This document discusses green marketing and green power. It defines green marketing as using environmental claims to promote products. Common claims include biodegradable, recyclable, and environmentally safe. Companies use green marketing because consumers prefer and are willing to pay more for environmentally friendly products. However, some claims can be deceptive if products do not actually have the advertised environmental attributes. The document also defines green power as electricity from renewable sources like wind and solar. It discusses options for consumers to purchase green power and issues around verifying the environmental impact of claims.
What Are Solutions For the Non-Recyclables That Our Industry Generates?Stephanie Elton
The following powerpoint presentation was shared at a Printing Industries of Northern California (PINC) webinar.
Channeled Resources Group provides solutions for both manufacturers and consumers of coated, treated, and laminated papers & films. We understand that companies need creative ideas and, particularly in today's economy, cost savings at both ends of the supply chain. Doing business should be simple and improve your company's bottom line.
CRG - Global Solutions is a recycler of both traditional and non-traditional papers. Our specialty is in processing roll stock and silicone coated release liner. We offer competitive pricing making us the ideal one-stop shop for your recycling needs.
Our niche is purchasing silicone-coated paper for repulping. We even buy discarded liner left behind from high-speed machine applicators.
green marketing definition, application, benefits,challenges of green marketing, examples of green marketing, green product features and characteristics. Evolution of green marketing, reasons for adopting green marketing, green marketing mix, advantages of green marketing, problems with application of green marketing. Key to successful green marketing, initiatives taken by various organization. reasons for adopting green marketing.
What Are Solutions For the Non-Recyclables That Our Industry Generates?Stephanie Elton
The following powerpoint presentation was shared at a Printing Industries of Northern California (PINC) webinar.
Channeled Resources Group provides solutions for both manufacturers and consumers of coated, treated, and laminated papers & films. We understand that companies need creative ideas and, particularly in today's economy, cost savings at both ends of the supply chain. Doing business should be simple and improve your company's bottom line.
CRG - Global Solutions is a recycler of both traditional and non-traditional papers. Our specialty is in processing roll stock and silicone coated release liner. We offer competitive pricing making us the ideal one-stop shop for your recycling needs.
Our niche is purchasing silicone-coated paper for repulping. We even buy discarded liner left behind from high-speed machine applicators.
green marketing definition, application, benefits,challenges of green marketing, examples of green marketing, green product features and characteristics. Evolution of green marketing, reasons for adopting green marketing, green marketing mix, advantages of green marketing, problems with application of green marketing. Key to successful green marketing, initiatives taken by various organization. reasons for adopting green marketing.
LOHAS marketers know the value of terms like “biodegradable”, “environmentally-friendly”, and “recycled” – these are the buzz words that communicate the value of our product or service. But, when you use these terms, could you be deceiving your customer? Are you adequately verifying your environmental claims? Your environmental marketing may be falling short based on newly proposed changes to the FTC’s Green Guides. You can’t afford to be complacent about meeting these new guidelines, as the Commission has brought action against companies whose green marketing claims failed their standards, resulting in years of litigation and millions in court fees. Marcos Cordero, CEO of the Green Business Bureau, will lead this highly-informative breakout session where he will cover the proposed changes and offer you tips on how you can make sure that your green claims measure up. A must-attend for LOHAS marketers and business owners.
GreenBiz 16 Workshop Slides: "Closing the Loop to Advance a New Economy"GreenBiz Group
Slides for "Closing the Loop to Advance a New Economy". With the take-make-waste linear model no longer viable, companies are actively pursuing alternative models such as the circular economy, which has captured the imagination of the private sector as a viable approach for decoupling economic growth from resource constraints. The circular economy, an industrial model that is restorative or regenerative by design and intent, aims to keep products, components, and materials at their highest utility at all times, and represents an opportunity worth in excess of $1 trillion for the global economy. In this session, we will explore how companies can leverage circular economy principles and best practices to help eliminate waste throughout the value chain and improve the bottom line.
The green industry has exploded into a multi-billion dollar phenomenon. No company wants to risk that their brand become associated with pollution, dangerous materials, wastefulness, or overall bad energy practices.
Businesses today are eager make themselves look more environmentally friendly than they really are by using words like “green,” “natural,” and “organic.” This practice of “greenwashing” does not always go un-noticed and could lead to claims of fraud, unfair competition, breach of contract, and customer backlash. Protect your company and your markets to ensure claims of greenwashing do not confuse or mislead your consumers. We’ll discuss the consequences of greenwashing, enforcement options, tips for developing environmentally-friendly branding programs, and strategies for creating new trademarks.
This presentation gives brief information about the greenwashing of renewable energy industries and products which claim to be emission free and clean energy.
