2. 2
NEW
TRADITIONAL AUTHENTIC ELEGANT CLASSIC
GROHE GRANDERA
COMBINES CLASSICAL ICONS WITH MODERN DESIGN ELEMENTS
SINFONIA
KENSINGTON
COSMOPOLITAN
ATRIO
ALLURE
3. 3
NEW
GROHE GRANDERA
CONCEPT
GRANDERA from GROHE
The collection stands alone as a bold
aesthetic statement with a clear nostalgic
link to a decadent former period, which
brings with it; an aspiration for quality,
luxury and superior craftsmanship. The
desirability of this unique aesthetic is
evident in its global appeal and flexibility.
The collection sits confidently and
beautifully in contrasting interiors from
the Mandarin Oriental in Hong Kong, to
the Hamptons in New York.
GROHE GRANDERA. WELCOME HOME!
4. 4
NEW
Timeless
Long lasting design and value
Complete & coordinated
Comprehensive global range
Coordinated design with thermostats,
showers and accessories
Flexibility/Freedom of design
Perfect matching within the bandwith from
authentic up to contemporary style
Available in chrome, chrome-gold, brushed
nickel
• A TRUE INNOVATION FOR THE MASS PREMIUM SEGMENT
• GROHE NEEDS PARTNERS TO SHOW, TELL AND SELL THE CONCEPT
• BE PART OF IT – LET‘S PLAN THE LAUNCH TOGETHER FOR MAY 2013
GROHE GRANDERA
KEY CHARACTERISTICS
5. 5
NEW
GROHE GRANDERA – SELLING LINE
WELCOME HOME!
We seek elegance rather than luxury
And refinement rather than fashion
We embrace ingenious simplicity
And exude classic good taste in design
And pure beauty in movement and appearance
All centered on a product that’s ‘build to last’
Designed, crafted and made in Germany
For discerning people, everywhere.
GRANDERA:
AT HOME IN MORE THAN 75% OF WORLDS BEST HOTELS.
WELCOME HOME!
7. 7
NEW
GROHE GRANDERA
PRODUCT – FIRST IMPRESSIONS
timelessmodern classic
modern flair
luxury
refined elegance
simplicity
transcending styles
classical harmony
designed to last
elegant classic sophisticated
modern twist
feminine forms
masculine edges
square yet round
jewel like quality
nostalic link
9. 9
NEW
0
Seven degrees
Seven degrees angle,
inviting the user and guiding them
intuitively to the point of interaction.
GROHE GRANDERA
BRAND DNA – SIGNATURE ELEMENTS
10. 10
NEW
Elegant lines
flowing like
water.
Defined and very
precise edges.
Decorative elements have
been introduced resonating
quality through their
precision craftsmanship.
The pillowed surfaces
humanize and soften
the form and gently
reflects light.
GROHE GRANDERA
DESIGN ELEMENTS
11. 11
NEW
The flaring out base and mousseur area bring
a classic look, inspired by shapes one can find
in chess pieces, perfume bottles or lamps.
Defined and
precise edges.
Decorative elements have
been introduced resonating
quality through their
precision craftsmanship.
The pillowed surfaces humanize and
soften the form and gently reflects light.
GROHE GRANDERA
DESIGN ELEMENTS
12. 12
NEW
A consumer centric ceramic tray
serves as a platter for candles,
soaps and cosmetics enhancing the
bathing experience.
The hand-shower resides on
the side of the bath mixer for
improved comfort.
GROHE GRANDERA
DESIGN & FEATURE ELEMENTS
13. 13
NEW
Ceramic was carefully selected for
the accessories for its authenticity
and the ability to effortlessly match
bathroom furniture.
