Great River Energy is a generation and transmission cooperative with 28 member distribution cooperatives serving over 630,000 retail members. It has a goal to save 111.7 million kWh of energy by 2010. Great River Energy promotes energy efficiency and conservation through financing programs that support equipment upgrades, energy audits, and design assistance. Energy efficiency and conservation make economic sense as they are lower-cost alternatives to building new power plants and help defer infrastructure investments.