IDEI is a social enterprise focused on alleviating poverty and malnutrition among rural families by providing sustainable agricultural solutions, particularly through technologies like treadle pumps and low-cost drip irrigation systems. The organization has impacted over 1.2 million smallholder farm families in India, enhancing their productivity while significantly reducing carbon emissions and water usage. IDEI also works on integrating farmers into market systems and plans to introduce future technologies like solar-powered pumps and low-cost greenhouses.