This document discusses Chris Graff's experience leading innovation and driving profitable growth through new products. It provides examples of innovations in consumer adhesives, fiber technology, and microelectronic fluid dispensing that generated patents, market leadership, revenue growth, and profit improvements. The examples illustrate how Graff's innovations were linked to consumer insights and critical performance needs, and how bringing new products to market through research, development, and lean execution benefited customers and businesses.

1. Innovation to Drive Profitable
Growth
Chris Graff
Marketing Executive
Chris Graff Leader/Innovator chrisgraff@comcast.net 781-454-6862

2. Chris Graff Leader/Innovator chrisgraff@comcast.net 781-454-6862
Leading Performance Culture

3. Chris Graff Leader/Innovator chrisgraff@comcast.net 781-454-6862
Fortune Brands: Innovation Linked Technology to Consumer Insight

4. Chris Graff Leader/Innovator chrisgraff@comcast.net 781-454-6862
Innovation in Consumer & Construction Adhesives
1st
to Market Products
Product Technology Consumer
Benefit
Waterproofing
Repair
Butyl Chemistry 100% watertight
bond/ seals
underwater
Stretch & Seal Silicone amalgamation Hold 40 PSI,
permanent seal
Stencil Tape Die Cutting Paper
Tapes
Wall covering,
crafting
Super Bond High Surface Energy
Adhesive
Longer Life, Strong
hold.
Flashing Tapes Butyl Chemistry Reduces labor,
100% water tight
bond 50 yrs.
Retailers: Wal-mart, The Home Depot, Lowe’s, Others
Business Impact:
$12MM in revenue yr 1 ($60MM SBU)
12% Accretive to Operative GM.
Flashing tapes are a $40MM Business 2012

5. Chris Graff Leader/Innovator chrisgraff@comcast.net 781-454-6862
Innovation in Fiber Technology & Design
Business Envirnment
•Manufacturing at capacity
•Price pressure from imports
•No innovation in category
•Losing or lost leadership position
Research
•Weight & strength CTQs
•Image high impact on brand selection
•Adoption slow in life safety applications
Development
•Research experimental fibers with Allied, DuPont,
Monsanto
•Experimental testing/development with Natick Labs
•Created Mirco rappel as beta for U.S. Army Special Forces
Business Impact
•6 Patents
• Asserted industry Leadership Position
• 25% EBIT Improvement, Premium mix drove revenue growth
•Award winning products gained significant press
Customers:
•REI, Eastern Mountain Sports, US Army, NYFD, NYPD,

6. Chris Graff Leader/Innovator chrisgraff@comcast.net 781-454-6862
Innovation Micro Electronic Fluid Dispensing Technology
Critical to Quality Questions
•Accuracy
•Repeatability
•Speed
Research
•Industry Segmentation
•Application Segmentation
•Manufacturing/Plastics Capabilities
•Electronics Components Selection
•End User ergonomics
Users
•Phillips, Samsung, LG, Sony, Boston Scientific
•Valio, Sumutomo, Henkel
Business Impact
•6 Patents
• Asserted industry Leadership Position
•Profit Improvement (10% Accretive)
•Sustained Competitive Advantage

7. Chris Graff Leader/Innovator chrisgraff@comcast.net 781-454-6862
Lean Process Drives Execution & Reduces Risk

8. Chris Graff Leader/Innovator chrisgraff@comcast.net 781-454-6862
Execution: Find Route Cause of Performance Variation

9. Chris Graff Leader/Innovator chrisgraff@comcast.net 781-454-6862
Execution: Starts with a Plan and Measurements

10. Chris Graff Leader/Innovator chrisgraff@comcast.net 781-454-6862
Execution: Starts with a Plan and Measurements