The document discusses opportunities and challenges for the rent-to-own (RTO) industry based on focus group research. Key findings include: (1) those without RTO experience see it as a last resort, while education on benefits shifts attitudes positively; (2) advertising communicates awareness but not specific benefits; and (3) referrals and the internet are influential information sources. The RTO industry faces mounting competition and should target consumer segments like Hispanics and community college students through culturally relevant messages on campuses and in Spanish media. The end goal is overcoming the negative stigma around RTO by communicating it as a flexible option that establishes credit without debt when life presents financial challenges.
This document discusses how loyalty marketers can successfully engage Generation Y consumers. It provides facts about Gen Y, noting they are the most ethnically diverse generation and are totally immersed in technology. It discusses their communication preferences, with high use of instant messaging, social networks, and texting. Gen Y has purchasing influences from friends and is not swayed as much by advertising. The document argues loyalty marketers must adapt to cultural changes and understand Gen Y's social media participation and banking preferences to effectively engage this emerging consumer segment. It provides examples of companies successfully targeting Gen Y and concludes that meeting them where they are, minimizing fine print, and fulfilling data promises can help loyalty marketers match up with this new breed of consumer.
Discussion around how to improve the way you engage with your customers to increase wallet share and reduce churn. The twist is to take advantage of the window of opportunity that 2 seconds when the customer is on your website, on a call, chatting with a teller.
The document discusses using social media and customer relationship management (CRM) strategies to better engage health plan members in the post-healthcare reform environment. It provides examples of how listening to members' conversations on social media can provide insights into their needs and experiences. Health plans that adopt a social CRM approach may be able to improve customer intimacy, gain marketing insights, and better manage customer service issues.
This document discusses how real estate professionals can stay relevant in the new "Social Era." It covers four key topics:
1. The Social Era values connections over institutions and collaboration over control. Talent inclusion and social purpose are important.
2. Different generational preferences are changing consumer needs and expectations. Recognizing these differences is crucial.
3. Market forces like consolidation and specialization mean real estate no longer functions the same. Adaptation is necessary.
4. Factors like content, curation, convergence, and disruptive business models are shaping the future. Embracing change through innovation is important to survive.
The role of the media towards building a critical mass of young entrepreneursMy Beautiful Africa
How the Media can shape our Brands in our Entrepreneurial Journey. This is to take into consideration, the need to adopt media early in business to enable us have an edge over competition
This document discusses how colleges can weather the "perfect storm" of challenges facing higher education admissions. It notes demographic shifts with fewer 18-year-olds and more financially and academically diverse students. The economy adds pressures as students and families carefully consider costs. Traditional recruitment methods need updating for students who begin their search earlier online. Colleges must embrace authenticity by being true to their identity and focusing on the campus visit experience, which prospects trust most. Authentic engagement of students and parents through two-way conversations can help colleges thrive during this challenging period.
This document discusses how loyalty marketers can successfully engage Generation Y consumers. It provides facts about Gen Y, noting they are the most ethnically diverse generation and are totally immersed in technology. It discusses their communication preferences, with high use of instant messaging, social networks, and texting. Gen Y has purchasing influences from friends and is not swayed as much by advertising. The document argues loyalty marketers must adapt to cultural changes and understand Gen Y's social media participation and banking preferences to effectively engage this emerging consumer segment. It provides examples of companies successfully targeting Gen Y and concludes that meeting them where they are, minimizing fine print, and fulfilling data promises can help loyalty marketers match up with this new breed of consumer.
Discussion around how to improve the way you engage with your customers to increase wallet share and reduce churn. The twist is to take advantage of the window of opportunity that 2 seconds when the customer is on your website, on a call, chatting with a teller.
The document discusses using social media and customer relationship management (CRM) strategies to better engage health plan members in the post-healthcare reform environment. It provides examples of how listening to members' conversations on social media can provide insights into their needs and experiences. Health plans that adopt a social CRM approach may be able to improve customer intimacy, gain marketing insights, and better manage customer service issues.
This document discusses how real estate professionals can stay relevant in the new "Social Era." It covers four key topics:
1. The Social Era values connections over institutions and collaboration over control. Talent inclusion and social purpose are important.
2. Different generational preferences are changing consumer needs and expectations. Recognizing these differences is crucial.
3. Market forces like consolidation and specialization mean real estate no longer functions the same. Adaptation is necessary.
4. Factors like content, curation, convergence, and disruptive business models are shaping the future. Embracing change through innovation is important to survive.
The role of the media towards building a critical mass of young entrepreneursMy Beautiful Africa
How the Media can shape our Brands in our Entrepreneurial Journey. This is to take into consideration, the need to adopt media early in business to enable us have an edge over competition
This document discusses how colleges can weather the "perfect storm" of challenges facing higher education admissions. It notes demographic shifts with fewer 18-year-olds and more financially and academically diverse students. The economy adds pressures as students and families carefully consider costs. Traditional recruitment methods need updating for students who begin their search earlier online. Colleges must embrace authenticity by being true to their identity and focusing on the campus visit experience, which prospects trust most. Authentic engagement of students and parents through two-way conversations can help colleges thrive during this challenging period.
This document discusses millennial shoppers and their shopping behaviors. It finds that millennial shoppers have a more negative sentiment about their finances than older age groups. Their shopping patterns have also changed, with some doing more at-home activities like cooking and beauty treatments to save money. The drug channel earns a larger than average share of millennial spending. The document concludes that companies need a strong value proposition reflecting millennial needs in order to attract their business.
This document provides an overview of crowdfunding options in Idaho presented by Wendy Gerwick Couture, an associate professor of law at the University of Idaho. There are five crowdfunding options discussed: 1) non-equity crowdfunding where funds are raised in return for rewards or products; 2) equity crowdfunding under the JOBS Act where funds are raised in return for equity, though this option requires SEC rulemaking; 3) equity crowdfunding under Rule 506(c); 4) intrastate equity crowdfunding; and 5) intrastate SCOR offerings. Potential benefits and major considerations of these options are outlined.
This document discusses preparing for challenges in college admissions due to changing student demographics and economic conditions. It notes declining numbers of traditional college-aged students and increasing financial pressures on families. To weather these changes, the document recommends overthrowing outdated recruitment practices, embracing authenticity in marketing, and ensuring the student experience itself promotes the institution.
This document provides a summary of the David Report issue from April 2008. It discusses various topics related to consumption, including questioning the current consumption hysteria, the relationship between producers and consumers, conscious consumption, psychological drivers of consumption, and interviews on sustainable fashion. The report examines consumption from different perspectives and aims to highlight it as a complex issue without simple answers, rather than portraying it as entirely positive or negative.
