The advert will begin with the narrator asking rhetorical questions about school that he then proceeds to answer, providing clarity to parents about moving to year 7. The narrator will inform the audience about an upcoming open evening in September and portray the school as friendly and welcoming, ending by saying "see you there" to create a personal connection. Key scenes include introducing questions, answering them, describing the school, and ending with a farewell. The target audience is parents of children looking for a secondary school.