Hyper-Personalized Conversions: The Key to a Wider Marketing FunnelSharpSpring
Here is SharpSpring CEO Rick Carlson's presentation from IZEAFest 2017. In this presentation, learn how marketing automation enables hyper-personalized conversations that widen your marketing funnel.
If you are one of the 60% of marketers exploring how to deploy Account-Based Marketing, then you may be wondering where and how to start. Which tactics work and how can your martech stack and marketing database support your ambitious ABM efforts?
In this session, you will hear from ABM practitioners Josh Hill (author of MarketingRockstarGuides.com), Tony Yang (VP of Marketing at Mintigo), and Charlie Liang (Director of Marketing at Engagio) discuss the steps they took to build a martech stack and infrastructure that’s optimized for an ABM strategy. This hands-on session will cover:
How predictive marketing enables ABM
Building a martech infrastructure for ABM
How to structure the right ABM programs
Understanding how analytics change with ABM
Achieving marketing and sales alignment
Marketing automation basics
Overview of types of systems; how people choose
Performance metrics to measure
Process overview and essentials of lead scoring
A simple but powerful slide deck that I use to explain the mission, structure, and guiding principles of an effective B2B marketing team. I use the analogy of a flywheel to show how the key components of the org revolve around and pick up energy from, the brand, website, content assets and marketing automation system.
Hyper-Personalized Conversions: The Key to a Wider Marketing FunnelSharpSpring
Here is SharpSpring CEO Rick Carlson's presentation from IZEAFest 2017. In this presentation, learn how marketing automation enables hyper-personalized conversations that widen your marketing funnel.
If you are one of the 60% of marketers exploring how to deploy Account-Based Marketing, then you may be wondering where and how to start. Which tactics work and how can your martech stack and marketing database support your ambitious ABM efforts?
In this session, you will hear from ABM practitioners Josh Hill (author of MarketingRockstarGuides.com), Tony Yang (VP of Marketing at Mintigo), and Charlie Liang (Director of Marketing at Engagio) discuss the steps they took to build a martech stack and infrastructure that’s optimized for an ABM strategy. This hands-on session will cover:
How predictive marketing enables ABM
Building a martech infrastructure for ABM
How to structure the right ABM programs
Understanding how analytics change with ABM
Achieving marketing and sales alignment
Marketing automation basics
Overview of types of systems; how people choose
Performance metrics to measure
Process overview and essentials of lead scoring
A simple but powerful slide deck that I use to explain the mission, structure, and guiding principles of an effective B2B marketing team. I use the analogy of a flywheel to show how the key components of the org revolve around and pick up energy from, the brand, website, content assets and marketing automation system.
Presented to over 1500 registrants for the American Marketing Association, this presentation explains the changing role of the traditional B2B marketer into the revenue-focused marketer.
8 ways to introduce personalisation into your marketing strategy CRMT Digital
Personalising enables modern marketers to create highly engaging customer experiences that have continuously proven to generate higher conversion rates and improved lead generation. Yet many of today’s marketers are still only using basic forms of personalisation in their campaigns, a stock email with a category field, whilst a survey on marketing messages conducted by Lyris revealed that 63% of consumers report this no longer has an impact due to the volume of emails they receive.
Here are eight easy ways to help you take the first steps towards improving campaign personalisation:
This talk by Steven Groen, Customer Success Manager at HubSpot, will help you understand how to use HubSpot and automation to nurture leads closer to a sale.
This presentation takes a deeper look into one of the most effective marketing strategies for B2B companies: account-based marketing. We'll discuss how to approach account-based marketing, create a strategy, and execute that strategy using HubSpot's software.
Dan Tyre talking about Sales Enablement at our virtual Solent HUG (HubSpot User Group) recently. It was great to see so many enthusiastic and engaged attendees at the webinar.
The feedback so far has been fantastic.
We look forward to inviting you to the next one in due course and we plan to run them at least quarterly.
Please visit our chapter and keep an eye on upcoming events:
https://bit.ly/39DyZN6
#SolentHUG
Best wishes
Sam (Solent HUG team).
