Google Together - The evolution of Google Meet A new way to get together, a new social media. Note: This project was originally created in 2012 under the name ON-BAR - A new Google Hangout feature. It was presented for Google Sao Paulo, AmBev / Heineken, and Wieden+Kennedy agency in 2013. Learn more at www.marcelobohrer.com.br

1. Google Together - The evolution of Google Meet
A new way to get together, a new social media.
This project was originally created in 2012 under the name ON-BAR - A new Google Hangout feature.
It was presented for Google Sao Paulo, AmBev / Heineken and Wieden+Kennedy agency in 2013.
Why is this project now more relevant than ever?
Marcelo Bohrer
IDEA DESIGN
www.marcelobohrer.com.br
marcelobohrerid@gmail.com
+49 015 733.922.744

2. Insight
As the stay-at-home regulations that force people to avoid physical contact get
extended, the lack of interaction with loved ones and friends makes life
increasingly difficult and distressing.
As a consequence, we see the boost of social interaction via Lives and video
calls that give people a way to feel close and regain a sense of normality.
In this scenario, a tool that could enhance the virtual connection creating an
even more realistic sense of being together will be a hit!

3. Google Together
Google Together combines the Google Meet video conference features with virtual
scenarios in 3D and Google Street View locations to replicate the experience of
going to a real cafe, bar, pub, store, or public space to meet friends, family, get to
know new people, flirt, chat and spend a good time together.

4. • Users access a virtual version of their favorite places in 3D where they can see
people who are already there.
• They pick a free table to start a Google Together, or join a table where their friends
are already on a Together meeting.
• Users can customize the call background with an image of the back of their seats.
• Users can order food or drinks directly from commercial places.
Getting Together in virtual bars, cafes, lounges, etc.

5. • Users can visit famous locations on Google Street View and meet people there.
• They pick a call spot to start a Google Together with their friends or random people.
• Users can customize the call background with an image of the back of their spots.
Getting Together in virtual public spaces

6. Because they will be able to enjoy the social
experience of gathering with people in public
places while staying at their homes.
In addition to the opportunity to spend quality time
with friends and family, they can enjoy new
usabilities that enhance the experience of being
among people in a public space, such as seeing
the crowd, flirt, attend events, watch shows, play
games, compete for prizes, etc.
Why users will love
Google Together?

7. Because this should generate a huge expansion in the
number of Google Meet users.
Because a huge variety of businesses whose physical
presence is essential, like bars and cafés, will be longing
to join Google Together in order to explore the
commercial potential of their virtual spaces.
Because it will be a new channel of direct contact with
consumers and can be used for communication,
research, product launches, and promotions.
Because Google Together may become the next super
social media thanks to the new possibility of realistic
social interaction.
Why Google Together is a great
business opportunity for Google?
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8. Marcelo Bohrer ID has intellectual property on the design of the concepts of the social network Together.
He is willing to bring this to life with people who care about people and want to create a better world.
The use of any idea or concept exposed in this presentation is subject to a friendly conversation with the author
and the setting of a mutual benefit agreement.
Any unauthorized use, copying, or disclosure of information about the Together project without the author's
consent will not be very kind or ethical.
Still, there is always the possibility to comply with copyright law No. 9,610, of February 19, 1998, Brazil.
© Copyrights 2020
Google Together
Marcelo Bohrer
IDEA DESIGN
www.marcelobohrer.com.br
marcelobohrerid@gmail.com
+49 015 733.922.744

9. MULTIPLYING THE POTENTIAL OF
THE TOGETHER PLATFORM
The Together social network, originally ON-BAR, offers great
business opportunities to several sectors, from comercial to social.

10. ON-VIBE is a modern and fun club for
teenagers who want to have fun and flirt.

11. ON-CAFE is the relaxed and cosmopolitan cafe
bar that brings together all kinds of cool people
for spending a good time together.

12. ON-LOUNGE is a super cool rooftop lounge bar in NYC.
Browsing around, you can have a 360 view of the city.

13. ON-PUB is a classic beer bar. The perfect place
to drink your favorite beer and chat with friends.

14. ARENA-ON is a multisport arena with VIP booths
that allow us to gather friends to watch events.

15. ON-PARTY is a trendy nightclub where people
enjoy the sound of famous DJs at the bar,
at tables, and in VIP boxes.

16. ON-CLUB is a leisure square where kids
meet their friends to play around.

17. Example of a commercial application: HEINEKEN ON-BAR
ON-BAR: Open Hangout + 3D scenarios
NOTE: The following pages are an excerpt from the original project created in 2012 under the name ON-BAR.
It was presented for Google Sao Paulo, AmBev / Heineken and Wieden+Kennedy agency in 2013.

18. Find friends, meet cool
people, drink a Heineken and
enjoy the first and unique
online bar.
Accessing the virtual bar - ON-BAR Heineken
The user types the company's Url to access the ON-BAR application directly in the browser.

19. Choosing a bar in differente locations
On the main page, users click on the cities to access different bars where they can start or join a Google Hangout.

20. “Picking a table” in the 3D representation of the bar
When the user hovers the cursor over the stars, a pop-up balloon shows who is in that “chair” (Google+ profile picture).
By clicking on the green arrows on the sides, users can have the 360°view of the bar. The ambiance sound can be heard.

21. Starting na Open Hangout
When users click on a chair at an empty table, they start a Hangout video call. When clicking on a table chair that is already
occupied, the user "sits" with the other users joining the ongoing Hangout video call.

22. Marboh Idea Design has intellectual property on the ON-BAR / ON-CAFÉ / ON-
VIBE / ON-PUB / ARENA-ON / ON-PARTY / ON-CLUB / ON-LOUNGE platform
project. The commercial use of the ideas and concepts shown in this
presentation is subject to contracting upon approval of the commercial
proposal. Any unauthorized use, copying or disclosure of project information will
be subject to copyright law. LAW No. 9,610, of February 19, 1998.
Originally created as ON-BAR, this social platform project, as well as its design
concepts and strategy are registered at the Registry of Titles and Documents of
the city of Porto Alegre / RS, on November 23, 2012, under number 1649960.
© Copyright 2012.

23. www.marcelobohrer.com.br
marcelobohrerid@gmail.com
+49 015 733 922 744