The document outlines essential tips for designing an effective exhibition stand, emphasizing the importance of utilizing both vertical and floor space, and tailoring the design to the target audience. It advises using concise text and impactful lighting to enhance visibility and engagement, while recommending bold statements over lengthy lists. Overall, the focus is on maximizing stand appeal and functionality to attract attendees.

2. 1. Look High
2. Look Low
3. Target Audience
4. Don’t Overdo The Text
5. Let There Be Light

3. It’s amazing how often this can be overlooked!A good design maximizes all of the available stand
space, including the area above it. Paying attention to this space is critical and can really help an
exhibition stand pop-out and get seen from a distance. If the space is available to be used, use it!

4. Another area that often seems to be an afterthought, paying attention to your stand’s flooring
can really make a huge difference.The right flooring can help a brand design flow, define the
stand as a space within the hall and be played around with to create unique features.

5. Tailoring your stand design to your target audience is not always as simple as it sounds. If for
example your primary aim is to present a range of products to potential customers, you would
want to pay careful attention to display cabinets, shelving, lighting, and leaving enough room for
customers to browse.

6. When you’re trying to tell potential clients about your services it can be tempting to put as much
information as possible into your stand design, but this is often a mistake.When it comes to text
on a stand design, less is always more. In general, make the text short and snappy. Bold
statements with the key information you want to present to attendees work well as a feature of
the design and keep their attention better than long lists of services you provide.

7. Lighting is one of the main components that can really make a stand pop. Incorporating the
lighting into the lines of the design and key stand-out areas can help to create a bright stand with
a stylish and modern finish.

8. Wow-Space is a full-serviceCustom Build and Modular exhibition stand design and build
company.
08000314938
www.wow-
space.co.uk