Review of new campaign to stimulate children to recycle their electronic equipment. This campaign ran from April 28 till May 10 in the Netherlands.

1. What WEEE learned.....
28 april
t/m 10 mei
1 Recycle 2 Vote online 3 Your school / association
can win the prize!
The Green King Game is an initiative of

2. Agenda
1. What is The Green King Game?
2. How did it came about?
3. Why this game?
4. Target groups
5. How do you play the game?
6. A pictures says it all...
7. The results
8. What did we learn?

3. What is The Green King Game?
The Green King Game is a game that is designed to
engage Dutch people with recycling of electronic
devices in a playfull manner.
The winners of the game are the 3 schools and/or
associations that get the most 'green votes'.

4. How did it came about?
The day before Kingsday (the
day we celebrate the bir thday
of our King), children are
stimulated to exercise more
by joining the Kings Games.
We thought: “Why can’t we
make the Kings Games green
and raise more awareness for
recycling as well?” This was
the beginning of the Green
Kings Game.

5. Why this game?
With Kingsday it is allowed
for ever yone to sell stuff on
the street. At the end of the
day, a lot of stuff, which is
not sold, is lef t on the
streets. This way a lot of
electronic equipment (toys,
old radio's, etc.) end up
between the regular
garbage. There's a ver y big
chance that this equipment
is not recycled properly....

6. Target groups
1. Children: The communication style and tone of voice is
aimed at children at primary schools. This way we start with
environmental awareness at a very young age.
2. Parents: Parents are interested in the things their children do.
Via the children, we make sure that parents are aware of the
campaign and of the possibilities of recycling of WEEE.
3. Management of schools and associations: These are the
catalysts for the campaign and make sure this campaign is
on the activity list of the school or association.

7. How do you play the game?
Recycle Vote Win!
For every electronic device
that is recycled via the
municipal e-waste location,
he/she recieves a 'Green vote'
card with a unique code.
With this unique code he/she
can vote on their favorite
school or association.
The 3 schools and/or
associations that recieve te
most votes, win 2.500 EURO.

8. A pictures says it all....(I)
Announcement of start campaign to municipalities and waste management
companies:
1. Face to face contact
2. Email with attachments with all the campaign materials

9. A pictures says it all....(II)
Press releases announcing the public campaign

10. A pictures says it all....(III)
Announcement campaign to schools and associations:
1. Letter with detailed explanation of campaign
2. All campaign materials are free to use

11. A pictures says it all....(IV)
A4/A5 Poster for:
● Schools
● Associations
● Municipalities
● Civic amenity site

12. A pictures says it all....(V)
A5 Flyer voor schools & associations

13. A pictures says it all....(VI)
Advertisement in local media

14. A pictures says it all....(VII)
‘Green voting bills’
that have been
handed out with
the equipment at
the civic amenity
site.

15. A pictures says it all....(VIII)
www.hetgroenekoningsspel.nl

16. A pictures says it all....(IX)
Social media

17. The results (I)
15 municipalities
participated in 5
regions: Amsterdam,
the Drechtsteden,
Hoeksche Waard,
Wijk bij Duurstede and
Barneveld.......

18. The results (II)
In a period of 12 days......
Monday Tuesday Wednesday Thursday Friday Saterday Sunday
28 april 29 april 30 april 1 may 2 may 3 may 4 may
5 may 6 may 7 may 8 may 9 may 10 may 11 may

19. The results (III)
650 votes have been posted on the website......

20. The results (IV)
on 120 small and big schools & associations.......

21. The results (V)
…..delivering 3 winners!

22. The results (VI)
The winners recieved a cheque of 2500 euro

23. The results (VII)
Website statistics
www.hetgroenekoningsspel.nl

24. What did we learn? (I)
For a first year, we are happy with the amount of
votes and the number of organisations who were
involved in this campaign!
But what could we improve for next year and
what are the positives that we learned from last
years campaign?

25. Actions to improve next campaign
✗ Start communication campaign earlier
✗Build a database with all schools and associations
✗ Create more awareness for campaign
✗ Better integration with Kings Games
✗ Create more materials for schools
✗ Give personal briefing of campaign to municipalities
✗ Create more hardcopy campaign materials for civic amenity site
.
What did we learn? (II)

26. Positive's
✔ Despite tight timeline we finished all materials in time
✔ The campaign theme, look & feel
✔ Target group choice
✔ Award ceremonies
✔ Thank you email for all partners
.
What did we learn? (III)

27. Looking forward to 2015 !!
The Green King Game is an initiative of