(re)Mix010gy

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The future of marketing lies in communities. Facebook, Twitter, YouTube - wherever your audience is, they are talking about you. As our audiences become more sophisticated and more evolved, it is no longer good enough to market AT them.

You have to consider how you engage with them, in turn creating a culture of brand evangelists. But it isn't easy. When we look at some of the most successful videos on YouTube, one of the most common themes is how they mix content together. As we begin to consider new, fun, engaging ways of interacting with communities, it is important to consider what role remixable media will play in promoting your brand.

Some brands have tried and failed. Some have found success. Others still are missing huge opportunities. Regardless, in the world of remixable media in marketing, there is value in giving away something for nothing.

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(re)Mix010gy

  1. 1. (re)Mix010gy #jboye11remix michael fienen CTO – nuCloud, LLC Writer – .eduGuru Director of Web Marketing – Pittsburg State University Author – dotCMS From the Ground up on the twitters @fienen on the interwebz fienen.com
  2. 2. re- — prefix 1. indicating repetition of an action.
  3. 3. mix     – verb 1. to combine into one mass, collection, or assemblage, generally with a thorough blending of the constituents. 2. to put together indiscriminately or confusedly.
  4. 4. -logy — n combining form 1. indicating the science or study of. 2. indicating writing, discourse, or body of writings.
  5. 6. [ community ]
  6. 7. [ one-way ]
  7. 11. [ 400 :( ]
  8. 12. [ 20,000 :) ]
  9. 13. [ success ]
  10. 14. [ toys ]
  11. 21. [ share ]
  12. 22. [ build ]
  13. 24. [ goals ]
  14. 25. [ engagement ]
  15. 26. [ for your consideration ]
  16. 28. [ pictures ]
  17. 29. [ needs ]
  18. 31. [ value ]
  19. 32. [ resource ]
  20. 33. [ trust ]
  21. 35. [ transcend ]
  22. 36. Thank You! @fienen fienen.com #jboye11remix

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