Presentatie NU.nl HD lessons learned voor de GoTo Tablet Track mei 2011

1. How to innovate, grow and monetize
Lessons learnt from NU.nl HD

2. About me

3. About Sanoma
• Mid-sized European media group • Leading media company in the
Netherlands
• Founded and headquartered in
Finland • #1 Dutch magazine publisher
• Focused on Media and Education • #1 Dutch online publisher
• Present in Finland, Netherlands • #2 Commercial TV broadcaster
and Belgium and Russia & Central (SBS6, Net5, Veronica)
Eastern Europe

4. #1 Consumer Magazine Publisher

5. #1 Online Publisher

6. #1 Mobile Publisher

7. Sanoma Mobile Monitor 2011

8. Mobile Awards

9. About NU.nl

10. About NU.nl
NU.nl is the dominant online news brand in the
Netherlands.
“Quick overview of what’s happening in the world
RIGHT NOW”.

11. Changing news landscape
• Same people, same needs  new context

12. NU.nl: All Screen Strategy

13. NU.nl Mobile Strategy
1.Innovate
2.Dominate
3.Monetize

14. Be the first

15. Apple’s iGalore

16. The tablet
16

17. Start of the project
It’s a bit like It’s not
print print
online online
mobile mobile

18. TV Print
[audiovisual, emotion, [tangible, inform, inspire]
social]
Online
Mobile
[interaction,
[portable, always-on]
targeting]

19. The App

20. Business model

21. Learnings
Stick to your brand!

22. How we moved forward

23. How the market moved forward
Tablet Consumer
shipments penetration
(mln)

24. Type of tablets
iPad Samsung Acer Asus HTC Other
tablet

25. How usage moved forward

26. Tablet specific usage

27. Downloads

28. iPad – home use
100%
91%
80%
60%
47%
39%
40%
18%
20%
7%
0%
Living
Woonkamer/
bank
Somewhere
Ergens anders
Bedroom
Slaapkamer
Kitchen
Keuken/
eetkamer
Bathroom/toilet
Badkamer/
toilet
room/couch else

29. Changing media consumption

30. Different content consumption

31. Our user

32. Happy factor
Website
website 33% 51% 15% 2%
Mobile site
mobiele website 43% 43% 12% 2%%
Smartphone
smartphone 41% 45% 11% 2%%
iPadiPad 43% 46% 8% 3%1%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Zeer positief
Very positive Zeer negatief
Very negative

33. What’s up next

34. Show me the money

35. Educate Advertisers

36. New Business Models

39. 13.11.2012 © Sanoma Media 39

40. Compared to a
touch, clicking is
boring

41. Thank you for your attention!
Questions?
• @brechtjedeleij
• /brechtjedeleij