This document summarizes the results of a survey on pharmaceutical trust and consumer practices in Russia from August 2014 to December 2014. It provides details on the sample of over 1,000 respondents, the questions asked, and results on levels of trust in pharmaceuticals, information sources, and changes in consumer behaviors over the last year. Key findings include that clinic specialists are the most trusted source of information, Russians have slightly more trust in foreign vs domestic medications, and spending on medicines and supplements has increased for some.

1. August 2014 - December 2014
GRASS-4

2. 2
SAMPLE AND DATA COLLECTION METHOD
Total number of respondents – 1064
Source: MarketSense database
Data collection period: August 2014 – December 2014
The sample is weighted on age and gender for representation of Moscow
population 18-45 years old

3. 3
QUESTIONS
1. To what degree do you trust pharmaceuticals in general?
2. Do you trust Russian pharmaceuticals or foreign medications more?
3. To what degree do you trust the following information sources on pharmaceuticals?
1. Pediatrician
2. General practitioner
3. Clinic specialist
4. Pharmacist
5. Physician and an onscreen moderator/presenter of health programs
6. Specialist from a medical research institute
7. Advice of relatives/friends who have faced the same diseases
8. Pharmaceutical producers’ websites, pharmaceutical websites
9. Specialized online forums
10. Members of state sanitary-epidemiological services
4. Please indicate things you’ve been doing more often/less often/ without changes during the last year…
Recently, …
1. You’ve been spending money on medications
2. You’ve been buying dietary supplements and/or vitamins
3. You’ve been paying for medical services
4. You’ve been self-treating, without consultations from HCPs
5. You’ve been taking preventive drugs
6. You’ve been vaccinating
7. You’ve been taking sick leave
8. You’ve been undergoing non-prescribed preventive examinations
9. You’ve been purchasing next-generation/innovative pharmaceuticals
10. You’ve been paying attention to natural components in remedies

4. 5
5
5
6
6
3
6
3
3
1
2
0
1
2
1
2
1
1
6
8
4
6
6
5
7
5
4
74
72
75
76
71
73
74
77
74
15
13
16
11
14
19
11
14
18
Total sample [1064]
Males
Females
18-25 y.o.
26-35 y.o.
36-45 y.o.
Income of 30 000 RUR and less
Income of 30 001 - 45 000 RUR
Income of more than 45 000 RUR
Refuse answering Don't trust at all Rather don't trust Rather trust Trust completely
4
TRUST TO PHARMACEUTICALS
To what degree do you trust pharmaceuticals in general? (%)

5. 27
27
26
28
25
26
33
22
47
48
47
56
44
42
42
50
49
26
26
26
16
31
31
25
25
29
Total sample
Males
Females
18-25 y.o.
26-35 y.o.
36-45 y.o.
Income of 30 000 RUR and less
Income of 30 001 - 45 000 RUR
Income of more than 45 000 RUR
Other Have more trust in Russian products Have more trust in foreign products
5
TRUST TO PHARMACEUTICALS
What do you trust more: Russian pharmaceuticals or foreign medicines?
(%)
25

6. 6
TRUST TO INFORMATION SOURCES
To what degree do you trust the following information sources on pharmaceuticals?
(TOP-2, grades 6,7 on 7-point scale)
67
58
49
47
37
25
20
17
14
12
Clinic specialist
Specialist from a medical research institute
General practitioner
Pediatrician
Advice of relatives/friends who had the
same diseases
Members of state sanitary-epidemiological
services
Pharmacist
Specialized online forums
Physician and an onscreen
moderator/presenter of health programs
Pharmaceutical producers’ websites,
pharmaceutical websites
Mean*
5,82
5,50
5,33
5,24
4,88
4,42
4,32
3,93
3,69
3,50
*Mean of grades on 7-point scale