LOHAS marketers know the value of terms like “biodegradable”, “environmentally-friendly”, and “recycled” – these are the buzz words that communicate the value of our product or service. But, when you use these terms, could you be deceiving your customer? Are you adequately verifying your environmental claims? Your environmental marketing may be falling short based on newly proposed changes to the FTC’s Green Guides. You can’t afford to be complacent about meeting these new guidelines, as the Commission has brought action against companies whose green marketing claims failed their standards, resulting in years of litigation and millions in court fees. Marcos Cordero, CEO of the Green Business Bureau, will lead this highly-informative breakout session where he will cover the proposed changes and offer you tips on how you can make sure that your green claims measure up. A must-attend for LOHAS marketers and business owners.
GreenBiz 16 Workshop Slides: "Closing the Loop to Advance a New Economy"GreenBiz Group
Slides for "Closing the Loop to Advance a New Economy". With the take-make-waste linear model no longer viable, companies are actively pursuing alternative models such as the circular economy, which has captured the imagination of the private sector as a viable approach for decoupling economic growth from resource constraints. The circular economy, an industrial model that is restorative or regenerative by design and intent, aims to keep products, components, and materials at their highest utility at all times, and represents an opportunity worth in excess of $1 trillion for the global economy. In this session, we will explore how companies can leverage circular economy principles and best practices to help eliminate waste throughout the value chain and improve the bottom line.
The green industry has exploded into a multi-billion dollar phenomenon. No company wants to risk that their brand become associated with pollution, dangerous materials, wastefulness, or overall bad energy practices.
Businesses today are eager make themselves look more environmentally friendly than they really are by using words like “green,” “natural,” and “organic.” This practice of “greenwashing” does not always go un-noticed and could lead to claims of fraud, unfair competition, breach of contract, and customer backlash. Protect your company and your markets to ensure claims of greenwashing do not confuse or mislead your consumers. We’ll discuss the consequences of greenwashing, enforcement options, tips for developing environmentally-friendly branding programs, and strategies for creating new trademarks.
This presentation gives brief information about the greenwashing of renewable energy industries and products which claim to be emission free and clean energy.
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
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4. Why do companies use it?
Research shows that consumers
prefer--and are willing to spend more
money on--products they perceive as
environmentally safe
More than half of American
consumers have purchased a product
because of a label that said it was
environmentally safe or
biodegradable
5. Are there problems of deception
with “green” claims?
Keyes Fibre Company's claims for Chinet
disposable tableware
• biodegradable
• compostable in municipal solid waste
composting facilities
• Recyclable
In fact, according to the FTC
• Won’t degrade in landfill
• Few municipal composting facilities
• No facilities accept it for recycling
6. Why are consumers fooled by such
claims?
consumers generally can't tell
whether a product will do what the
advertiser claims
• degrade in a landfill
• not deplete the ozone layer
even if the claims are true, it may
not be evident for five, ten, fifty or
more years
7. As a result of concerns about
growing use of such claims, the FTC
issued Guides for the Use of
Environmental Marketing Claims
8. What do the Guides cover?
Any way in which a message can be
received
labeling
advertising
promotional materials
9. Any form a message can take
words
symbols
emblems
logos
depictions
product brand names
10. 260.6 General Principles
(a) Any qualifications or disclosures
should be sufficiently clear,
prominent and understandable to
prevent deception
(b) Claim should make clear whether it
applies to the product or the package
(c) Claims should not overstate the
environmental attribute or benefit
11. 260.7 Environmental Marketing
Claims
(a) General claims (e.g., “eco-safe”)
must be
not misleading
substantiated in advance of the claim
• burden of proof on advertiser
12. (b) Claims of degradability,
biodegradability, and photodegradability
are deceptive unless there is
scientific evidence that the entire
product or package will completely
break down and return to nature (i.e.