GROHE GRANDERA
COORDINATED DESIGN ACCESSORIES WITH CERAMICS
16. 16
NEW
GROHE GRANDERA
PRODUCT RANGE – SHOWERS
27974000
Head shower Ø210
26037000
Hand shower
27993000
Wall holder set
26038000
Shower rail set
27970000
Shower outlet
elbow
27969000
Hand shower holder
27978000
Ceiling arm
142mm
27982000
Ceiling arm
292mm
27986000
Shower arm
286mm
Reference
number
MRP 2013 in
INR
27974000 29940
27974IG0 40860
27986000 7080
27986IG0 9640
27978000 5190
27978IG0 7090
27982000 6240
27982IG0 8505
26037000 7590
26037IG0 10365
27993000 16200
27993IG0 22115
27970000 9960
27970IG0 11785
27969000 6540
27969IG0 8190
17. 17
NEW
GROHE GRANDERA
PRODUCT RANGE – ACCESSORIES
40626000
Holder with
tumbler
40628000
Holder with soap
dish
40627000
Holder with soap
dispenser
40661000
Lamp
40630000
Towel ring
40629000
Towel bar
40631000
Robe hook
40633000
Bath grip
40625000
Toilet paper holder
40632000
Toilet brush set
18651000
Tray for 23316000
& 23317000
Reference
number
MRP 2013 in
INR
40625000 13590
40625IG0 18525
40626000 12990
40626IG0 17705
40627000 16980
40627IG0 23155
40628000 15960
40628IG0 21800
40629000 17970
40629IG0 24510
40630000 10980
40630IG0 14995
40631000 8100
40631IG0 11060
40632000 29580
40632IG0 40355
18. 18
NEW
GROHE GRANDERA
FOCUS CONFIGURATION – BATHROOM (OPTION 1)
BASIN AREA SHOWER AREA
23310000
BATH AREA
27986000
DIVERTER AREA
35501000
13341000
BASIN AREA SHOWER AREA BATH AREA
DIVERTER AREA
27974000
19920000
23310IG0 27986IG0
35501000
13341IG0
27974IG0
19920IG0
GOLDVERSIONCHROMEVERSION
PACKAGE
PRICE
PACKAGE
PRICE
DP
MRP
58220/-
114740/-
DP
MRP
74360/-
154045/-
19. 19
NEW
GROHE GRANDERA
FOCUS CONFIGURATION – BATHROOM (OPTION 2)
BASIN AREA SHOWER AREA
23310000
27986000
DIVERTER AREA
35501000
BASIN AREA SHOWER AREA
DIVERTER AREA
27974000
19920000
23310IG0 27986IG0
35501000
27974IG0
19920IG0
GOLDVERSIONCHROMEVERSION
PACKAGE
PRICE
PACKAGE
PRICE
DP
MRP
62645/-
123590/-
DP
MRP
79265/-
164350/-
27933000
27970000
27933IG0
27970IG0
20. 20
NEW
GROHE GRANDERA
FOCUS CONFIGURATION – BATHROOM (OPTION 3)
BASIN AREA SHOWER AREA
23310000
BATH AREA
27986000
DIVERTER AREA
35500000
13341000
BASIN AREA SHOWER AREA BATH AREA
DIVERTER AREA
27974000
19948000
23310IG0 27986IG0
35500000
13341IG0
27974IG0
19948IG0
GOLDVERSIONCHROMEVERSION
PACKAGE
PRICE
PACKAGE
PRICE
DP
MRP
69485/-
133980/-
DP
MRP
86540/-
175505/-
21. 21
NEW
• Full choice of single-lever and two-handle basin mixers
fitting all kinds of ceramic types
• Full range of exposed and concealed bath / shower fittings
for renovation and new build
• Most complete SPA range within the competitive set
• Timeless design - perfect matching within the bandwith
from authentic up to contemporary style
• Fully matching thermostats, showers and accessories in
coordinated design
• Less water and energy consumption - GROHE EcoJoy,
Aquadimmer Plus and temperature limiter
• Easy and intuitive to use - clear markings for shower & bath
applications on thermostats
• Designed + Engineering GROHE Germany – Made-in-
Germany
GROHE GRANDERA
UNIQUE SELLING POINTS & CONDITIONS TO WIN
UNIQUE SELLING PROPOSITION