The Millennial Consumer (Boston Consulting Group) - AB12Inspiring Benefits
En este estudio, Boston Consulting Group pretende desmontar mitos sobre la generación conocida como millenials, habitualmente calificada de "vaga" y "poco comprometida" y realizar un acercamiento que ayude a conocer más a este grupo como consumidores. (En inglés)
The millennial impact report 2012 (Achieve and Johnson, Grossnickle and Assoc...Inspiring Benefits
Achieve and Johnson, Grossnickle and Associates basa este estudio en los resultados obtenidos de encuestas online a jóvenes de 20 a 35 años, focus group y otra serie de encuestas online a profesionales que hayan dirigido estrategias de proyectos sin ánimo de lucro a este grupo de edad.
Бюро стратегических коммуникаций Perfect Raiseperfectraise
Perfect Raise представляет полный комплекс PR-услуг: от составления эффективной коммуникационной стратегии до разработки новых идей, концепций и новых подходов для вашего бизнеса; от создания «вирусных» роликов до политического консалтинга.
Сферы деятельности агентства:
Абонентское обслуживание - PR-услуги по системе all inclusive
Кризисное управление
Online PR
Политический PR
Личностный PR - имидж и позиционирование
PR в шоу-бизнесе
Корпоративный PR
Event-маркетинг
Вирусный маркетинг
Дизайн-бюро - визуально-графическая концепция от профессиональных дизайнеров
Рекламная фотосъемка
PR в энергетике
Perfect Raise предлагает разные форматы абонентского PR-обслуживания. Какую степень интенсивности изберете для себя Вы, зависит от нескольких факторов: желаемой скорости продвижения, бюджета, соблюдения информационной диеты, потенциала конкурентной среды.
Возможности компании:
Построение PR-стратегии
Составление базы СМИ
Разработка пресс-материалов компании
Мониторинг конкурентов
Генерация информационных поводов
Размещение информационных материалов в СМИ
Специальные PR-акции и креативные разработки
Консалтинг по вопросам участия первых лиц компании в мероприятиях и сопровождение на этих мероприятиях
Присутствие на федеральном ТВ и радио
Поддержка в социальных сетях
Дизайнерские услуги
Ко-брендинговые акции
Советы по маркетингу
Экспертиза внутренних коммуникаций
Элементы GR
Среди клиентов: New Life Group, Промсвязьнедвижимость, Неолант, ЭнергоЭксперт, "МРСК Центра и Приволжья", Regatta, Новинтех, IT Capital, PRIDE photo и другие.
The document summarizes the services provided by The Duffy Group, a recruiting firm. They offer a disciplined recruitment process with 5 stages: strategy development, recruitment research, position promotion, candidate evaluation, and presentation/report. Their approach aims to find qualified candidates faster than traditional methods. The Duffy Group has experience recruiting for a variety of industries and focuses on critical positions like C-suite roles. Prior clients commend their efficient process and assistance qualifying candidates. They claim a 95% return customer rate and cost 15-17% of salary on average, lower than typical recruiting fees.
El documento proporciona una plantilla para que un estudiante complete información sobre la nomina, cargos, sueldos, mercaderías y sucursales de una empresa llamada "x" para que esta empresa pueda conocer sus detalles operativos. La plantilla incluye secciones para llenar esta información requerida así como funciones y operaciones relacionadas con facturas de mercadería.
This document outlines four things that need to change to live a simple life: out with hypocrisy, down with performance, up with tolerance, and on with commitment. It suggests living freely without people's expectations. The document provides guidance on simplifying one's life through being genuine, ignoring performance pressures, accepting others, and making strong commitments.
The document describes the major functions and components of the muscular system. It discusses the structure and function of skeletal muscle tissue, including the sliding filament theory of muscle contraction. It also outlines several types of muscular disorders, like Duchenne's muscular dystrophy.
La página de YouTube presenta resultados de búsqueda para la frase "los malaventurados no lloran". La película Los Malaventurados no Lloran trata sobre un grupo de jóvenes en México y explora temas como la pobreza, la delincuencia y la corrupción política. El documento proporciona un enlace a los resultados de búsqueda de YouTube para obtener más información sobre la película.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document provides an overview of the digestive system, including its main functions and components. It describes the six major digestive processes, lists the organs that make up the gastrointestinal tract and accessory organs, and explains the functional anatomy and digestive processes of the mouth, esophagus, stomach, small intestine, large intestine, liver, gallbladder and pancreas. Key points covered include mechanical and chemical digestion, roles of enzymes and acids, nutrient absorption in the small intestine, and defecation in the large intestine.
Praktikum lapang IDENTIFIKASI BEBERAPA HEWAN DALAM KELOMPOK MAMALIA, AMPHIBI...Ahmad Udin
Jatim Park 2 merupakan tempat rekreasi dan juga dapat digunakan untuk pendidikan yang terdapat di Kota Batu, Jawa Timur. Obyek wisata ini berada sekitar 20 km barat Kota Malang yang secara Geografi terletak pada Latitude 7053'21.8 S Longitude 112031'41.1" E. Selain itu Jatim park 2 ini terdapat wahana seperti museum satwa, yaitu museum yang berisikan hewan – hewan yang telah diawetkan. Hewan – hewan ini diambil dari seluruh penjuru dunia. Selain itu juga terdapat taman Sacret Zoo. Seperti kebun binatang disini terdapat pula hewan – hewan dari penjuru dunia yang mewakili dari setiap taksa. Hewan – hewan yang terdapat di Sacret zoo adalah hewan – hewan yang masih hidup.
Jatim Park 2 memiliki tingkat edukasi tinggi dan kelengkapan satwa, dengan keadaan demikian maka praktikum lapang mata kuliah Taksonomi hewan ini dilakuakan di Jatim Park 2. Selain itu proses pengamatan dan identifikasi lebih mudah bila dilakukan di Jatim Park 2, karena hewan – hewann ya sudah tetap berada di tempatnya. Lain halnya bila dilakukan di hutan, maka akan mengalami kesulitan dalam pengambilan datanya.
Maka dari itu dibuatlah laporan hasil praktikum lapang mata kuliah taksonomi hewan ini. Semoga dengan dibuatnya laporan ini dapat membawa manfaat baik untuk penulis sendiri maupun pembaca serta pihak – pihak yang terkait.
CORSO DI WEB MARKETING INTENSIVO rivolto a chiunque intenda accostarsi o approfondire le principali tematiche del settore. L’obiettivo è pragmatico: chi esce dal corso sarà in grado, anche col supporto di dispense fornite, di gestire la parte di web marketing di una piccola azienda o interfacciarsi con un’agenzia per offrire servizi ad imprese medio-grandi.
