Tessy Plastics has been shaping plastic products since 1973 for industries like medical, consumer goods, and electronics. As a family-owned business, Tessy can flexibly engineer, manufacture, assemble and distribute customers' products efficiently. The document then profiles three plastic manufacturing companies - EVCO Plastics, GW Plastics, and Cope Plastics - and how they advertise their services through websites, social media, blogs, newsletters, and trade show attendance to engage customers.

1. “SHAPING INNOVATION AROUND THE WORLD”
Serving industries such as Medical, Consumer Products, Business Machines,
Electronics, Packaging, and more—Tessy Plastics has been shaping the world’s ideas
into a wide range of products since 1973. Whether it's a sophisticated medical
device or an everyday consumer item, Tessy has the innovative capacity to engineer,
manufacture, assemble and distribute your product in the leanest, most effective
way. As a family-owned and -operated, privately held company, Tessy Plastics is
structurally sound yet flexible enough to maneuver in today's increasingly
globalized business world.
HowOthers Are Selling Plastics Differently
EVCO Plastics
 Brand Summary:
Since their start in 1964, clients have grown EVCO Plastics into a globally recognized
custom injection molder. With many custom injection molders to choose from, EVCO
Plastics believed true success would come only from an approach and commitment
to thermoplastic molding that provided each customer unparalleled competitive
advantage in terms of improved quality, appeal, efficiencies and increased
profitability. EVCO Plastics' team of people, now over 900 worldwide, was
assembled and dedicated to partner with your team of people to work together
offering you the benefits of our engineering, expertise, technology and innovation in
plastic injection molding to help make your goals a reality.
 How they are advertising their products & services:
EVCO offers their services in a series of industries including Medical/Healthcare,
Packaging, Agriculture, Construction, Lawn & Garden, Power Sports, Trucking,
Industrial, Consumer Products, Appliances, and Water. They communicate and
advertise to their customers through social media accounts—mainly Facebook,
Twitter, and LinkedIn.
1.) Facebook:
a. 400 Likes
b. Post photos of activities they
participate within the
community and events they hold
outside the office. In doing so,
consumers see they are fun and
friendly.

2. c. Share “Plastic News” articles in which highlight the excellence and
awards honored by their company. This ensures to potential clients
that they are in good hands!
2.) Twitter
a. 237 Followers
b. Post photos and videos, documenting their use of fast and efficient
technology when manufacturing their plastics. This gives consumers
an inside look of how quick their products may be made and
purchased.
c. Include popular hash tags in their tweets from events and tradeshows
they attend in order to expose their content to a wider audience, and
help their business be found.
3.) LinkedIn
a. 1,200 Followers
b. Includes EVCO specialties, company size, and listings for whom they
are currently looking to hire.
c. Allows customers to connect with EVCO Plastics employees, so they
can become accustomed with whom they will be working with.
 Website Features:
EVCO Plastics website is extremely detailed. Any question a consumer may have
about their services can be answered within searching their site. Important features
to be noted on are their inclusion of the specific technologies used, their specific
expertise in custom plastic injection molding, and their efforts/focus to sustain
manufacturing energy reduction.
http://www.evcoplastics.com/
 What can be taken away from this company?:
EVCO Plastics has a strong presence on popular social media websites. This allows
them to connect with a wide range of audiences and show consumers the true ins
and outs of their company that might not be accessible on their website. It is also
resourceful for them to communicate and answer potential client’s questions in a
non-formal setting—especially within an industry that can get confusing. Lastly,
their focus and efforts in using technology that is cleaner for the environment not
only can attract a lot of attention but also is more cost efficient for the company.
GW Plastics
 Brand Summary:
GW Plastics is recognized as a world leader and innovator in precision injection
molding, tooling, and contract manufacturing serving market leading companies

