable
5. Are there problems of deception
with “green” claims?
Keyes Fibre Company's claims for Chinet
disposable tableware
• biodegradable
• compostable in municipal solid waste
composting facilities
• Recyclable
In fact, according to the FTC
• Won’t degrade in landfill
• Few municipal composting facilities
• No facilities accept it for recycling
6. Why are consumers fooled by such
claims?
consumers generally can't tell
whether a product will do what the
advertiser claims
• degrade in a landfill
• not deplete the ozone layer
even if the claims are true, it may
not be evident for five, ten, fifty or
more years
7. As a result of concerns about
growing use of such claims, the FTC
issued Guides for the Use of
Environmental Marketing Claims
8. What do the Guides cover?
Any way in which a message can be
received
labeling
advertising
promotional materials
9. Any form a message can take
words
symbols
emblems
logos
depictions
product brand names
10. 260.6 General Principles
(a) Any qualifications or disclosures
should be sufficiently clear,
prominent and understandable to
prevent deception
(b) Claim should make clear whether it
applies to the product or the package
(c) Claims should not overstate the
environmental attribute or benefit
11. 260.7 Environmental Marketing
Claims
(a) General claims (e.g., “eco-safe”)
must be
not misleading
substantiated in advance of the claim
• burden of proof on advertiser
12. (b) Claims of degradability,
biodegradability, and photodegradability
are deceptive unless there is
scientific evidence that the entire
product or package will completely
break down and return to nature (i.e.
decompose) within a reasonably
short period of time
13. (c) Claims of compostability (of the
product or package)
are deceptive unless all the materials
in the product or package will break
down into usable compost in a safe
and timely manner
• in an appropriate composting facility; or
• a home compost pile
14. are deceptive if
• the item is not compostable in a home
compost pile; and
• there are no institutional or municipal
composting facilities in the community
where the item is sold
15. (d) Claims of recyclability
are deceptive unless the product or
package can be collected, separated or
otherwise recovered from the solid waste
stream
• for reuse; or
• in the manufacture or assembly of another
package or product
• through an established recycling program
16. If only part of a package or item is
recyclable, any claim of recyclability
must be adequately qualified to
avoid consumer deception
A claim of recyclability is not
deceptive if only minor, incidental
components are non-recyclable
17. Claims of recyclability have unique
potential for deception because
not all communities have recycling
facilities
not all facilities recycle the same
products and packages
18. As a general rule, use of the term "recyclable"
and/or use of symbols that imply recyclability are
deceptive
unless collection sites for recycling the material
are available to a substantial majority of
consumers or communities
even if collection sites are established in a
significant percentage of communities or
available to a significant percentage of the
population
unless the claim is qualified to indicate the
limited availability of recycling programs
19. Symbols that imply recyclability include
three chasing arrows
• FTC Guide says that, unless qualified, it means
product or package is made of recycled
materials as well as being recyclable
SPI symbol
• code developed by the Society of the Plastics
Industry to indicate the type of plastic from
which product is made
• numbers run from 1 to 7
20. Qualifications that adequately notify
consumers of limited availability of
recycling programs include
"This bottle may not be recyclable in your
area"
"Recyclable in the few communities with
facilities for foam polystyrene cups"
providing the approximate number or
percentage of communities or population
to whom programs are available
21. (h) Claims relating to the preservation
of the ozone layer
For example:
• ozone safe
• ozone friendly
• contains no CFCs
are deceptive if the product contains
any ozone-depleting substance
22. Problem: all ozone is not alike:
ozone layer in upper atmosphere is
necessary to prevent sun's harmful
radiation from reaching earth
ozone at ground level forms smog
• can cause serious breathing problems
"ozone safe" products should not
harm the atmosphere at either level
23. Green Power
Green marketing heavily used in
electricity generation/marketing
What is green power?
electric power that is
• generated by renewable resources
• less polluting than fossil fuels and
nuclear power
24. What types of power are “green”?
Wind
Bioenergy
Geothermal energy
Solar power
Hydroelectric power
25. Why is green power attractive to
consumers?
Electricity generation is largest industrial
polluter in US; currently produces:
two-thirds of the annual U.S. emissions of
sulfur dioxide (main cause of acid rain)
30 percent of the nitrogen oxide emissions
(stress forest ecosystems; combine with
organic compounds in sunlight to form
smog)
40 percent of carbon dioxide emissions
toxic-metal emissions (mercury and lead)
nuclear waste.
26. What are the “dirtiest” energy
sources?
Coal
Oil
Nuclear power
Natural Gas
27. What are the green power options?
1. Green Pricing
Consumers do not have to change their
electricity provider
Customers choose to pay a premium on
their electricity bill to cover the extra cost
of purchasing clean, sustainable energy
As of March 2003, more than 300
electricity providers in 32 states have
implemented green pricing options or
announced plans to do so
Green Mountain Power’s Coolhome,
Coolbusiness
28. 2. Green Marketing
Sale of green power in competitive
markets; consumers have option to
choose among suppliers and service
offerings
• like choosing long-distance telephone carriers
As of October, 2003 green marketing was
available in nine states
• all in the northeast except Texas
• not in Vermont
29. 3. Green Tags
Tradable Renewable Certificates (TRCs)
represent the environmental (non-power)
attributes or benefits of renewable electricity
generation
consumer pays for the benefit of adding clean,
renewable energy generation to the regional or
national electricity grid
provides same environmental benefit as
purchasing green pricing or green marketing
product
provide “green” option for people in states
where green pricing/marketing not available
30. Consumer Protection Issues in
Green Power
When power flows from the
generator to your house, electrons
get mixed together on the wires
• You can't specify which electrons you
get
• you can't know for sure if they are being
generated by "green" power sources
A number of mechanisms have been
established to avoid consumer
deception
31. 1. Voluntary certification
Green-e
Establishes consumer protection and environmental
standards for electricity products, and verifies that these
products meet the standards.
Standards include:
50% or more of the electricity supply comes from one or
more of these eligible renewable resources: solar, wind,
geothermal, biomass, and small or certified low-impact
hydro facilities
if a portion of the electricity is non-renewable, the air
emissions are equal to or lower than those produced by
conventional electricity
there are no specific purchases of nuclear power, and
the product meets the Green-e new renewable requirement
32. 2. State standards
In 2002 Illinois established a "green power
standard" for green power claims. The standard
establishes three tests:
100% of the power must come from new clean
power sources (i.e., coming online after January
1, 2002)
at least 2/3 of the power must be produced by
wind or solar energy, with the remainder from
other renewable energy sources such as landfill
gas, small hydro, and biopower
the power purchase must create clear air quality
benefits for the Illinois airshed
33. 3. National Association of Attorneys
General (NAAG)--Environmental
Marketing Guidelines for Electricity
Provisions include:
term "green" and other similarly general
statements of environmental benefit should be
used with caution; every implied representation
of environmental benefit must be substantiated
term "clean energy" means energy whose
generation does not cause significant emissions
a "renewable" energy source is one which is
naturally replenishable and is replenished on
some reasonable time frame
34. Green Power in Vermont
Apparently the only green power option
available in Vermont is Green Mountain
Power's Cool Home project
Customers make a $6 monthly tax-
deductible contribution to the non-profit
group Clean Air-Cool Planet
through the Vermont-based group
NativeEnergy, new renewable energy
projects are developed
• wind farms
• farm methane systems