Exhibition Design with Rhoda Oh NUS in collaboration with Shiseido Group This project brief was to design an Shiseido Groups exhibition space in the upcoming 2018 Tax Free World Association (TFWA) Duty Free and Travel Retail Asia Pacific Summit. Our concept, ‘Distilled Beauty’, showcases an interplay translucency, textures and elliptical forms, which establishes a sculptural and ethereal presence that echos Shiseido Groups reverence to nature and essential simplicity.

1. TFWA ASIA 2018
Maggie Seah A0141637H | Rhoda Oh A0131354R

2. Distilled Beauty
Sculptural, ethereal presence. A homage to nature.

3. Front View
Projection with soft morphing
textures and gradients of colour

4. Front View
Projection with soft morphing
textures and gradients of colour

5. Side View
Interplay between translucency
and opacity to creating depth

6. Back View
Interplay between translucency
and opacity to creating depth

7. Back View
Interplay between translucency
and opacity to creating depth

8. Distilled Beauty
Floor Plan & Zoning
3 Brand Axis
VIP Rooms
Informal Meeting BarReception
Brand Display Storage / AV Room MU BB

9. 3 Brand Axis
VIP Rooms
Informal Meeting BarReception
Brand Display Storage / AV Room MU BB
Distilled Beauty
Circulation

10. Entrance
Morphing visuals on the double
membrane greet the clients

11. Entrance
Client is guided into the space
through a curving passageway

12. 3 Axis Brands
Three generous strokes present
the three axis

13. 3 Axis Brands
Axis serves as an anchor for the
rest of the space, & visible from all
views

14. 4. Double Circ
Display Booth
Separation of display table from
wall centers attention on products

15. Display Booth
Close proximity of meeting space
to product display facilitates
conversation

16. Brand Visual Animation
Brand projections on the
Membrane visually frame the
products
Display Booth

17. Informal Meeting Area
Translucent walls taper toward
the MUBB

18. Informal Meeting Area
The space facilitates more casual
meetings and encourages a
perusal of the MUBB

19. Informal Meeting Area
A simultaneous sense of intimacy
and openness is present wherever
you are in the space

20. VIP Room
The VIP Room serves as a breath
of relaxation away from the bustle
of exhibition

21. Construction & Technical Aspects

22. Prefabricated modular scaffold
system; assembled on-site
Construction
Double Membrane Wall

23. Construction
Double Membrane Wall
Prefabricated modular scaffold
system; assembled on-site

24. Construction
Double Membrane Wall
Prefabricated modular scaffold
system; assembled on-site

25. PolyStretch fabric: Fire resistant,
stretches up to 5m in height
Construction
Double Membrane Wall

26. Plastic rod inserted through fabric
loop end
Construction
Double Membrane Wall

27. Construction
Double Membrane Wall
Plastic rod inserted through fabric
loop end

28. Construction
Double Membrane Wall
Brackets clamps rod and secures
fabric at equal height

29. Construction
Double Membrane Wall
Brackets clamps rod and secures
fabric at equal height

30. Fabric is hoisted, tension in fabric
is equal throughout
Construction
Double Membrane Wall

31. Construction
Double Membrane Wall
Fabric is hoisted, tension in fabric
is equal throughout

32. Tension fabric secured onto
internal scaffold via clips
Construction
Double Membrane Wall

33. Construction
Double Membrane Wall
Tension fabric secured onto
internal scaffold via clips

34. Construction
Double Membrane Wall
Exterior fabric assembled
accordingly

35. End totems provide additional
structural support
Construction
Double Membrane Wall

36. Push latch door on totem;
seamless access door
Construction
Double Membrane Wall

37. Red&White MoodJames Turrel Mood
Exterior Facade
Versatility

38. An efficient way to bring printed fabric to life
Exterior Facade
LED Screen with Printed Membrane
A
B
A B

39. Screen can be programmed to deliver a wide variety of moods, and can
change dynamically during the exhibition itself.
Exterior Facade
LED Screen with Printed Membrane
A
B
A B

40. A
B
A B
Screen can be programmed to deliver a wide variety of moods, and can
change dynamically during the exhibition itself.
Exterior Facade
LED Screen with Printed Membrane

41. A
B
A B
Projector is placed on the opaque partition walls
Brand visuals are projected on the inner translucent membranes
Brand Visuals
Projection
Brand Vis Vid

42. A
B
Brand Visuals
Projection
Image Blending is used to create the long visual

43. TV displays embedded into the display table
Brand Visuals
On Display Table (Option B)

44. Construction
Opaque Drywall
Modular curved walls are
prefabricated

45. Construction
Opaque Drywall
Modular curved walls are
prefabricated

46. Construction
Opaque Drywall
Modular curved walls are
prefabricated

47. Construction
Opaque Drywall
Modular curved walls are
prefabricated

48. Construction
Opaque Drywall
Modular curved walls are
prefabricated

49. Construction
Opaque Drywall
Modular curved walls are
prefabricated

50. Construction
Opaque Drywall
Modular curved walls are
prefabricated

51. Drywall sheets easily forms
curvature on internal structure
Construction
Opaque Drywall

52. Construction
Opaque Drywall
Drywall sheets easily forms
curvature on internal structure

53. Standard 40ft Shipping Container
Construction
Overall Exhibition

54. Construction
Overall Exhibition
Standard 40ft Shipping Container

55. Construction
Overall Exhibition
Standard 40ft Shipping Container

56. Construction
Overall Exhibition
Standard 40ft Shipping Container

57. Construction
Overall Exhibition
Standard 40ft Shipping Container

58. Construction
Overall Exhibition
Standard 40ft Shipping Container

59. Construction
Overall Exhibition
Standard 40ft Shipping Container

60. Variation 2
Floor Plan & Zoning
3 Brand Axis
VIP Rooms
Informal Meeting BarReception
Brand Display Storage / AV Room MU BB

61. 3 Axis Brands
Alternative location for 3 Axis
Brands

62. Meeting Area
Space is cleared for meetings

63. Display Booth
Products are placed on one
display table instead of two

65. Front Vid
Thank You