Orchestrating Account-Based Marketing with Advertising, Content & Direct MailSangram Vajre
Account-based marketing is a proven strategy for growing revenue for B2B organizations. Ultimately, it's about delivering the right content, on the right channel, to the contacts in your target accounts. In this presentation, learn how best-in-class B2B marketing teams are doing ABM orchestration using advertising, content and direct mail.
Rebranding: A 4 Step Plan for B2B MarketersTodd Ebert
Your brand has huge strategic importance for improving your competitive position, engaging more prospects and ultimately winning more customers. So that’s why I wrote this ebook, “Rebranding: A 4-Step Plan for B2B Marketers”. In the book, I lay out detailed how-to’s for pulling off every part of a rebranding from aligning your leadership around the brand to launching it internally and externally. You’ll discover examples of what my team and I did to make MultiView’s rebranding successful at every stage. I’ve also included a scorecard for selecting your digital agency and a checklist for making sure you have all your bases covered. I hope you find the content helpful and if you have any questions, please DM me on Twitter @ToddEbert. I’d be happy to share my experience having done this several times.
The Secret to Building a Sales Enablement PowerhouseMindTickle
Alex from Procore and Marc from MindTickle explore:
State of the industry
Need for Sales Enablement
Sales Enablement and Sales Readiness at Procore
Best-in-class framework for Sales Readiness
Grow and scale customer acquisition (and retention)Gary Corcoran
This presentation is for startups who understand who their customers are and have their product market fit.
We take a look at how you can scale and grow your acquisition and retention. Looking at some cool tips and techniques for both customer acquisition and retention.
ABM from Customer Attraction to Loyalty & Advocacy - Scaling Your Organizatio...Anastasia Valentine
Are you getting the most out of your CRM and your marketing stack? Are you delivering personalized and tailored experiences that match your customer buying signals and conversion points? Does your Account Based Marketing end when the deal is signed or does it continue on through to Customer Success? Join Anastasia Valentine, CMO at Versature to learn how you can leverage marketing automation and artificial intelligence to scale, customize the client experience, and mine the hidden value laying dormant in your CRM data today. She will walk through the entire customer journey from the marketing experience through to customer success and advocacy, including investments in technology and people, measuring marketing and sales metrics and staying focused on delighting the customer using a powerful end to end technology stack.
Marketing Automation is the most advanced way to speak to prospects and clients about your business services and products. Schedule emails and communications based on interest, don't just spam. Learn more!
Learn why your business needs marketing automation. This 14 slide presentation discusses the problem, describes what is marketing automation and how does it help. Specially beneficial for small businesses.
Not sure if you are ready to take the leap into the world of marketing automation but you know you want to generate more leads, covert them to revenue and prove your marketing ROI? This presentation will help you understand more the why's of marketing automation.
Presented to over 1500 registrants for the American Marketing Association, this presentation explains the changing role of the traditional B2B marketer into the revenue-focused marketer.
8 ways to introduce personalisation into your marketing strategy CRMT Digital
Personalising enables modern marketers to create highly engaging customer experiences that have continuously proven to generate higher conversion rates and improved lead generation. Yet many of today’s marketers are still only using basic forms of personalisation in their campaigns, a stock email with a category field, whilst a survey on marketing messages conducted by Lyris revealed that 63% of consumers report this no longer has an impact due to the volume of emails they receive.
Here are eight easy ways to help you take the first steps towards improving campaign personalisation:
This talk by Steven Groen, Customer Success Manager at HubSpot, will help you understand how to use HubSpot and automation to nurture leads closer to a sale.
This presentation takes a deeper look into one of the most effective marketing strategies for B2B companies: account-based marketing. We'll discuss how to approach account-based marketing, create a strategy, and execute that strategy using HubSpot's software.
Dan Tyre talking about Sales Enablement at our virtual Solent HUG (HubSpot User Group) recently. It was great to see so many enthusiastic and engaged attendees at the webinar.
The feedback so far has been fantastic.
We look forward to inviting you to the next one in due course and we plan to run them at least quarterly.
Please visit our chapter and keep an eye on upcoming events:
https://bit.ly/39DyZN6
#SolentHUG
Best wishes
Sam (Solent HUG team).
