Grain development part two

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Current Situation and Trend of Whole Grain
Food Development Part Two
World whole grain food development, market development and
consumption
3.1 Product Development and Market Development of Whole Cereal
Food in the World

According to the US Cereal Board's information, the consumption of
whole grain food is in the stage of rapid development. New product
development of whole grain food has grown dramatically since 2000.
According to Mintel's new global product database, new products for
whole grains in the world increased by 15 times compared to 2000, and as
of March 31, 2008, there were about 2368 full-grain products entering the
market in 2007 , While in 2000 only 164 species, an increase of 1344%
(see Table 1, slightly). In recent years, the fastest growing demand for
whole grain food is the United States, which is largely due to the
successful action of the American Grain Board.
3.2 Status of Whole Cereal Food Consumption at Home and Abroad
At present, the whole grain food research promotion and
development of the earlier US, UK and Sweden issued the authority of
the whole grain health claims and recommended intake, such as the
American Dietary Guidelines explicitly recommend consumers to eat at
least 3 whole grains of food every day. In spite of this, the average daily
intake of whole grains in the United States is still less than one day, and it
is estimated that less than 10% of people in the United States currently
consume 3 whole grains per day.

According to the European HealthGrain (a project to promote the
development of whole grain products), 95% of British adults and 94% of
children do not reach 3 daily total cereal recommended intake. About
30% of British adults and 27% of children in the week of the
investigation period, do not consume any whole grain food.
At present, China in the whole grain research also began to pay
attention, but it is not enough. The consumption of large grains still
remain in the pursuit of fine white flour, rice, good taste and flavor.
Although a small number of enterprises in the research and development
to promote the germination of brown rice, whole wheat flour, stone
powder, etc., but in general China's whole grain food research and
development is lagging behind, the lack of healthy grain consumption
guide, the whole grain products on the market, sales, Specification for
cereal food.
Development prospects and trends of whole grain food
At present, the developed countries on the whole grain food keen interest
and interest of the rapid growth, largely due to the role of consumers on
the whole grain health concerns. Europe and the United States on the

whole grain nutrition and health, processing technology, publicity and
education, market and consumption and other areas of research very
seriously, to a certain extent, a whole grain movement is set off in Europe
and the United States.
In the whole grain nutrition and health, the current focus on the whole
cereal physiologically active substances and their bioavailability, the
mechanism of health care for chronic diseases, clinical intervention
research and so on. In the consumer and education research, the main
focus on the whole grain-related standards, regulations, the role of whole
grain health promotion and consumption barriers assessment, consumer
market changes and other aspects of research. In the field of cereal
science and technology, the main focus on the whole grain food flavor,
texture, color and other sensory characteristics of the improved research,
the development of the whole market-friendly whole grain food, whole
grain food and its physiological components of the production control
research The
According to the International Food Information Committee consumer's
attitude towards health food research results, consumers are most
concerned about the six health food or ingredients in the whole grain and
dietary fiber accounted for two, and 71% of Americans want to eat more

Whole grain. The United States and Europe have established cooperative
research platforms composed of academia, industry, government,
education department, farmers, health organizations and so on. Therefore,
it is foreseeable that whole grain food will be more widely concerned in
the world, its market will also be rapid development, which undoubtedly
on our diet and food consumption concept, until human health have a
profound impact.

Grain development part two

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