PROGRAMMA IN SINTESI
Dopo una breve introduzione ai concetti chiave del Web Marketing, ci concentreremo sul SEO (l’ottimizzazione per i motori di ricerca): concetti di base, strategie vincenti, errori comuni e soprattutto pratica. In seguito, partendo dal Social SEO (l’evoluzione social della ricerca) analizzeremo i concetti di comunicazione web e pubbliche relazioni online (PR 2.0), che sono i fondamenti del web 2.0; passeremo poi ad illustrare, con esempi pratici, come applicare con successo le strategie apprese al proprio Blog e ai principali Social Network (Facebook, Twitter, Linkedin, Youtube, Google+, Foursquare, Pinterest, etc.).
VENERDI’ 6 LUGLIO – SERA 18-22
SABATO 7 LUGLIO - FULL TIME 9-19 (con 1 ora di pausa pranzo)
PROGRAMMA COMPLETO, INFO, COSTI E MODALITA' DI ISCRIZIONE:
http://www.studiosamo.it/blog/corsi/corso-web-marketing-bologna/
This document discusses millennial shoppers and their shopping behaviors. It finds that millennial shoppers have a more negative sentiment about their finances than older age groups. Their shopping patterns have also changed, with some doing more at-home activities like cooking and beauty treatments to save money. The drug channel earns a larger than average share of millennial spending. The document concludes that companies need a strong value proposition reflecting millennial needs in order to attract their business.
This document provides an overview of crowdfunding options in Idaho presented by Wendy Gerwick Couture, an associate professor of law at the University of Idaho. There are five crowdfunding options discussed: 1) non-equity crowdfunding where funds are raised in return for rewards or products; 2) equity crowdfunding under the JOBS Act where funds are raised in return for equity, though this option requires SEC rulemaking; 3) equity crowdfunding under Rule 506(c); 4) intrastate equity crowdfunding; and 5) intrastate SCOR offerings. Potential benefits and major considerations of these options are outlined.
This document discusses preparing for challenges in college admissions due to changing student demographics and economic conditions. It notes declining numbers of traditional college-aged students and increasing financial pressures on families. To weather these changes, the document recommends overthrowing outdated recruitment practices, embracing authenticity in marketing, and ensuring the student experience itself promotes the institution.
This document provides a summary of the David Report issue from April 2008. It discusses various topics related to consumption, including questioning the current consumption hysteria, the relationship between producers and consumers, conscious consumption, psychological drivers of consumption, and interviews on sustainable fashion. The report examines consumption from different perspectives and aims to highlight it as a complex issue without simple answers, rather than portraying it as entirely positive or negative.
The Millennial Consumer (Boston Consulting Group) - AB12Inspiring Benefits
En este estudio, Boston Consulting Group pretende desmontar mitos sobre la generación conocida como millenials, habitualmente calificada de "vaga" y "poco comprometida" y realizar un acercamiento que ayude a conocer más a este grupo como consumidores. (En inglés)
The millennial impact report 2012 (Achieve and Johnson, Grossnickle and Assoc...Inspiring Benefits
Achieve and Johnson, Grossnickle and Associates basa este estudio en los resultados obtenidos de encuestas online a jóvenes de 20 a 35 años, focus group y otra serie de encuestas online a profesionales que hayan dirigido estrategias de proyectos sin ánimo de lucro a este grupo de edad.
Бюро стратегических коммуникаций Perfect Raiseperfectraise
Perfect Raise представляет полный комплекс PR-услуг: от составления эффективной коммуникационной стратегии до разработки новых идей, концепций и новых подходов для вашего бизнеса; от создания «вирусных» роликов до политического консалтинга.
Сферы деятельности агентства:
Абонентское обслуживание - PR-услуги по системе all inclusive
Кризисное управление
Online PR
Политический PR
Личностный PR - имидж и позиционирование
PR в шоу-бизнесе
Корпоративный PR
Event-маркетинг
Вирусный маркетинг
Дизайн-бюро - визуально-графическая концепция от профессиональных дизайнеров
Рекламная фотосъемка
PR в энергетике
Perfect Raise предлагает разные форматы абонентского PR-обслуживания. Какую степень интенсивности изберете для себя Вы, зависит от нескольких факторов: желаемой скорости продвижения, бюджета, соблюдения информационной диеты, потенциала конкурентной среды.
Возможности компании:
Построение PR-стратегии
Составление базы СМИ
Разработка пресс-материалов компании
Мониторинг конкурентов
Генерация информационных поводов
Размещение информационных материалов в СМИ
Специальные PR-акции и креативные разработки
Консалтинг по вопросам участия первых лиц компании в мероприятиях и сопровождение на этих мероприятиях
Присутствие на федеральном ТВ и радио
Поддержка в социальных сетях
Дизайнерские услуги
Ко-брендинговые акции
Советы по маркетингу
Экспертиза внутренних коммуникаций
Элементы GR
Среди клиентов: New Life Group, Промсвязьнедвижимость, Неолант, ЭнергоЭксперт, "МРСК Центра и Приволжья", Regatta, Новинтех, IT Capital, PRIDE photo и другие.
The document summarizes the services provided by The Duffy Group, a recruiting firm. They offer a disciplined recruitment process with 5 stages: strategy development, recruitment research, position promotion, candidate evaluation, and presentation/report. Their approach aims to find qualified candidates faster than traditional methods. The Duffy Group has experience recruiting for a variety of industries and focuses on critical positions like C-suite roles. Prior clients commend their efficient process and assistance qualifying candidates. They claim a 95% return customer rate and cost 15-17% of salary on average, lower than typical recruiting fees.
El documento proporciona una plantilla para que un estudiante complete información sobre la nomina, cargos, sueldos, mercaderías y sucursales de una empresa llamada "x" para que esta empresa pueda conocer sus detalles operativos. La plantilla incluye secciones para llenar esta información requerida así como funciones y operaciones relacionadas con facturas de mercadería.
This document outlines four things that need to change to live a simple life: out with hypocrisy, down with performance, up with tolerance, and on with commitment. It suggests living freely without people's expectations. The document provides guidance on simplifying one's life through being genuine, ignoring performance pressures, accepting others, and making strong commitments.
The document describes the major functions and components of the muscular system. It discusses the structure and function of skeletal muscle tissue, including the sliding filament theory of muscle contraction. It also outlines several types of muscular disorders, like Duchenne's muscular dystrophy.
