This document provides an agenda for a Graph Analytics presentation by Allianz. It will discuss how Allianz is using graph analytics to empower customer centricity and fraud detection. Specifically, it will cover how Allianz is creating golden customer profiles using graph analytics to integrate customer data from multiple sources and domains. This allows them to provide personalized customer care and recommendations. It will also discuss how graph analytics helps Allianz detect fraud rings and alerts by analyzing relationships between parties and objects involved in insurance claims. The presentation will provide examples of concrete outcomes from these applications of graph analytics.

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AGENDA
Empower your business with
Graph Analytics – Applied
customer centricity & fraud
detection
Neo4j GraphTour Amsterdam
04/02/2020

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Your presenters
2
Sudaman
Thoppan Mohanchandralal
Niels
Holtrop
Sofie
Vandaele

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Allianz Benelux Data Office
3
Allianz Group
Much more than just an insurer
Allianz BENELUX Allianz BENELUX - Data
Office
Allianz SE and its subsidiaries – the Allianz Group
offer property-casualty insurance, life/health
insurance and asset management products:
o Servicing over 86 million customers
in 70 countries
o Insuring the majority of the Global Fortune
500 companies
Allianz Benelux offers these insurances to private
individuals, small independents, SMEs and large
companies, amounting to more than 2 million
customers.
Allianz BENELUX Data Office is a team of 120
strong that provides centralized data &
analytics services to and with various
internal business stakeholders.
Sources: globe: http://greeklandscapes.com/maps/satellite/europe-greece.html ; Benelux image: https://www.theworldofmaps.com/digital-maps/satellite-maps/digital-satellite-map-benelux-37

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From silo to insights
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Connected
Integrated
Insights
Golden record
Golden profile
Graph analytics
The golden profile is a central master
profile containing not only important
master data features of a customer but
also from other master data domains –
both internal and external – incl.
transaction and interaction data.
A Golden Record is a single, well-defined
version of all the domain master data in
an organizational ecosystem.
2019
2018
2020
Source: Forrester: https://go.forrester.com/blogs/13-04-29-mdm_is_about_golden_profiles/ Source: Techtarget: https://whatis.techtarget.com/definition/golden-record
Graph analytics uncovers the essence of
real-world networks through their
connections. Businesses use these insights
to model processes and make valuable
predictions about how things such as
information or failures spread; the flow
and capacity to transport resources; and
influences on group dynamics and
resiliency.
Source: Neo4j: https://neo4j.com/graph-machine-learning-algorithms
• Custom Care Center
• Recommendation Engine
• Claims Fraud

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Customer golden profile delivers true customer centricity
Customer Care Center
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House
insurance
Car
insurance
Driver statistics
Fraud Analytics
V
Name : Gabriel Faubert
Birthdate : 28/03/1978
Location : Brussels (BE)
Policies : • Car insurance
• House insurance
Uses
Connecting the dots across multiple
data domains
360° search – fast and easy
Reduce call resolution time

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An insight on concrete outcomes
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Generate new insights using
machine learning and graph
algorithms
Extract unstructured relationships
Recommend relevant products to
customers
Graph Analytics delivers new insights
Recommendation Engine

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Graph Analytics delivers new insights
Claims Fraud
Quick overview of relations
between parties and objects
involved in a car claim
Includes search function to find
people involved in any role in a
claim
Easy extension with additional
information, including alerts from
different domains
Fraud rings
Fraud Alerts

9. Graph obstacles
9
From relational
to graph
Govern the
flexibility
Business case/ROI

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The keys to success
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Plan for scale
Think Big, Start Small,
Scale Fast
Invest in
stakeholder
engagement
Understand user
personas and design
for usability
Analyze first
Embed innovation in
business initiatives

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