3. across the globe. GW’s focus is on precision injection molding, tooling, and contract
manufacturing of precision thermoplastic and silicone components and assemblies
for the healthcare, automotive safety critical, consumer and industrial markets. GW
excels at close-tolerance mold building, molding, and contract manufacturing using
a matrix of competencies geared to innovative problem solving, Six Sigma quality
and speed-to-market.
 How they are advertising their products & services:
GW Plastics main markets are Healthcare, Automotive, and Consumer/Industrial.
GW Plastics also have accounts on Twitter and LinkedIn. Though what they add to
their advertising field is an issue of a GW Plastics blog and newsletter for clients to
subscribe to. Also GW Plastics is consistent in attending various tradeshows and
exhibitions throughout the country.
1.) Twitter
a. 116 Followers
b. Posts messages to followers about
what exhibits they will be attending and
what specific booth their company will
be set up, therefore they can easily be
found.
c. Share direct links to awards received,
online blog posts associated with their
company, and
2.) LinkedIn
a. 1,787 Followers
b. Shares a list of core, trademarked capabilities geared toward helping
customers become more competitive through innovative problem
solving and superior results.
c. Consistently updates their page with articles their company is
featured in along with status updates about where they will be next
and thanking those who have worked with the GW Plastics.
3.) Blogging, Newsletter, & Exhibitions
a. Issue biweekly blog posts that vary in subject matter. The latest posts
discuss, the 2015 MD&M East Exposition in NYC, Liquid Silicone Rubber
In-House Tooling, and GW Plastics Tucson Breaks Sales Record.
b. Feature a monthly newsletter that includes press releases and
current news/events that are happening within the company, to allow
clients to stay connected and informed.
c. GW Plastics travel to tradeshows all over the world. Their most recent
tradeshow was the MD&M East Exposition in NYC—one of the largest
in the world. Next they will be traveling to China.
 Website Features:
GW Plastics has a developed website in which visitors can easily access the product
development, precision tooling, scientific molding, contract manufacturing, and

4. global reach. Most of the necessary information is easily accessible for the average
person upon first visit. Important features include the profile and LinkedIn accounts
of GW Plastics employers, specific articles on each market they serve, and their
consistent up to date blog posts.
http://www.gwplastics.com/
 What can be taken away from this company?:
What was most interesting to me was how up to date this huge organization is with
their blogging and attendance at exhibitions all over the world. Business to business,
this allows for others to see how interactive GW Plastics is with their clients. They
constantly encourage new businesses to come out and meet with them, which
creates a personal relationship rather than one done completely online. I believe the
use of a company blog and attending different tradeshows are a reliable resource to
receive a wide range of cliental.
Cope Plastics, Inc.
Brand Summary:
Cope Plastics is the premier distributor and fabricator of plastic sheet, rod and tube
across the Midwest delivering solutions to our valued customers since 1946.
Whether you need engineering plastics, graphics materials, acrylics, polycarbonates,
custom fabrication, design assistance or a multitude of other plastic materials and
services Cope Plastics is ready to offer you solutions. Cope Plastics is proud to offer
the highest level of custom fabrication and application solution services in the
country. Their dedicated fabrication facilities and our industry leading machinists
provide quality parts that will help your solutions become more efficient, more cost
effective and more flexible.
 How they are advertising their products & services:
Cope Plastics uses a series of social media websites, just as those before but include
Google Plus and YouTube into the mix of Facebook, Twitter, and LinkedIn. They are
also communicate with audiences, recent news and events they will/have
participated in such as an Earth Day Fair and award ceremonies. Most uniquely,
Cope Plastics advertises inventory specials and online flyers.
1.) YouTube
a. 3 Subscribers, 456 Average Views
b. A collection of videos that document Cope Plastics specific
technologies such as GX Laser, Cope Plastics Year in Review, Cope
Plastics Veterans Day Video, and so on.
2.) Google Plus

5. a. 42 Followers, 6,396 Views
b. A one-stop site for potential or
current clients to view Cope Plastics
videos, Inventory Sales, and
fundraisers.
c. Shares links to promotions in
different listings such as Forbes
Magazines.
3.) Inventory Sales
a. At times, Cope Plastics makes an excess amount of a given product.
They then offer a sale with no minimum orders at a reduced price
instead of just throwing the plastics away.
b. Offer a quick online option, in which clients and businesses can
quickly purchase the product on one request form. Also promise the
shipment will arrive in 3-5 business days. No hassle involved!
 Website Features:
Of all the websites and company’s I’ve researched, Cope Plastics was my favorite.
Their website is innovative, clear-cut, and give their viewers a true look into who
they are as a company. Their website features a number of different videos,
prototypes of their products to ensure they will perform in business production, and
an online shop where you can shop by brand, type, materials, etc
https://www.copeplastics.com
 What can be taken away from this company?:
Cope Plastics accounts on YouTube, Google Plus, and their own home videos are
excellent for advertising their brand. It allows for a business to truly understand
what they will be receiving and how it is manufactured. Not only do they document
videos of how they create their products, but also they include those that show
events they’ve attended within the community and getting to know the staff. It is a
great way to feel comfortable and connected with a company, even if it is not in
person.
Final Analysis
The manufacturing or engineering of plastics can be confusing and overwhelming
seeing as there is so much to know. I think it is most important to have an
informative yet interesting website. Get creative. Add videos of how you build these
materials, write a blog every so often about what is going on within your company,
and create social media accounts to reach a wide range of audiences. In doing so it
will allow for clients and businesses to get to know Tessy Plastics on a deeper level,
thus ensuring their trust in you.