La página de YouTube presenta resultados de búsqueda para la frase "los malaventurados no lloran". La película Los Malaventurados no Lloran trata sobre un grupo de jóvenes en México y explora temas como la pobreza, la delincuencia y la corrupción política. El documento proporciona un enlace a los resultados de búsqueda de YouTube para obtener más información sobre la película.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document provides an overview of the digestive system, including its main functions and components. It describes the six major digestive processes, lists the organs that make up the gastrointestinal tract and accessory organs, and explains the functional anatomy and digestive processes of the mouth, esophagus, stomach, small intestine, large intestine, liver, gallbladder and pancreas. Key points covered include mechanical and chemical digestion, roles of enzymes and acids, nutrient absorption in the small intestine, and defecation in the large intestine.
Praktikum lapang IDENTIFIKASI BEBERAPA HEWAN DALAM KELOMPOK MAMALIA, AMPHIBI...Ahmad Udin
Jatim Park 2 merupakan tempat rekreasi dan juga dapat digunakan untuk pendidikan yang terdapat di Kota Batu, Jawa Timur. Obyek wisata ini berada sekitar 20 km barat Kota Malang yang secara Geografi terletak pada Latitude 7053'21.8 S Longitude 112031'41.1" E. Selain itu Jatim park 2 ini terdapat wahana seperti museum satwa, yaitu museum yang berisikan hewan – hewan yang telah diawetkan. Hewan – hewan ini diambil dari seluruh penjuru dunia. Selain itu juga terdapat taman Sacret Zoo. Seperti kebun binatang disini terdapat pula hewan – hewan dari penjuru dunia yang mewakili dari setiap taksa. Hewan – hewan yang terdapat di Sacret zoo adalah hewan – hewan yang masih hidup.
Jatim Park 2 memiliki tingkat edukasi tinggi dan kelengkapan satwa, dengan keadaan demikian maka praktikum lapang mata kuliah Taksonomi hewan ini dilakuakan di Jatim Park 2. Selain itu proses pengamatan dan identifikasi lebih mudah bila dilakukan di Jatim Park 2, karena hewan – hewann ya sudah tetap berada di tempatnya. Lain halnya bila dilakukan di hutan, maka akan mengalami kesulitan dalam pengambilan datanya.
Maka dari itu dibuatlah laporan hasil praktikum lapang mata kuliah taksonomi hewan ini. Semoga dengan dibuatnya laporan ini dapat membawa manfaat baik untuk penulis sendiri maupun pembaca serta pihak – pihak yang terkait.
CORSO DI WEB MARKETING INTENSIVO rivolto a chiunque intenda accostarsi o approfondire le principali tematiche del settore. L’obiettivo è pragmatico: chi esce dal corso sarà in grado, anche col supporto di dispense fornite, di gestire la parte di web marketing di una piccola azienda o interfacciarsi con un’agenzia per offrire servizi ad imprese medio-grandi.
PROGRAMMA IN SINTESI
Dopo una breve introduzione ai concetti chiave del Web Marketing, ci concentreremo sul SEO (l’ottimizzazione per i motori di ricerca): concetti di base, strategie vincenti, errori comuni e soprattutto pratica. In seguito, partendo dal Social SEO (l’evoluzione social della ricerca) analizzeremo i concetti di comunicazione web e pubbliche relazioni online (PR 2.0), che sono i fondamenti del web 2.0; passeremo poi ad illustrare, con esempi pratici, come applicare con successo le strategie apprese al proprio Blog e ai principali Social Network (Facebook, Twitter, Linkedin, Youtube, Google+, Foursquare, Pinterest, etc.).
VENERDI’ 6 LUGLIO – SERA 18-22
SABATO 7 LUGLIO - FULL TIME 9-19 (con 1 ora di pausa pranzo)
PROGRAMMA COMPLETO, INFO, COSTI E MODALITA' DI ISCRIZIONE:
http://www.studiosamo.it/blog/corsi/corso-web-marketing-bologna/
Introduzione al web marketing: i concetti base, le analogie e differenze col marketing tradizionale, come pianificare una strategia di web marketing, quali sono le fasi strategiche e le attività operative.
Questa introduzione è stata tratta dal corso di web marketing che si è tenuto a Bologna dal 7 all'11 e dal 14 al 18 maggio 2012, organizzato da Studio Samo (www.studiosamo.it).
A global study into 16 to 25 year olds and everyday banking looking at how banks can stay relevant for young people in the face of disruption in the financial services industry.
Digital/Social Media For Your UHNW/HNW Advisory Practice - CFA Institute Weal...April Rudin
Why it's risky for UHNW/HNW Advisory firms NOT to have a digital/social strategy? Some of the topics addressed include: Why is digital/social media such a big deal, and why is it considered risky not to have a digital/social media strategy? Where and how should a busy charterholder leverage resources in an effective social/digital marketing plan? What are best practices for using LinkedIn, Twitter, Facebook, and blogs to create visibility among prospective clients and create community among clients?
1) The document summarizes a seminar on seeing things from the consumer's perspective. It discusses how consumers have become more informed, active, and connected.
2) A key insight is that consumers define brands through their perceptions, experiences, beliefs, and feelings. Researching consumer needs alone is not enough; one must understand unconscious motivations as well.
3) The document uses the Dove "Real Beauty" campaign as an example of developing an effective campaign based on consumer insight. The insight was that most women do not consider themselves beautiful, and the brand message was that real beauty comes from within.
CFA Institute Wealth Management Conference 2013April Rudin
Here are my slides from my recent presentation on Digital Strategies In The HNW Financial Advisory Practice. Here is a link to my live presentation: http://new.livestream.com/livecfa/Rudin
This document provides an overview of consumer trends and industry developments based on insights from various research studies. Some key points:
- Consumer spending remains cautious as unemployment rises and incomes remain low. Frugality, value shopping, and curbing spending are ongoing trends.
- Online shopping and social media usage have increased, with consumers researching purchases more online. Mobile apps are also changing consumer experiences.
- In retailing, internationalization and online shopping are growing trends, while traditional retailers focus on competitive prices, selection, and service.
- Low-cost airlines have expanded rapidly, while traditional carriers cut costs. Retail banking has consolidated following the financial crisis amid low consumer trust in the industry. New ent
This document provides an overview of consumer trends and industry developments based on insights from various research studies. Some key points:
- Consumer behavior has shifted towards frugality, social nesting, ethics-conscious spending, and increased digital/online engagement. 64% of UK consumers are buying more online.
- The airline industry has seen growth of low-cost carriers at the expense of traditional airlines. Low-cost carriers have a 30% share in the US market.
