The document proposes a marketing campaign for Tanger Outlets centered around the theme "Find Your Tanger.". It suggests adapting channels like digital, social media, print, outdoor, radio and TV to feature models that are less posed and more playful and relatable. The goal is to make Tanger less of an outlet center and more of a lifestyle. Key elements of the campaign include a photo contest on Instagram using the hashtag #MyTanger, and a TV commercial narrated by Steve Tanger that shows the unique shopping experience at Tanger Outlets.

1. FINDyourTANGER.
Lindsey Harris & Rebecca Christopher

2. •Tanger, with its unbeatably low prices, builds the bridge
between high fashion and the everyday shopper
•Tanger makes high-end brands attainable and relatable
through exceptional savings
CTA: Find your unique, high-end style at Tanger
Goal: Make Tanger less of an outlet center and more of a lifestyle
WHAT DOES it MEAN?

3. CHANNEL adaptations

4. Look & Feel: Ooze confidence and unique sophistication
Use models who are less pose-y and more playful and relatable
Tagline: Find Your Tanger.
Subheading: Exceptional savings. Elite brands. All uniquely yours at
Tanger Outlets
DIGITAL it
•E-blast, banner ads, website and mobile design, etc.

5. SOCIAL #MyTanger
Blog: Find Your Tanger.
Instagram: Photo Contest
(capitalize on large follower base and strong engagement)
•Why Tanger Style Maker loves Tanger Outlets
•CTA: What do you love about Tanger? How do you Find Your Tanger?
•Step 1: Follow us @tangeroutlets on Instagram and you
could be eligible to win a gift card to Tanger Outlets for $500
•Step 2: Post a picture of yourself on Instagram shopping at
Tanger Outlets or wearing your favorite Tanger outfit/piece
•Step 3: In your caption, tag @tangeroutlets and use
the hashtag #MyTanger
•Tanger Style Maker will pick her top three submissions
•The winning submissions will be regrammed by
Tanger Outlets and receive a $500 gift card in the mail

6. Look & Feel: Relatable high fashion
What to include:
PRINT it
•Coupon cover, brochure, gift card, newspaper inserts, etc.
•Left half
Model (top to bottom)
•Right half:
Find Your Tanger.
Exceptional savings. Elite brands. All uniquely yours at Tanger Outlets.
Highlight specific offer inside
Social media icons
Whatever works with standards set by Tanger

7. OUTDOOR&RADIO it
Outdoor:
Radio:
•Signage that compliments the print and digital pieces
•Strategically place billboards near highway connectors with heavy traffic
•Consider outdoor signage in exclusive, upper-class residential areas to
drive prospective customers to sites
•Maintain consistency of look and feel throughout all channels
•Come to Tanger Outlets to find your unique style with
elite brands and exceptional savings.
•Come to Tanger Outlets to Find Your Tanger.

8. TV it
Script
Setting:
Goal:
•Hi, I’m Steve Tanger. Inviting you to discover
Tanger Outlets, where high fashion meets savings.
•Come to Tanger Outlets to find your unique style
with elite brands and exceptional savings.
•Come to Tanger Outlets to Find Your Tanger.
•Less runway, more behind-the-scenes (relatable) feel.
•“Experiencing” the photo shoot as if you were on set watching the shoot
•Steve Tanger walks into frame and through set saying the script (photo
shoot continues in background)
Achieve a more natural/personable flow throughout commercial

9. • Extendable
Can highlight different benefits—sales, brand, locations, etc.
—using this umbrella idea
• Allows Tanger to be more personable and relatable
• Further builds connection between Tanger Outlets and its shoppers
• Continues to support the overall Tanger mission of providing
a unique shopping experience
WHY “FINDyourTANGER.”

10. Look & Feel: Facial Expressions

11. Look & Feel: Body Language

12. THANK YOUforLISTENING.