Presentation held by Nirjat Subrat during oikos swissnex Practitioner Day 2011 @ IIM Bangalore, India, 26 August 2011. http://www.oikos-international.org/academic/development/development-academy-2011/practitioner-day.html

2. About IDEI Vision IDEI is a social enterprise committed to providing long term solutions to poverty, hunger and malnutrition. Mission To improve equitably the social, economic and environmental conditions of families in need with special emphasis on the rural poor, by identifying, developing and marketing affordable appropriate and environmentally sustainable solutions through market forces.

3. IDEI’S areas of work WATER FOR IRRIGATION FOR SMALLHOLDER FARMERS & OTHER USE SUSTAINABLE AGRICULTURAL PRACTICES

6. IDEI: Sustainable Agricultural Practices About Integrating Poor into Market Systems (IPMAS) IDEI is identifying such gaps that would, with minimum effort, enable a smallholder farmer to access market systems. The project aspires to enhance the negotiating capacities of the farmers in the supply chain. Current Focus on three areas in the following ways:

8. Geographic Reach: India

10. Household Reached Others : 9, 201

11. Social Returns on Investment (Environment) With the use of treadle pumps, diesel worth 602.8 Million Litres has been saved and carbon emissions reduced by 2.23 million tCO2 eq. This amounts to USD 482 Million and 15.6 Million respectively. Diesel cost: $0.8/litre Carbon Emission: $7 per ton

12. With the use of drip kits water worth 5.2 Billion Cu Mter has been saved and electricity worth 700 Million kWh. This amounts to USD 5.2 Billion and 10.5 Million respectively Water savings calculated @ $0.001 per ltr Electricity savings calculated @ $0.015 per kWh Social Returns on Investment (Environment)

13. 560 Million work days 0.91 0.53 0.18 700 1.6 1.3 0.31 Monetized value in US$ Million Total supply chain =3.2 Social Returns on Investment (Employment)

14. Increase in Yield & Water Productivity using KB Drip

15. IDEI Global Outreach Solomon Island Zambia Egypt Kenya Ghana Sudan Indonesia Kazakhstan Sri Lanka Thailand Pakistan Nicaragua Zimbabwe Laos Azerbaijan Madagascar Afghanistan

16. INNOVATION TO IMPACT(i2i) CENTER

19. Promotions KB Branded Stalls Rickshaw and Jeep Campaign Wall Painting KB Branded Video Van Supply Chain Partners: At a glance Manufacturers: 50 Dealers: 2, 000 Distributors: 100 Village Based Mechanics: 3,000 Krishak Bandhu (KB), literaly means farme rs friend, is IDEI’s brand for all its technology.

20. Accolades & Awards

21. OUR DONOR PARTNERS

22. GLOBAL AGENDA COUNCIL ON WATER NGO in Special Consultative Services with the Economic and Social Council of United Nations Member of Global Networking Platforms

23. Farmer Irrigation Planting Material Fertilizer & Pesticide Credit Output Market Linkage IDEI R & D Drip, Pump Supply chain creation Product Promotion Quality Assurance IDEIET GEWP (Drip Distribution company) Facilitation Micro Nurseries Capacity Building Agronomy Facilitation ?

24. Thank you