- Retail banking has consolidated following the financial crisis. Lack of trust in the industry remains a challenge, with 71% of UK consumers saying they do not trust financial services. New entrants are seeking to gain market share.
Resonate's Chief Revenue Officer, Jason Schneider, and Michael Horn, Chief Data Officer from Huge presented at Adweek's Brandweek Challenger Brand event on Wednesday, February 6th. If you missed it, check out the slides to learn about the 3 Keys to Thriving in a Challenger Market. They discussed data-driven stories of building brand love with deep consumer insights, featuring the Zelle success story.
Financial Services: Insight and TrendsNadya Powell
What do customers think of Financial Services brands? What cultural trends should Financial Services brands take note of. This deck hopefully gives you everything you need to know. Thanks to Zoe Decool for research help.
Sarah Tavel of Greylock Partners analyzes the unique financial pain points that young Americans are facing and explains why fintech is ripe for disruption.
This document summarizes key reasons for non-profits to innovate their marketing strategies, including reduced funding, an aging donor base, and increased digital interactions. It discusses assessing an organization's culture and openness to change, as well as evaluating options like cause-related loyalty marketing coalitions. A specific program called Benevolink is presented that allows non-profits to partner with retailers and engage supporters through digital campaigns and promotions. The document urges non-profits to take action through continuous innovation.
This document discusses trends in branding and marketing in a rapidly changing post-recession world. It outlines shifts from an "age of anxiety" to an "age of optimism" driven by new technologies, behaviors, and ways of thinking. Key trends include the rise of augmented reality, wireless connectivity, shared value and new forms of capitalism. Brands must embrace openness, collaboration, social media, mobile and understand value from the customer perspective to succeed.
The document discusses the changing behaviors of consumers in the new normal after the Great Recession. It outlines several key changes in consumer behavior, including being more judicious spenders, feeling more empowered with access to information, and distrusting large institutions more. It also discusses how companies can respond by having a clear brand purpose, integrating customer data to understand consumers, and engaging with them across channels.
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Here is how...
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An IBM White Paper by Mike Hobday Banking Practice Leader
Global Business Services UK
and Ireland
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This document summarizes a presentation given by Anna Pollock at the 2013 National Aboriginal Tourism Opportunities Conference in Osoyoos. The presentation discusses how aboriginal tourism is poised for growth but must act quickly to capitalize on emerging opportunities in the sustainable and experiential tourism market. It notes that tourism currently relies on an outdated industrial model but a new model is emerging that is more sustainable and benefits local communities and environments.
Similar to Grabthat customer 7.09_presenter_final (20)
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
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Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...Diana Rendina
Librarians are leading the way in creating future-ready citizens – now we need to update our spaces to match. In this session, attendees will get inspiration for transforming their library spaces. You’ll learn how to survey students and patrons, create a focus group, and use design thinking to brainstorm ideas for your space. We’ll discuss budget friendly ways to change your space as well as how to find funding. No matter where you’re at, you’ll find ideas for reimagining your space in this session.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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For more information about PECB:
Website: https://pecb.com/
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Slideshare: http://www.slideshare.net/PECBCERTIFICATION
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
3. Learning Trajectory
Over the last decade, APRO has taken
steps to understand barriers and
opportunities for potential customers
Fewer negatives.
When educated
Prospects more
open; current on benefits,
customers there were
Prospects favorably significant shifts
surprisingly influence in attitude.
hostile, preying non-users
on poor;
Overall, couldn’t be
receive ‚A‛ trusted
for customer
satisfaction
3
4. Executive Summary
Recent focus group series
Those who have never used rent-to-own consider short-term rental options a more valid reason for trial.
Although attitudes have improved over the years, consumers still think of rent-to-own customers as having
financial trouble or making a bad financial decision. There’s a negative stigma„although less so with
younger consumers.
Inexperienced RTO consumers don’t really understand the purchasing agreement. Until consumers fully
understand the package of added-value services available virtually risk-free, they will tend to think RTO is a
money trap.
Advertising continues to be the top means for awareness of RTO, yet clearly many of the more appealing
benefits are not getting through. Once educated on the specific benefits, ‚extra‛ services & flexibility,
participants became more receptive and positive.
Experienced customers find the following benefits most motivating: no money down (44%); early pay-off
(39%); quality selection/brand names (39%); chance to try before buying (36%); and no repair bills (36%)
Inexperienced customers find the following benefits most motivating: no repair bills (55%); return any time
(52%); quality selection/brand names (45%); chance to try before buying (42%)
Participants report that referrals from a trusted source are highly influential. They also name the Internet as
a top source of information.
Those with stronger credit concerns are motivated by credit benefits, such as no credit checks and won’t
harm credit.
4
Source: Trenholm Research, Inc.
5. Landscape Assessment ” Key Trends
Authentic, transparent
Activism: Power of One Social
Trust: ‚People like me‛
Faster, smaller, fragmented world of communication Technological
Aging population
More diverse population with greater % of youth being Demographic
Hispanic
RTO industry past severe consolidation
Proliferation of ‚new‛ competition
Brick and Mortar and eCommerce
Competitive
Trends
More favorable regulatory climate for RTO
Regulatory
Clamp down on loans and credit cards
U.S. recession in slow recovery
Pro: Cash-strapped consumers may see RTO as viable Economic
Con: Gas prices, insecurity may be ‚keep-aways‛
Focus on sustainability and social responsibility Ecological
5
7. Mounting Competition
Look beyond the person seated next to you…
Mainstream Retail Fringe Retail Credit Cards Direct
‚Pre-approved‛ and Accessibility and
store cards make for an affordability of local
Low prices, flexible Discount, second-hand
attractive offer. Many listings like Craigslist and
payment and layaway stores sprouting in
customers acknowledge online directories
all year long struggling economy
having had cards at peddling ‚scratch-’n-
some point. dent‛ appliances
7
8. Demographics
Targeting consumer sub segments could grow, differentiate your business
8
9. Highly Segmented, Highly Responsive
Yoplait Dannon Stonyfield
“ Young, Active
women “ Weight-
“ Women with
“ Teens conscious
young kids
“ On-the-go women
consumers
Lifeway Lala Fage Yacult
• ‚Foodies‛ • Naturalists • Boomers • Hispanics
(at risk)
9
10. The ‚Starting Over‛ Target
Viable segments to consider and quantify
Less acculturated Hispanics: Community College enrollment: Newly separated couples:
• Population growth outpaces • 2.8 Million full-time • Percentage of married people
mainstream • 4+ Million part-time who reach anniversaries:
• Education, income & • More apt to have financial • 5th- 82%;
occupational situation matches need • 10th ” 65%;
current core consumer • 15th ” 52%
Why RTO: No credit, period of Why RTO: accessible, latest Why RTO: require immediate
re-establishment, fewer negative technology laptops, transition replacement needs, financial &
perceptions from family living, early entry time crunched
10
11. Look for New Methods to Attract Separated Couples
Seek new ways to reach and
appeal to this target in authentic ways
Facebook Real-Time Ads
Beginning in March, Facebook has started testing ‚Real-Time‟
advertising with 1% of its user base; if you do the math that’s a survey
of 6M people. Users are immediately served relevant messages based
what they post to their profiles. Excited to be a first time home buyer?