Orchestrating Account-Based Marketing with Advertising, Content & Direct MailSangram Vajre
Account-based marketing is a proven strategy for growing revenue for B2B organizations. Ultimately, it's about delivering the right content, on the right channel, to the contacts in your target accounts. In this presentation, learn how best-in-class B2B marketing teams are doing ABM orchestration using advertising, content and direct mail.
Rebranding: A 4 Step Plan for B2B MarketersTodd Ebert
Your brand has huge strategic importance for improving your competitive position, engaging more prospects and ultimately winning more customers. So that’s why I wrote this ebook, “Rebranding: A 4-Step Plan for B2B Marketers”. In the book, I lay out detailed how-to’s for pulling off every part of a rebranding from aligning your leadership around the brand to launching it internally and externally. You’ll discover examples of what my team and I did to make MultiView’s rebranding successful at every stage. I’ve also included a scorecard for selecting your digital agency and a checklist for making sure you have all your bases covered. I hope you find the content helpful and if you have any questions, please DM me on Twitter @ToddEbert. I’d be happy to share my experience having done this several times.
The Secret to Building a Sales Enablement PowerhouseMindTickle
Alex from Procore and Marc from MindTickle explore:
State of the industry
Need for Sales Enablement
Sales Enablement and Sales Readiness at Procore
Best-in-class framework for Sales Readiness
Grow and scale customer acquisition (and retention)Gary Corcoran
This presentation is for startups who understand who their customers are and have their product market fit.
We take a look at how you can scale and grow your acquisition and retention. Looking at some cool tips and techniques for both customer acquisition and retention.
ABM from Customer Attraction to Loyalty & Advocacy - Scaling Your Organizatio...Anastasia Valentine
Are you getting the most out of your CRM and your marketing stack? Are you delivering personalized and tailored experiences that match your customer buying signals and conversion points? Does your Account Based Marketing end when the deal is signed or does it continue on through to Customer Success? Join Anastasia Valentine, CMO at Versature to learn how you can leverage marketing automation and artificial intelligence to scale, customize the client experience, and mine the hidden value laying dormant in your CRM data today. She will walk through the entire customer journey from the marketing experience through to customer success and advocacy, including investments in technology and people, measuring marketing and sales metrics and staying focused on delighting the customer using a powerful end to end technology stack.
Marketing Automation is the most advanced way to speak to prospects and clients about your business services and products. Schedule emails and communications based on interest, don't just spam. Learn more!
Learn why your business needs marketing automation. This 14 slide presentation discusses the problem, describes what is marketing automation and how does it help. Specially beneficial for small businesses.
Not sure if you are ready to take the leap into the world of marketing automation but you know you want to generate more leads, covert them to revenue and prove your marketing ROI? This presentation will help you understand more the why's of marketing automation.
Industry Trends: Why Associations are Adopting Marketing AutomationHighRoad Solution
Marketing automation has arrived in the association industry and so many organizations are asking us for help in understanding the choices out there and how organizations are proceeding, that we put together a how & why webinar to go through options, considerations and examples.
The Amazing Revenue Generating Power of Marketing Automation Andrew Wood
Marketing automation done right will increase your revenue by 20-30% with no additional staff. Whoever adopts this first in their market will have a crushing competitive advantage.
Many companies are enticed at the idea of adding marketing automation to their business processes. But as Bill Gates once said, adding technology to an inefficient process, magnifies the inefficiency. In this presentation, explore concepts to help you test to see if your business is ready for marketing automation.
In this on-demand seminar HubSpot and BrainSell provide actionable tips to create a Smarketing (Sales + Marketing) approach to automating your business and revenue growth.
MY SALES PEOPLE WON'T USE MY CRM! WHAT YOU CAN DO ABOUT IT.SalesScripter
Join Sales Growth Hub co-founder, Craig Klein, for a presentation on why sales people resist using CRMs, why CRM success is crucial to your business’ future and how to build a CRM your sales people love and your business can thrive with.
HighRoad/C-Systems Joint Webinar Marketing Automation for iMISHighRoad Solution
Join Suzanne Carawan of High Road Solutions as she provides an overview of what is meant by marketing automation and showcase associations who are thriving due to their adaptation of new ways to market their certification, education, and event & content programs.
Associations are fully focused on embracing disruptive technology to gain greater member insight and get more efficient. In this webinar, we will talk more about what you need to know about marketing automation and how it differs from email marketing.
