This document provides an overview of a presentation on government relations for non-profits given by Derwin Dubose. It discusses establishing infrastructure for advocacy like legal review and identifying champions. It also covers relationship building techniques like researching lawmakers, initial cultivation meetings, and stewardship. Specific resources mentioned include Derwin's blog on legal issues, the North Carolina lobbying guidelines, and an iContact workshop on nonprofit email marketing.

1. GOVERNMENT
RELATIONS
101
FOR
NON-­‐PROFIT
FUNDRAISERS
AND
EXECUTIVE
DIRECTORS
Presented
by
Derwin
Dubose
North
Carolina
Philanthropy
Conference
Durham,
NC
August
11,
2011

2. 2011
CUTS
TO
NONPROFITS
• 10%
• $5
million
• 12.3%
• Eliminated
• 20%
• 22%
• 46%
• 87%

3. ABOUT
DERWIN
DUBOSE
• Lieutenant
Governor,
State
Treasurer
• North
Carolina
DemocraNc
Party
• Ronald
McDonald
House
ChariNes
• ConservaNon
Trust
for
North
Carolina
• State
Employees
Combined
Campaign

4. CLASS
OBJECTIVES
• FoundaNons
for
government
relaNons
• Art
of
relaNonship
building
for
advocacy
work
• AddiNonal
resources
for
legal
compliance,
grants,
and
communicaNons

5. FOUNDATIONS
FOR
GOVERNMENT
RELATIONS

6. INFRASTRUCTURE
• Board
Approval
• Legal
Review
– 1976
Lobby
Law
– 1990
IRS
RegulaNons
– OMB
Circular
A-­‐122
– State
Statute
on
Lobbying
and
Ethics

7. FOUNDATION
• Case
Statement
• LegislaNve
Liaison
or
Lobbyist
• Surrogates
• Advocates
or
AcNvists
• CommunicaNons

8. “We
take
a
series
of
iniGaGves
or
‘moves’
to
develop
each
prospect's
awareness
of,
knowledge
of,
interest
in,
involvement
with,
and
commitment
to
the
insGtuGon
and
its
mission.”
David
Dunlop
ReNred
Senior
Development
Director,
Cornell
University
MOVES
MANAGEMENT
AND
THE
ART
OF
RELATIONSHIP
BUILDING

10. MOVES
MANAGEMENT
• IdenNficaNon
– Champions
– Decision-­‐makers
• Research
– Lawmakers
– Process
– Timing

11. MOVES
MANAGEMENT
• CulNvaNon
– Use
surrogates
– IniNal
meeNng
– Ask
for
advice
– Role
of
poliNcal
staff

12. MOVES
MANAGEMENT
• SolicitaNon
– Clear,
succinct
wrien
ask
– Specifics
(amount,
use,
why)
– Refute
opposiNon
– What’s
in
it
for
them?
– Timeline

13. MOVES
MANAGEMENT
• SolicitaNon
– Follow-­‐up
by
advocates/acNvists
– Lobby
Days/AcNon
Days

14. MOVES
MANAGEMENT
• Stewardship
– Annual
awards
– Thank
you
notes
from
advocates/acNvists
– Press
– Follow-­‐up
meeNngs

15. “In
theory,
there
is
no
difference
between
theory
and
pracGce.
In
pracGce,
there
is.”
Yogi
Berra
APPLYING
BEST
PRACTICES
FOR
GOVERNMENT
RELATIONS
WORK

16. CASE
STUDY
• Read
the
news
alert.
• Using
what
we
have
learned,
give
advice
to
the
Museum
of
the
Black
Belt.
• 10
minutes
unNl
report.

17. SPECIFIC
RESOURCES
FOR
GOVERNMENT
RELATIONS

19. NEXT
GEN
ADVOCACY
BLOG
• Guide
to
federal
technical
and
legal
issues
• NC
lobbying
and
registraNon
guidelines
• NC
Ethics
Commission
guidelines
• NC
legislaNve
process
• Local
government
relaNonships
• InformaNon
on
obtaining
government
grants

20. NEXT
GEN
ADVOCACY
BLOG
• This
presentaNon
• Blog
posts
about
the
ideas
presented
today
• PerspecNve
from
accomplished
contributors

21. iCONTACT
NONPROFIT
WORKSHOP
Friday,
November
11th
Designed
for
North
10:45
AM
-­‐
3:30
PM
Carolina
non-­‐profits
Morrisville,
NC
taking
advantage
of
free
CSRProgram@iContact.com
email
markeNng
as
part
of
their
4-­‐1s
Corporate
Social
Responsibility
Program.

22. CONTACT
Derwin
Dubose
derwin.dubose@gmail.com
www.derwindubose.net
nextgenadvocacy.blogspot.com