Just finished delivering your second child? You might just be one click
away from a deal, furniture store around the corner, or book about
raising multiple children.
11
12. Adopt New Methods to Appeal to Hispanics
Added barriers of language, transportation
Messages must be culturally relevant (content and Spanish language)
Factor in ‚cultural pride‛
General distrust addressed via relationship-building, empowerment
Spanish-language sales persons
Simplify the offer
Not viewing traditional RTO media:
Spanish-language television & radio
Young Latinos very tech savvy
Churches, workplaces, local events
12
14. Capturing Community College Students
Experiencing a rise in attendance--ride the wave
Alternative to debt: college student debt ($4,138) at graduation was up 44% from
2004 to 2008
Tailor messages to specific life stage/needs (first apartment, new computer, juggling
employment, young kids)
Campuses are hotbeds for word-of-mouth, viral, social media
Ride coattails of college communications vehicles:
Recruitment marketing
Welcome packages
Confessions of a Community College Dean
Campus media
Distribute content to student bloggers, popular websites, including YouTube
Survey Finds More Companies Credit-checking Candidates by John Zappe May 16, 2011,
2:42 pm ET
14
15. The End Goal: Consumer Takeaways
What do consumers at-large believe?
While the industry reputation has improved, there is still a negative stigma.
15
16. The End Goal: Consumer Takeaways
Why should they believe it?
Sometimes life stretches us and we just don’t have near-term access to
cash in order to buy what we need. Rent-to-own stores offer new, brand
What do we want them to believe?
name merchandise with flexible, affordable pay terms that can actually
help establish good credit– without acquiring debt”and you can return
your quality merchandise when you’re able.
16
17. The Incredible Egg Story
Eggs were categorically classified as “bad” for
you. How did they overcome the negative
stigma to convince customers that eggs ARE
part of a balanced diet?
17
18. The Incredible Egg Story
Industry Experts Reporters Health Professionals
Features Scientists Nutritionists Studies
WebMD feature by Star Lawrence
Scientists at the Harvard School of Public Health studied a population of 117,000 in
determining that there was no difference in heart disease between those who ate 1
egg per week and those who at more than one egg per day.
Nutritionists weighed in to state that eggs have a high nutritional value, excellent
quality of protein and are not high in fat.
Studies indicate that eggs benefit eye health, possibly reducing the risk of macular
degeneration and cataracts.
18
19. The Incredible Egg Story
Experts, media and bloggers were educated
and armed with new, substantiated facts.
The Truth About Eggs
20 superfoods for weight loss
By Sebastian Stefanov, Nutritional Correspondant
Old Egg Myths
It was previously thought that eggs raised blood
Although eggs are given a bad rap, we're here to
cholesterol levels -- one of the main causes of heart
‚We consulted top experts for the best picks and asked leading
announce that they can meet your health and diet
disease. The yolk in a single large egg contains five
expectations, so get cracking.
chefs for easy, tasty ways to prepare them.‛
Eggs have gotten a bad rap over the last few decades.
grams of fat, so it was only natural for nutritionists to
assume that eggs clogged up people's arteries,
Deemed bad for the heart by health experts, they have especially since they also contain dietary cholesterol.
been the subjects of criticism and scrutiny. But are our
Another myth was that cholesterol is fat. That is simply
white (sometimes brown) friends really that unhealthy for
not true.
us? In the last few years, numerous health organizations
have been vindicating eggs' reputation. So what are we
to believe; why were eggs chastised, only to be acclaimed
19 again?
21. The Incredible Egg Story
A credible expert presents a sound case for
eggs in an engaging, “sharable” format.
21
22. Business Goal and Strategies Summary
VISION
Thought-leaders and consumers will find Rent-to-Own to be a valid option
for meeting real needs in the face of financial pressures
GOAL
The Rent-to-Own industry will attract new customers enabling members to
substantially build upon their base business
Identify knowledge gaps Segment , prioritize based upon volume
STRATEGIES
Educate. Give. Evangelize.
Set record
Diversify Provide
Recruit
media mix extraordinary
straight champions
experience
Develop smart, integrated plan co-implemented by APRO and members
22
24. Educate
Find the ‚White Space‛
Little disagreement that retail prices are higher in low-income urban areas
Families with no financial savings have no margin of of necessity… records, debt
Some turn to fringe (outlets) out safety ” bad credit
But others do so because they believe that the
Those with low income and low education experience periods of unemployment and
drastic earnings fluctuationsinstitutions provide are worth the fees.
services these
- Caskey
Cut off from major consumer credit sources, plus often excluded from mainstream
payment services
- Caskey
24
25. Educate
Explain the Process and the Benefits
Inexperienced consumers don’t understand the process…
{ ‚Now, because of curiosity I
would go check it out because all
I ever heard was negative stuff.‛
}
San Antonio, Inexperienced
25
26. Educate
Build a Solid, Fact-Based Case
Activate key learning from focus groups ”
identifying most compelling benefits of RTO vs.
competition
Build a solid case supported by facts
Develop and disseminate consumer-friendly
information
Correct misperceptions
Self-regulate
26
27. Educate
Promote Competitive Advantages
Won’t
Selection Flexible Free Upgrade
Return harm Free Try before
NEW, in payment delivery for newest No debt
any time credit Repair buy
stock terms & set-up technology
rating
RTO
Credit Card
Retailer
Craigslist
27
28. Educate
Create Handouts/Downloadable Tools
Step-by-step infograph of process with FAQs
Comparison Chart: credit card payments (sample APRs) vs.
RTO agreement. Highlight:
penalties for late payment vs. return anytime (52% said return any
time most motivating vs 22% experienced)
harmed credit rating vs. help establish credit rating
no value-added services or payment flexibility vs. RTO
early pay-out option
28
29. Educate
Provide Easy-to-Follow Tips for Consumers
Especially at a time when consumer credit is scarce and when existing credit lines are being cut, the rent to own transaction
can be especially useful to the credit-challenged because it never incurs debt or requires a credit check. Additionally, the
customer is never obligated to make the next payment and can return the product at any time for any reason.