Today’s marketers in highly competitive industries need to have the best tools to stay ahead in the digital space. There are a lot of factors to consider, both pre-click and post-click. First, you need the best methods to get meaningful, valuable clicks, and then you need to see if those leads are actually turning into sales.
It starts with optimizing your pay-per-click campaign and continues with an effective marketing automation platform.
This webinar will help you:
-Write ad copy that converts customers
-Track sales down to a keyword level to see exactly what’s working and what’s not
-Use nurturing campaigns and workflows to stay top-of-mind with your leads
What Should Marketers Really be Measuring?LinkedIn
There has never been more pressure on B2B marketers to demonstrate their impact on driving pipeline and revenue results. But are we measuring the right things? Does click-through rate even matter? And have we seen the end of last-click marketing attribution? Is the key to effective B2B lead generation… fewer leads?
These are all questions we’ll be exploring in this presentation.
From Click to Customer - Back to Marketing School SeriesRollWorks
Watch the webinar on-demand here: https://www.rollworks.com/resources/webinar/from-click-to-customer/
In this class, we’ll show you best practices to optimize three of the most important stages in any sales cycle: your ads, your landing pages, and your sales outreach.
You’ll learn:
How to use customization to boost your ad click-through rates
How to optimize your landing pages using A/B testing and heatmaps
How to enable your sales team to follow up with marketing leads in under five minutes
B2B Sales & Marketing Trends for the Modern OrganizationSkaledConsultuing
Skaled sales & marketing consulting firm believes in reaching the buyer that exists today - not the one from ten years ago. Follow along as we explain how the landscape has changed in the B2B space and now to navigate it today through outreach, technology, people, and roles.
1. Marke&ng
Made
Easy
Why Marketing Automation?
Generate More Leads, Convert Them To Revenue, Prove Marketing ROI
2. Marke&ng
Made
Easy
Overview
The Problem
What Is Marketing Automation?
How Does It Help?
The SharpSpring Difference
?
3. Marke&ng
Made
Easy
• Buyers used to have very limited
information.
• Now they have more than they can
even use.
• If you don’t want your marketing
message to get ignored, it needs to
be more targeted and personal
then ever before.
• Nurturing leads with relevant
content is now a requirement
Changing Buyer Landscape
Pre-sale engagement has changed dramatically:
"The average sales cycle has increased 22% over the past 5 years due
to more decision makers being involved in the buying process”
- SiriusDecisions
PPC
SEO
4. Marke&ng
Made
Easy
Start
Roadblocks
• Not enough leads to feed the sales funnel
• No easy way to qualify leads
• No way to effectively nurture leads
• Big gaps in follow-up from the sales team
• Can’t see where the leaks in the pipeline are
• Don’t know which tactics are driving revenue
Closing the sale
The Marketing Problem
“Only 27% of leads sent directly to sales are qualified.”
- MarketingSherpa
5. Marke&ng
Made
Easy
A Preview Of Marketing Automation
• Generate more leads by identifying anonymous web visitors and
capturing them with forms, so your sales funnel stays full
• Increase number of qualified leads by nurturing all leads with
personalized content
• Drive more sales by identifying sales-ready leads for the sales
team, and helping them follow up as fast as possible
• Improve up-selling and cross-selling by developing and
retaining existing customers
• See comprehensive ROI for every marketing tactic by tracking
the entire sales process from end-to-end
Marketing Automation is a set of tools that let companies:
6. Marke&ng
Made
Easy
The Marketing Solution
• Fill your sales funnel by capturing
leads with great content gated by
dynamic forms.
• Identify highly interested and sales
-ready leads with lead scoring.
• Develop leads that aren’t sales-
ready by automatically putting them
on nurturing campaigns.
GENERATE LEADS
DRIVE SALES
MEASURE ROI
Optimize
Campaign
• Instantly notify salespeople about leads that are ready to buy.
• See exactly when leads fall out of your pipeline and take action.
