Green Map is a mapping system that highlights natural, cultural and sustainability sites within communities. Local groups create Green Maps that identify over 170 types of community assets and challenges using standardized icons. The movement began with printed maps but now includes interactive online maps. The Green Map System provides resources for mapping projects. A new Green Map Lab will be launched in New York City to address issues like climate change and youth participation through collaborative mapping projects. The Lab aims to build capacity, foster partnerships and develop models that can be replicated in other cities.

1. Mapping the Future
…

2. What is a Green Map? It’s a locally made map of natural, cultural,
social justiceand green living sites highlighted with Green Map Icons

3. Who makes Green Maps? 880 local youth and community groups, city
agencies, NGOs, universities, schools, tourism and design entities

4. They are promoted on the maps?each with 4 categories Map Icons
What’s grouped into 3 genres, Award-winning Green
identify, promote and link 170 types of community assets & challenges
A living language, this iconography evolves over time, see
GreenMap.org/icons

5. Our movement began with print maps: Each map is made locally and
reflects the community’s character and progress toward sustainability
Now: 500 unique editions are archived in the NYPL Map Collection

6. Green Map System’s Toolkit: Adaptable, engaging award-winning
resources for professional, community and youth mapping projects
Social Media
Guide 2013

7. Open Green Maps can be interactive maps: reach diverse
Many create both printed andcreated with public site suggestions
and contributions of images, videos, ratings, usefulness
audiences, increase participation, info sharing & and more
Download print
Green Maps next to
the interactive Open
Green Map.
Public comments, photos and videos, and site suggestions
Moderated locally
40 countries - 8 language interface
Coming soon,
game-changing
new mobile
Site Collector!

8. Sharing Open Green Maps: Embed these maps in other websites,
Its data is now on our interactive map about renewables
including Facebook, and give each its own centerpoint, scale and basemap
and ways to save energ
Embed interactive widgets or
Export data as CSV (spreadsheet)
or KML (for Google Earth, etc).
Use with GIS, databases, print
maps, data visualizations

9. GreenMap.org/youth: gaining a sense of connectedness to place,
young Green Mapmakers contribute to our shared future
®

10. Creative Green Maps cultural events, tours, youth contests,
performances, videos, site markers and more have been produced

11. A selection of Green Map System’s awards
Creative Climate Action 2013
NetSquared Invitational 2012
Victor J Papanek Social Design Award 2011
Treehugger Best of Green 2011
US National Sustainability Award:
New Communications Tools
Living Labs Global 2010
United Nations Global Best Practices 100
INDEX Awards Finalist 2009
Cause / Affect
Tele Atlas Maps in Apps
The Tech Awards Laureate
Spirit of the Land - Salt Lake City Olympics
EXPO 2000 Project Award the World
We Media Pitch It

12. Capacity building is critical! The expertise we have attracted and
cultivated is remarkable. Collaboration will amplify our impacts!
Now we want to redefine the community mapping
experience and advance capacity building across the
board, starting in NYC – and at the same time –
include and impact our global and local network.
We’re creating a collaboration space
– a Lab –
where small groups of expert Green Mapmakers
will work together with our relevant local partners
and diverse New York residents to address critical climate change, green
economy, youth participation, urban agriculture, responsible tourism and
more. Alongside improving NYC communities, the Lab will yield powerful
models for replication in other cities.

13. Addressing Urgency with creativity: given our track record, the
moveable Green Map Lab has remarkable potential!
Ramping up to co-create, present and share:
• handmade, digital and interactive Green Maps,
• engaging new mapmaking tools & icons
• apps, games, visualizations, products
• rich social and eco impacts
Inclusive workshops, pop ups,
courses, open houses and hackdays for
classes, groups, professionals and even tourists
This creative community eco-info tech center will build capacity and
community resilience with innovative processes, mediums and partnerships.
Outcomes will include expanded networks of activism, cross-sector
partnerships, rich documentation, adaptable models for other cities, an
extended Green Map toolkit and the blueprint for our organization’s future.

14. We need to protect biodiversity: what can we learn from the
mapmakers in southern China at the Mangrove Conservation Network?
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15. Climate and resiliency: Can we minimize impacts and amplify readiness
by evoking the practical responses of the City of Malmo Sweden?
Citywide, online, for tourists, for
developers, for schools

16. Greening tourism: The City of Cape Town has made Green Map a
centerpiece of the visitor experience – could NYC benefit similarly?
Cape Town Green Map
is part of World Design
Capital 2014

17. Community-based planning: Curitiba Brazil is refining participatory
practices. What would make a New Yorkers pause and contribute?

18. Schools and Parks are central to the entrepreneurial Baltimore
Green Map. Can the Lab generate new enterprises, too?

19. Mapa Verde Cuba has activated more than 100 low-income communities.
What can their ‘start by mapping problems’ approach teach us?

20. CSR: Transparency about shortcomings leads to efficiencies and
engagement. Can NYC companies take responsibility in this way?
More about mapping workplaces
GreenMap.org/csr
Green Map charting Nokia‘s
Gold LEED building in Beijing

21. New York City’s experts: In the know about our garbage crisis, green
buildings and social innovation? We want to involve you!

22. How can you get involved? Can this Lab and the models it provides
cultivate new networks, knowledge and benefits, locally & globally?
You are invited to:
• come draw maps with local youth
• pitch in on app development
• co-design a Green Map product
• plan a site collecting cycling tour
• make a Green Map Icons video
• build your capacity at a Lab event
• contribute to Lab development
• use the outcomes to
generate lasting change
• use the Lab model in your own community

23. Think Global, Map Local!
GreenMap.org
Green Map Lab – opening mid-2014
Reach us at
info@greenmap.org
follow at @GreenMap
212 674 1631
facebook.com/greenmap