However, the transaction may not be right for everyone and customers need to use the option to their best financial advantage.
Listed below are some rent-to-own tips for consumers.
1) Shop around. The rent to own industry is very competitive and will bend over backwards to attain your business, so use this fact to your advantage.
2) Assess your payment options. Use the 90-days-same-as-cash option, if possible. If you make the payments according to contract, in 90 days you'll
have a refrigerator -- or other home product -- at an affordable price in the market that is significantly cheaper than paying over time with a credit card.
3) If you cannot fulfill the three-month option, choose the rent-to-own plan that's right for you. The final price will still be less when payments are fewer.
Some rent to own companies offer 180-days-same-as-cash plans.
4) Exercise the early-purchase option. The early-purchase option can reduce the total rent-to-own price by 50 percent of remaining payments.
5) It's about flexibility, but "least/shortest" is cheapest. Choose the least number of payments over time to save considerable money. Rent-to-own stores
offer the flexibility of choosing your own payment plan.
6) Ask about payment-reinstatement rights. Make sure the rent-to-own company offers a payment-reinstatement option. If you return a product for any
reason then at a later date you can reinstate your previous payment history toward final ownership of the product. Most state rent-to-own laws mandate
a payment-reinstatement option and some stores offer a "lifetime payment reinstatement" option.
29
30. Educate
Share RTO Customer Testimonials
{
‚I am so thankful to have worked with…They were
able to help me move out of my apartment and into
my first home…‛
J.F.L., Austin, TX
}{
‚…helped my family and I move into a home that
we didn’t think we could. Your team was very
}
{ }{
helpful and made the process very smooth…‛
B.C., Denver, CO
‚Our experience working with you was
awesome. The entire process was pleasant, from
}
the first meeting until the super quick closing. You
answered all of our questions without hesitation.
Thank you for handling our first home purchase "I have greatly enjoyed my experience with you
with so much professionalism…‚ T.B., Seattle, WA and moving into my new home. You were very
friendly and easy going. I loved being able to
choose my closing date and move when I needed
to. I would recommend to anyone…‚
A.K.
30
31. Educate
Develop By-Lines and Fact Sheets
Credit ruins. Take small steps to start anew.
Can’t afford to take risks? Try it before buying and return any time.
Living paycheck to paycheck, you still have real and pressing
purchasing needs. Discover the best ways to meet those needs.
Trading your big screen TV or laptop for the latest technology can
cost as little as $X/week.
Upside to the lagging economy…‛No money down/90 days same
as cash‛ deals.
Avoid purchasing pitfalls. Look for flexible payments, free delivery
and ‚no-questions asked‛ returns.
31
32. Educate
Play Defensive, Plus Offensive
Surf top sites to audit conversations, feedback
Correct misperceptions or inaccuracies posted
in chat rooms, consumer advocacy sites
Provide links to 3rd party content
Proactively and transparently address issues
Solicit regular feedback from customers,
prospects
Demand integrity by colleagues
32
34. Educate
Rational + Emotional Messages Resonate with Prospects
Move discussion from base assets to higher emotional level
from high-pressure sales talk to honest, straight-forward appeal
Rental agreement and terms Stepping stone to financial security
(majority see RTO as a means to fulfilling short-term need).
Payment plan Flexibility to meet your needs
Free delivery Above-and-beyond services: no repair bills; door-
to-door delivery included
Stuff you want Brand new, brand name
Well-stocked Immediate gratification
Return anytime Totally nonjudgmental – try before you buy; return
and resume any time.
34
36. Business Goal and Strategies Summary
VISION
Thought-leaders and consumers will find Rent-to-Own to be a valid option
for meeting real needs in the face of financial pressures
GOAL
The Rent-to-Own industry will attract new customers enabling members to
substantially build upon their base business
Identify knowledge gaps Segment , prioritize based upon volume
STRATEGIES
Educate. Give. Evangelize.
Set record
Diversify Provide
Recruit
media mix extraordinary
straight champions
experience
Develop smart, integrated plan co-implemented by APRO and members
36
37. Give: An extraordinary customer experience
…getting closer to your
customers by thinking ‘as if
you were them,’ will allow
you to have a much richer
understanding of their needs
and will help you serve them
even better, to everyone’s
benefit.
Herve Purcines, Harvard Business Review
37
38. Give
Use Messaging Pillars as Foundation for ‚Value-Added‛ Offerings
Messaging Pillars Suite of ‚Products‛
Consumer-centric, empowering Merchandise, PLUS
You CAN have it! Cumulative listing of added value
Call to action. Customize based services/perks
upon life stage, life needs Roster of benefits offset perceived high cost
You control the price and terms. Doesn’t damage credit
Helps establish credit
Empowers. Customize with real,
concrete-proof points
Here you’ll get VIP treatment Incentives that may directly aid
Humanizes. Addresses perceived
your longer term financial stability
disregard from ‚other guys.‛ Support
with visual and verbatim testimonials.
38
39. Give
Introducing ‚Credit Readiness Certificate‛
39
40. Give
Introducing ‚Service and Savings Statement‛
40
41. Give
Introducing Stepping Stones Sweepstakes
Commit to and publicize promotional sweepstakes that fits with your
reason for being
Sweepstakes entry for every new signed agreement (drawn quarterly?)
Winner receives:
U.S. Savings Bond
Scholarship for community or trade college
1 year EAP enrollment
Not only serves as an incentive, but also reinforces RTO’s role - helping
folks struggling financially to get grounded
Perception is that you thrive because people don’t have the discipline to save
41
42. Give
Provide an Extraordinary Experience
Consumer
Enhance in-store experience;
Service & Savings Statement; Advocacy
Thank you letter; E-birthday
Capture & promote success Content
greetings to family members;
stories, testimonials
‚redeem when ready‛ card
Positive
Personal
reinforcement
of benefits Giving Attention
that gives
Certificate of Credit Readiness;
Customer surveys, incl.
back Exclusive ‚insider‛ offers;
Stepping stone sweepstakes for
how to best reach them
trade school, community college
scholarships, U.S. Savings Bond.
Feedback
mechanisms Meaningful
w/continuous Rewards
improvement
42
43. Business Goal and Strategies Summary
VISION
Thought-leaders and consumers will find Rent-to-Own to be a valid option
for meeting real needs in the face of financial pressures
GOAL
The Rent-to-Own industry will attract new customers enabling members to
substantially build upon their base business
Identify knowledge gaps Segment , prioritize based upon volume
STRATEGIES
Educate. Give. Evangelize.