• Know which tactics are driving revenue with end-to-end ROI
Sail through those roadblocks:
7. Marke&ng
Made
Easy
Recommends SharpSpring
Generate More Leads, Convert Them To Revenue, Prove Marketing ROI
8. Marke&ng
Made
Easy
Why We Recommend SharpSpring
• Ease of use
• Intui've
to
use
and
compa'ble
with
everything
• Cost
• Frac'on
of
what
compe'tors
charge
– €
350,-‐
a
month
up
to
25.000
emails
and
5
sync
email
accounts
– €
1,50
per
1000
extra
emails,
€
15
euro
a
month
per
extra
email
account
– Unlimited
contacts,
no
start-‐up
fee,
monthly
contract
– €
95,-‐
hourly
tariff
for
campaigning,
marke'ng
automa'on,
email
marke'ng
– Op'onal
€
99,-‐
unlimited
tech
support
• Features
• Comprehensive
end-‐to-‐end
solu'on
This recommendation is based on three things:
9. Marke&ng
Made
Easy
SharpSpring: Lowest Cost by Far….
“ To make automation
work you need simple,
to make it successful
you need intuitive, to
make it a grand slam it
needs to work,
SharpSpring is the only
tool that masters all
three. ”
- Steve Farfsing,
ProspectStream LLC
HubSpot: http://www.hubspot.com/pricing
Marketo: http://www.marketo.com/software/marketing-automation/pricing/
Pardot: http://www.pardot.com/pricing/
Eloqua: http://www.eloqua.com/products/pricing.html
$ 3,500.00
$ 3,000.00
$ 2,500.00
$ 2,000.00
$ 1,500.00
$ 1,000.00
$ 500.00
$ 0.00
SharpSpring Hubspot Marketo Pardot Eloqua
$400
$600
$800
$2400
$600
$895
$2300
$3195
$1000
$2000
$3000 $3000
$ 4,000.00
$2000
$4000
$800
10. Marke&ng
Made
Easy
SharpSpring: Easiest To Use….
• Integrates seamlessly with third party CRM and CMS solutions so
you can keep using what you’re using
Built to be as intuitive and compatible as possible.
• Streamlined interface that’s easy to
learn and easy to use
• Email creation tools that don’t need any
HTML knowledge
• Simple to set up tasks and workflows
• Automatically generate detailed reports
with a click
We Work With Everyone
11. Marke&ng
Made
Easy
SharpSpring: Everything You Need…
Complete Full-Featured Solution
Dynamic Forms
VisitorID Behavior Tracking
Lead Scoring
Email AutomationSales Notifications
CRM Integration
Campaign Optimization
Sales Analytics
Triple your leads by identifying
anonymous traffic
Understand your leads to
create one-on-one
communication
Prioritize your popeline and
reach out to sales-ready leads
Capture more leads with
forms designed to convert
Immediately plug your leads
into your sales team’s system
Email or text sales team when
a lead indicates they are ready
to buy
Send emails with triggers and
build personal relationships
with leads
Eliminate waste and
identify opportunities
$
i
1
2
3
Enable your sales team with
key insights about each lead
What Are The Features?
12. Marke&ng
Made
Easy
Summary: Marketing Automation is a Must
Have for Today’s Businesses
13. Marke&ng
Made
Easy
Summary: SharpSpring is the Right Choice
Ease of use • Cost • Functionality
We Work With Everyone
$ 3,500.00
$ 3,000.00
$ 2,500.00
$ 2,000.00
$ 1,500.00
$ 1,000.00
$ 500.00
$ 0.00
SharpSpring Hubspot Marketo Pardot Eloqua
$400
$600
$800
$2400
$600
$895
$2300
$3195
$1000
$2000
$3000 $3000
$ 4,000.00
$2000
$4000
$800
Dynamic Forms
VisitorID Behavior Tracking
Lead Scoring
Email AutomationSales Notifications
CRM Integration
Campaign Optimization
Sales Analytics
Triple your leads by identifying
anonymous traffic
Understand your leads to
create one-on-one
communication
Prioritize your popeline and
reach out to sales-ready leads
Capture more leads with
forms designed to convert
Immediately plug your leads
into your sales team’s system
Email or text sales team when
a lead indicates they are ready
to buy
Send emails with triggers and
build personal relationships
with leads
Eliminate waste and
identify opportunities
$
i
1
2
3
Enable your sales team with
key insights about each lead