7. 67
58
49
47
37
25
20
17
14
12
63
53
48
41
37
21
19
16
9
10
71
62
51
52
38
28
22
17
18
14
Clinic specialist
Specialist from a medical research institute
General practitioner
Pediatrician
Advice of relatives/friends who had the same
diseases
Members of state sanitary-epidemiological
services
Pharmacist
Specialized online forums
Physician and an onscreen
moderator/presenter of health programs
Pharmaceutical producers’ websites,
pharmaceutical websites
TOTAL Males Females
7
TRUST TO INFORMATION SOURCES: GENDER
To what degree do you trust the following information sources on pharmaceuticals?
(TOP-2, %)

8. 67
58
49
47
37
25
20
17
14
12
67
59
50
40
37
22
15
13
10
8
66
60
50
50
42
27
22
17
15
12
68
55
49
51
33
26
24
19
17
16
Clinic specialist
Specialist form a medical research institute
General practitioner
Pediatrician
Advice of relatives/friends who had the same
diseases
Members of state sanitary-epidemiological
services
Pharmacist
Specialized online forums
Physician and an onscreen
moderator/presenter of health programs
Pharmaceutical producers’ websites,
pharmaceutical websites
TOTAL Males Females 36-45 y.o.
8
TRUST TO INFORMATION SOURCES: AGE
To0 what degree do you trust the following information sources on pharmaceuticals?
(TOP-2, %)

9. 67
58
49
47
37
25
20
17
14
12
65
53
53
47
38
22
20
13
14
9
69
58
51
47
37
26
22
15
16
12
66
60
50
50
37
25
22
22
13
17
Clinic specialist
Specialist from a medical research institute
General practitioner
Pediatrician
Advice of relatives/friends who had the same
diseases
Members of state sanitary-epidemiological
services
Pharmacist
Specialized online forums
Physician and an onscreen
moderator/presenter of health programs
Pharmaceutical producers’ websites,
pharmaceutical websites
TOTAL < 30 000 30 001 - 45 000 45 000 +
9
TRUST TO INFORMATION SOURCES: INCOME LEVEL
How much do you trust the following information sources on pharmaceuticals?
(TOP-2, %)

10. 6
16
10
9
31
46
14
16
26
9
17
17
18
19
10
19
41
21
15
5
59
43
52
47
36
31
41
44
41
34
19
25
20
25
23
4
4
19
18
52
You’ve been spending money on medicines
You’ve been buying dietary supplements and/or
vitamins
You’ve been paying for medical services
You’ve been self-treating, without visiting HCPs
You’ve been taking preventive drugs
You’ve been vaccinating
You’ve been taking sick leave
You’ve been undergoing non-prescribed preventive
examinations
You’ve been purchasing next-generation/innovative
pharmaceuticals
You’ve been paying attention to natural components
in remedies
Refuse answering Less often The same frequency More often
10
CONSUMER PRACTICES
Recently,…

11. 6
8
3
4
6
7
7
6
5
17
17
16
19
16
14
17
16
15
59
57
61
57
60
61
53
57
66
19
17
20
20
18
18
22
21
14
Total sample
Males
Females
18-25 y.o.
26-35 y.o.
36-45 y.o.
Income of 30 000 RUR and less
Income of 30 001 - 45 000 RUR
Income of more than 45 000 RUR
Refuse answering Less often The same frequency More often
11
CONSUMER PRACTICES
Recently,…
…You’ve been spending money on medicines (%)
16
20
12
16
15
16
16
16
14
17
22
13
19
16
16
17
18
11
43
38
47
36
47
45
42
41
50
25
21
29
29
22
23
26
24
25
Total sample
Males
Females
18-25 y.o.
26-35 y.o.
36-45 y.o.
Income of 30 000 RUR and less
Income of 30 001 - 45 000 RUR
Income of more than 45 000 RUR
Refuse answering Less often The same frequency More often
…You’ve been buying dietary supplements and/or vitamins (%)

