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Return on Conversation

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Brechtje de Leij
Brechtje de Leij

Presentation for AcademyOost Dagcongres 'Return on Conversations'

Technology
1 of 32
9 oktober 2014 Online Marketing Dagcongres ‘Return on Conversations’
Impact of wearables on content (marketing) Brechtje de Leij Head of Brand NU.nl
About me 3-6-2015 NU.nl presentatie 20123
About NU.nl 3June 2015 Presentation name4
 Met de mensen
Its an app world 7 NU.nl - July 2014 1.087.503.467 pageviews. % pageviews
Gartner: “by 2017 mobile users will provide personalized data streams to more than 100 apps and services every day”
The third wave of mobile
Smartwatch
Smartwatch
Smartwatch 13 Open2Phone
Google Glass
NUfoto Glass App
Commands Commands
3June 2015 Presentation name17 Contextual trigger Microinteraction Action
3June 2015 Presentation name19
Realtime translation
Context is key 3June 2015 Presentation name21
Content as a service.
Wearables & Marketing / Business
Mobile advertising
Pay per Gaze?
Real time commerce
Shopping redefined
Personal Highly contextual Micro-relevant.
From sending to serving.
@brechtjedeleij

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