This document discusses the results of a survey about mobile recruiting strategies and the importance of optimizing employee referral programs for mobile. The key findings are that over 75% of companies have a majority of employees who own smartphones, over 40% have implemented a mobile recruiting strategy, and more than half use a mobile-optimized website. However, over 70% of companies have low referral hiring rates of up to 30% and are unsatisfied with these numbers. The document argues that optimizing referral programs for mobile will enhance employee engagement and increase referrals by facilitating easy social sharing directly from employees' smartphones.

1. Mobile Recruiting 2013 – Survey Results
Mobile Optimization for Recruiting and the
Future of Mobile Employee Referrals

2. Mobile recruiting is a hot topic in HR circles. And while the primary focus has
been geared towards job-seekers, it’s time to expand it to include another
crucial aspect of the recruitment process - employee referral programs.
Referral programs are an excellent source of hire – yet many companies
face the daunting challenge of effectively driving workforce participation, as
only 10-20% of employees are actively involved.

3. We asked 150 small,
medium and large
enterprises about their
mobile recruiting strategies.

13. Mobile in the workplace:
• In over 75% of companies the majority of employees own smartphones
• Over 40% of organizations have implemented a mobile recruiting strategy
• More than half use a mobile-optimized website
Referral programs:
• Over 70% of companies had low rates of hires via referrals (up to 30%)
• Not surprisingly, over 2/3 are not happy with these numbers
Common strategy changes for 2013:
• Revise employer branding approach
• Increase social presence
• Improve the candidate experience
Most companies are unsatisfied with their referral programs – yet with the majority of
employees using smartphones, the solution is clear:
Mobile Employee Referrals!

14. Optimizing your employee referral program for personal devices is a
great way to enhance engagement.

15. Making referrals is a social activity, and where are employees the most
social? Not in the office - but rather when they are out and about with their
friends, or connecting on social media.
Mobile referrals are the perfect upgrade for your existing referral program:
• Facilitate easy social exchanges between employees and potential
candidates, enhancing the candidate experience.
• Enable direct communication between your workforce and
recruitment team.
• Raise employer brand awareness and social presence.

17. With GooodJob, optimize your referral program for mobile devices and
increase referrals to top talent by engaging your entire team.
Our groundbreaking employee referrals solution enables employees to
refer and share your open jobs with their social networks directly from
their smartphones. Built with our award-winning referral technology, it
stands to revolutionize the way organizations approach their referral
programs in this new age of mobile technology.
Learn more at www.gooodjob.com.
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