decompose) within a reasonably
short period of time
13. (c) Claims of compostability (of the
product or package)
are deceptive unless all the materials
in the product or package will break
down into usable compost in a safe
and timely manner
• in an appropriate composting facility; or
• a home compost pile
14. are deceptive if
• the item is not compostable in a home
compost pile; and
• there are no institutional or municipal
composting facilities in the community
where the item is sold
15. (d) Claims of recyclability
are deceptive unless the product or
package can be collected, separated or
otherwise recovered from the solid waste
stream
• for reuse; or
• in the manufacture or assembly of another
package or product
• through an established recycling program
16. If only part of a package or item is
recyclable, any claim of recyclability
must be adequately qualified to
avoid consumer deception
A claim of recyclability is not
deceptive if only minor, incidental
components are non-recyclable
17. Claims of recyclability have unique
potential for deception because
not all communities have recycling
facilities
not all facilities recycle the same
products and packages
18. As a general rule, use of the term "recyclable"
and/or use of symbols that imply recyclability are
deceptive
unless collection sites for recycling the material
are available to a substantial majority of
consumers or communities
even if collection sites are established in a
significant percentage of communities or
available to a significant percentage of the
population
unless the claim is qualified to indicate the
limited availability of recycling programs
19. Symbols that imply recyclability include
three chasing arrows
• FTC Guide says that, unless qualified, it means
product or package is made of recycled
materials as well as being recyclable
SPI symbol
• code developed by the Society of the Plastics
Industry to indicate the type of plastic from
which product is made
• numbers run from 1 to 7
20. Qualifications that adequately notify
consumers of limited availability of
recycling programs include
"This bottle may not be recyclable in your
area"
"Recyclable in the few communities with
facilities for foam polystyrene cups"
providing the approximate number or
percentage of communities or population
to whom programs are available
21. (h) Claims relating to the preservation
of the ozone layer
For example:
• ozone safe
• ozone friendly
• contains no CFCs
are deceptive if the product contains
any ozone-depleting substance
22. Problem: all ozone is not alike:
ozone layer in upper atmosphere is
necessary to prevent sun's harmful
radiation from reaching earth
ozone at ground level forms smog
• can cause serious breathing problems
"ozone safe" products should not
harm the atmosphere at either level
23. Green Power
Green marketing heavily used in
electricity generation/marketing
What is green power?
electric power that is
• generated by renewable resources
• less polluting than fossil fuels and
nuclear power
24. What types of power are “green”?
Wind
Bioenergy
Geothermal energy
Solar power
Hydroelectric power
25. Why is green power attractive to
consumers?
Electricity generation is largest industrial
polluter in US; currently produces:
two-thirds of the annual U.S. emissions of
sulfur dioxide (main cause of acid rain)
30 percent of the nitrogen oxide emissions
(stress forest ecosystems; combine with
organic compounds in sunlight to form
smog)
40 percent of carbon dioxide emissions
toxic-metal emissions (mercury and lead)
nuclear waste.
26. What are the “dirtiest” energy
sources?
Coal
Oil
Nuclear power
Natural Gas
27. What are the green power options?
1. Green Pricing
Consumers do not have to change their
electricity provider
Customers choose to pay a premium on
their electricity bill to cover the extra cost
of purchasing clean, sustainable energy
As of March 2003, more than 300
electricity providers in 32 states have
implemented green pricing options or
announced plans to do so
Green Mountain Power’s Coolhome,
Coolbusiness
28. 2. Green Marketing
Sale of green power in competitive
markets; consumers have option to
choose among suppliers and service
offerings
• like choosing long-distance telephone carriers
As of October, 2003 green marketing was
available in nine states
• all in the northeast except Texas
• not in Vermont
29. 3. Green Tags
Tradable Renewable Certificates (TRCs)
represent the environmental (non-power)
attributes or benefits of renewable electricity
generation
consumer pays for the benefit of adding clean,
renewable energy generation to the regional or
national electricity grid
provides same environmental benefit as
purchasing green pricing or green marketing
product
provide “green” option for people in states
where green pricing/marketing not available
30. Consumer Protection Issues in
Green Power
When power flows from the
generator to your house, electrons
get mixed together on the wires
• You can't specify which electrons you
get
• you can't know for sure if they are being
generated by "green" power sources
A number of mechanisms have been
established to avoid consumer
deception
31. 1. Voluntary certification
Green-e
Establishes consumer protection and environmental
standards for electricity products, and verifies that these
products meet the standards.
Standards include:
50% or more of the electricity supply comes from one or
more of these eligible renewable resources: solar, wind,
geothermal, biomass, and small or certified low-impact
hydro facilities
if a portion of the electricity is non-renewable, the air
emissions are equal to or lower than those produced by
conventional electricity
there are no specific purchases of nuclear power, and
the product meets the Green-e new renewable requirement
32. 2. State standards
In 2002 Illinois established a "green power
standard" for green power claims. The standard
establishes three tests:
100% of the power must come from new clean
power sources (i.e., coming online after January
1, 2002)
at least 2/3 of the power must be produced by
wind or solar energy, with the remainder from
other renewable energy sources such as landfill
gas, small hydro, and biopower
the power purchase must create clear air quality
benefits for the Illinois airshed
33. 3. National Association of Attorneys
General (NAAG)--Environmental
Marketing Guidelines for Electricity
Provisions include:
term "green" and other similarly general
statements of environmental benefit should be
used with caution; every implied representation
of environmental benefit must be substantiated
term "clean energy" means energy whose
generation does not cause significant emissions
a "renewable" energy source is one which is
naturally replenishable and is replenished on
some reasonable time frame
34. Green Power in Vermont
Apparently the only green power option
available in Vermont is Green Mountain
Power's Cool Home project
Customers make a $6 monthly tax-
deductible contribution to the non-profit
group Clean Air-Cool Planet
through the Vermont-based group
NativeEnergy, new renewable energy
projects are developed
• wind farms
• farm methane systems