12. 10
12
9
11
10
10
12
12
11
18
21
16
20
19
15
17
21
11
52
52
52
49
51
56
51
47
61
20
16
23
20
21
19
19
20
18
Total sample
Males
Females
18-25 y.o.
26-35 y.o.
36-45 y.o.
Income of 30 000 RUR and less
Income of 30 001 - 45 000 RUR
Income of more than 45 000 RUR
Refuse answering Less often The same frequency More often
12
CONSUMER PRACTICES
Recently,…
…You’ve been paying for medical services (%)
9
12
6
9
7
10
8
11
9
19
18
20
18
18
21
19
18
21
47
47
48
44
50
49
44
46
49
25
23
26
29
25
21
29
25
21
Total sample
Males
Females
18-25 y.o.
26-35 y.o.
36-45 y.o.
Income of 30 000 RUR and less
Income of 30 001 - 45 000 RUR
Income of more than 45 000 RUR
Refuse answering Less often The same frequency More often
…You’ve been self-treating, without visiting HCPs (%)

13. 31
35
27
35
31
27
37
34
25
10
11
9
10
8
12
10
10
10
36
37
35
35
37
36
29
37
34
23
17
29
20
24
25
24
19
31
Total sample
Males
Females
18-25 y.o.
26-35 y.o.
36-45 y.o.
Income of 30 000 RUR and less
Income of 30 001 - 45 000 RUR
Income of more than 45 000 RUR
Refuse answering Less often The same frequency More often
13
CONSUMER PRACTICES
Recently,…
…You’ve been taking preventive drugs (%)
46
47
45
50
45
42
48
49
40
19
18
19
16
17
23
18
18
20
31
30
32
30
34
30
30
30
33
4
4
4
4
3
5
4
3
7
Total sample
Males
Females
18-25 y.o.
26-35 y.o.
36-45 y.o.
Income of 30 000 RUR and less
Income of 30 001 - 45 000 RUR
Income of more than 45 000 RUR
Refuse answering Less often The same frequency More often
…You’ve been vaccinating (%)

14. 14
16
11
13
13
15
13
13
15
41
40
42
41
40
43
39
42
44
41
41
41
40
44
40
43
43
38
4
3
5
7
4
3
5
2
3
Total sample
Males
Females
18-25 y.o.
26-35 y.o.
36-45 y.o.
Income of 30 000 RUR and less
Income of 30 001 - 45 000 RUR
Income of more than 45 000 RUR
Refuse answering Less often The same frequency More often
14
CONSUMER PRACTICES
Recently,…
…You’ve been taking sick leave(%)
16
20
13
16
17
16
22
18
11
21
22
20
24
18
20
21
21
22
44
43
45
45
46
42
37
46
42
19
15
22
16
18
22
21
14
24
Total sample
Males
Females
18-25 y.o.
26-35 y.o.
36-45 y.o.
Income of 30 000 RUR and less
Income of 30 001 - 45 000 RUR
Income of more than 45 000 RUR
Refuse answering Less often The same frequency More often
…You’ve been undergoing non-prescribed preventive examinations (%)

15. 26
30
22
27
25
25
24
28
21
15
16
13
18
14
12
19
16
11
41
42
41
40
40
43
40
41
46
18
12
24
14
20
20
17
15
22
Total sample
Males
Females
18-25 y.o.
26-35 y.o.
36-45 y.o.
Income of 30 000 RUR and less
Income of 30 001 - 45 000 RUR
Income of more than 45 000 RUR
Refuse answering Less often Without changes More often
15
CONSUMER PRACTICES
Recently,…
…You’ve been purchasing next-generation/innovative pharmaceuticals (%)
9
11
6
7
10
9
12
7
7
5
7
4
7
4
5
7
5
6
34
35
32
40
30
31
28
39
29
52
47
58
46
56
56
53
50
57
Total sample
Males
Females
18-25 y.o.
26-35 y.o.
36-45 y.o.
Income of 30 000 RUR and less
Income of 30 001 - 45 000 RUR
Income of more than 45 000 RUR
Refuse answering Less often The same frequency More often
…You’ve been paying attention to natural components in remedies (%)

16. 16
SOCIO-DEMOGRAPHIC STRUCTURE OF THE SAMPLE
GENDER
Males
49%
Females
51%
AGE
26-35
41%
18-25
25%36-45
35%
PER CAPITA
MONTHLY INCOME
Up to 30 000
18%NA
28%
30 001 - 45 000
33%
More than
45 000
21%