Set record
Diversify Provide
Recruit
media mix extraordinary
straight champions
experience
Develop smart, integrated plan co-implemented by APRO and members
43
45. Evangelize
Turn Customer Satisfaction into Marketing Asset
CustomerMust take it to thebusiness indicator,
Satisfaction is a next level:
Cultivate Superfans from commodity.to convert
not a marketable Customers
Prospects into New Customers.
Prospective
Customers
Superfans
45
46. Evangelize
Identify and Recruit Thought Leaders
Have them act within the power of their positions to help change perceptions
Engage in discussion on how RTO provides a respectable
option for ‚the underbanked‛ and ‚hard of luck‛
Experts, e.g. John P. Caskey
Public affairs ally (national and/or local levels)
Media, e.g. Clark Howard?
Satisfied customers (9 or 10 NPS)
Real ‚people like me‛
Employees
Prospective customers highlighting competitive deficiencies, unmet demand
46
47. Evangelize
Bring Products & Endorsements to Life
Videotape most satisfied customers answering FAQs about RTO;
addressing benefits with greatest appeal for Focus Group participants;
and genuine testimonial as to why RTO was best option for them
Post on websites, YouTube and
other applicable sites.
Link via Facebook
Update periodically
47
48. Evangelize
Monitor, Recruit ‚Sneezers‛ from Social Media
Web crawling software and analytics can help track and measure buzz,
most popular topics, and those who have most influence in particular
arena. Monitor top ratings/review sites, customer discussion forums,
multimedia such as YouTube, social networking sites like Facebook,
Twitter, and industry and competitive blogs
48
49. Evangelize
Monitor, Recruit ‚Sneezers‛ from Social Media
Best Buy actively participates in conversations
Sony monitored forums & generated reports based upon
feedback. Discovered few shaped opinions of the masses. Invited
top 20 social communication influencers to headquarters
49
50. Business Goal and Strategies Summary
VISION
Thought-leaders and consumers will find Rent-to-Own to be a valid option
for meeting real needs in the face of financial pressures
GOAL
The Rent-to-Own industry will attract new customers enabling members to
substantially build upon their base business
Identify knowledge gaps Segment , prioritize based upon volume
STRATEGIES
Educate. Give. Evangelize.
Set record
Diversify Provide
Recruit
media mix extraordinary
straight champions
experience
Develop smart, integrated plan co-implemented by APRO and members
50
52. Diversify Media
One Size Fits All No Longer Effective
Mass-media approaches declining as technology allows better
customer tracking
Mass customization: direct and personal marketing meets needs
of busy consumers
Consumers will be loyal to companies that have earned„and
reinforced„their loyalty.
Reach consumers at multiple touch points through diverse channels.
Give them the information when they want it, where they want it.
52
53. Diversify Media
Optimizing Marketing Communications Mix
Traditional Social
Web Media DTC Media
Media Media
Integrated Communications Plan
53
54. Diversify Media
Widespread Delivery of Consumer-centric News
54
55. How does it all come together?
Opportunity to totally rethink industry approach
and reallocate resources
For SUCCESS,
commit to a unified plan:
APRO efforts synergistic with
Member efforts
55
56. APRO
Traditional Media Web Media Social Media DTC Media
• Recruit national media • Develop consumer- • Investigate • Finalize Credit
spokesperson(s); centric Web microsite listening/analytics Readiness
develop content, e.g. • Develop educational software ROI; Certificate; Savings,
by-lined articles, tips, video vignette (when develop Service Statement,
charts/infographs, RTO might make engagement Sweeps
Q&A, soundbites, etc. sense, benefits, strategy • Produce quarterly
• Develop ‚toolkit‛ with process, consumer
• Develop widget Consumer Report,
canned media tools testimonials)
• Identify and pitch • Identify and pitch customizable by
• Consider merits of
appropriate media Webinar to educate & influential bloggers members
arm influencers • Develop survey
Member Customization and Distribution
Traditional Media: Tailor & distribute materials to local media; integrate new messaging into existing communications
Web Media: ‚Consumerize‛ web site content based on FG insights; provide links to APRO microsite; gather & promote own customer
testimonials; house widget on your Website; explore Craigslist; identify local ‚influencers‛ and feed to APRO for Webinar invitation
Social Media: Use analytics reports to begin engaging local influencers; consider employee blog; offer up widget to local bloggers; promote
YouTube video via your/employee FB, Twitter; converse honestly and correct misperceptions about your business
DTC Media: Distribute APRO materials to customers and prospects; query customers to determine preferred communications; enhance ‚giving‛
according to earlier chart to provide extraordinary customer experience; solicit most loyal for testimonials
56
57. Business Goal and Strategies Summary
VISION
Thought-leaders and consumers will find Rent-to-Own to be a valid option
for meeting real needs in the face of financial pressures
GOAL
The Rent-to-Own industry will attract new customers enabling members to
substantially build upon their base business
Identify knowledge gaps Segment , prioritize based upon volume
STRATEGIES
APRO and Industry Members
Educate. Give. Evangelize.
Set record
Diversify Provide
Recruit
media mix extraordinary
straight champions
experience
Develop smart, integrated plan co-implemented by APRO and members
57
58. The END GOAL: Consumer Takeaways
Sometimes life stretches us and we just don’t have near-term
What do access to cash in order to buy what we need. Rent-to-own
we want them stores offer new, brand name merchandise with flexible,
to believe? affordable pay terms that can actually help establish good
credit– without acquiring debt”and you can own your
quality merchandise when you’re able.
They’re better understanding ‘gives & gets’ compared to options
due to educational materials & tools—where & how they want them
They’re hearing from trusted sources
They’re receiving relevant messages and value-added perks that
appeal to practical and emotional needs and help them get where
Why should
they want to go
they believe it? They’re feeling that you’re listening, responding, and fulfilling your
promise
58
59. Innovation: Grab that New Customer
RTO Customer
Occasion Renter Desperate
Give: Give:
Ticklers Rational and Emotional RTBs
Svcs
Stepping
Way of
Worth Stone
Life
the
Price
Rational – can’t justify
Stay Away Emotional – unmet demand
Give:
New Offerings/Experience
59
60. Thank You!
{ }
Success is about more than just price,
performance and quality. It’s about emotion,
passion, identity—sharing values.
William Taylor, Author of Practically Radical
It’s time.
New customers are open to what you offer.
Today’s new marketing climate offers untapped potential.
It’s time to work together (APRO + members) to build your
customer base.
60
Editor's Notes
Change to say “Experts, media and bloggers were educated and armed….Consolidate clicks and leave the headline copy in place throughout.