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Google Updates To Prevent Blackhat Technique.pptx
- 1. Google Updates To Prevent Blackhat Technique -ANIMESH YADAV
- 2. About Blackhat Technique • Refers to unethical or malicious practices used to manipulate search engines, websites, or online systems. • These techniques violate the terms of service and guidelines set by search engines and online platforms. • Typically employed to achieve quicker and higher rankings in search engine results, boost website traffic, or exploit vulnerabilities for malicious purposes.
- 3. Some common examples of blackhat techniques include: • Keyword Stuffing • Hidden Text and Links • Cloaking • Link Farming • Private Blog Networks • Clickbait • Spamming • Content Scraping
- 4. Google updates to prevent blackhat techniques • Introduced in February 2011, Google Panda targets low-quality and thin content, penalizing websites with duplicate, irrelevant, or poorly written content. Google Panda • Launched in April 2012, Google Penguin aims to reduce the influence of manipulative link-building practices, such as link schemes, link farming, and excessive anchor text optimization. It penalizes websites with unnatural or spammy backlink profiles. Google Penguin • Released in August 2013, Google Hummingbird focuses on improving the semantic understanding of search queries. It allows Google to better interpret user intent and deliver more relevant search results. Google Hummingbird • Introduced in July 2014, Google Pigeon focuses on improving local search results by providing more accurate and relevant local business listings. Google Pigeon
- 5. Google Updates To Prevent Blackhat Techniques • Rolled out in April 2015, this update prioritizes mobile-friendly websites in mobile search results, encouraging website owners to optimize their sites for mobile devices. Google Mobile-Friendly Update • Announced in October 2015, RankBrain is a machine learning-based algorithm that helps Google better understand complex search queries and user intent, leading to more relevant search results. Google RankBrain • Although not an official update, Fred refers to a series of unconfirmed updates targeting websites with low-quality content and aggressive monetization tactics. These updates aim to improve the overall quality of search results. Google Fred • Introduced in October 2019, BERT (Bidirectional Encoder Representations from Transformers) is a natural language processing technique that enhances Google's understanding of context and nuance in search queries, leading to more accurate results. Google BERT
- 6. Google Core Algorithm Updates • Core update will target all content types within all regions and languages to promote or reward high-quality or high-value web pages. • Nothing within this (or any) core update targets specific pages or sites. • This update will cause the most considerable upset for the black-hat SEO community, those that use tactics against Google’s guidelines to rank higher in search results. Broad Core update
- 7. Tips For SEO Practitioners Closely Monitor Your Site’s Metrics Perform a Website or Content Audit Focus on Quality, Valuable Content