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Return on Conversation

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Presentation for AcademyOost Dagcongres 'Return on Conversations'

Published in: Technology

Return on Conversation

  1. 1. 9 oktober 2014 Online Marketing Dagcongres ‘Return on Conversations’
  2. 2. Impact of wearables on content (marketing) Brechtje de Leij Head of Brand NU.nl
  3. 3. About me 3-6-2015 NU.nl presentatie 20123
  4. 4. About NU.nl 3June 2015 Presentation name4
  5. 5.  Met de mensen
  6. 6. Its an app world 7 NU.nl - July 2014 1.087.503.467 pageviews. % pageviews
  7. 7. Gartner: “by 2017 mobile users will provide personalized data streams to more than 100 apps and services every day”
  8. 8. The third wave of mobile
  9. 9. Smartwatch
  10. 10. Smartwatch
  11. 11. Smartwatch 13 Open2Phone
  12. 12. Google Glass
  13. 13. NUfoto Glass App
  14. 14. Commands Commands
  15. 15. 3June 2015 Presentation name17 Contextual trigger Microinteraction Action
  16. 16. 3June 2015 Presentation name19
  17. 17. Realtime translation
  18. 18. Context is key 3June 2015 Presentation name21
  19. 19. Content as a service.
  20. 20. Wearables & Marketing / Business
  21. 21. Mobile advertising
  22. 22. Pay per Gaze?
  23. 23. Real time commerce
  24. 24. Shopping redefined
  25. 25. Personal Highly contextual Micro-relevant.
  26. 26. From sending to serving.
  27. 27. @brechtjedeleij

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