This document discusses how marketers can effectively manage paid, owned, and earned media in today's fragmented marketing environment. It notes that the traditional sales funnel model no longer applies, as customers now move seamlessly across channels in a non-linear path to purchase. The customer lifecycle framework recognizes that marketing is continuous across touchpoints. The document advocates for a "converged media" approach using a combination of paid ads, owned channels like websites and social media, and earned media like word-of-mouth to create a consistent brand experience and storyline. It provides examples from the Ottawa Senators hockey team of integrating these channels in campaigns.
Kroger's digital media strategy aims to collect customer data through increased social media engagement and presence to target customers looking to save money. The strategy focuses on using social media, content marketing, online advertising, and a mobile app to promote money-saving opportunities, drive traffic to their website and blog, and increase app downloads. Key metrics like app downloads, email sign-ups, and click-through rates will be reviewed weekly to evaluate campaign performance and guide strategy.
Master the Art of Visual Marketing with Customer PhotosYotpo
Crafting a smart visual marketing strategy is key for earning the trust and sales of online shoppers. And today, it's more important than ever to build an authentic, relatable on-site experience. In fact, 77% of online shoppers prefer customer photos over professional product images. Check out the slides from Yotpo's latest webinar on "How to Master the Art of Visual Marketing” to discover how to convert more browsers into buyers with customer photos.
This presentation covers mobile trends in the UK and worldwide, why it's important for businesses to be mobile now. Affordable mobile tech available to SMEs eg mobile, web apps and adaptive websites are mentioned, as well as app analytics and generating a return on your mobile marketing investment.
The document discusses the role of a Visual Messaging Facilitator (VMF) who works with retailers to understand shopper behavior and develop in-store marketing strategies. A VMF's goals are to increase sales and brand awareness by connecting with shoppers along their purchasing journey. Effective strategies use shopper insights like most visits lasting 13 minutes and 80% of time spent looking for items. Actionable insights inform programs that resonate with shoppers and address their motivations, barriers, and reasons for purchase. Examples show how brands activate insights through tailored campaigns.
This marketing campaign aims to increase brand awareness and sales of Boxed through social media marketing targeting busy working moms. The strategy involves increasing social media presence on platforms like Facebook and Instagram through sponsored posts and advertisements. It also includes sponsoring local events and offering referral incentives. Performance will be evaluated by measuring engagement and interactions on social media platforms and through sales data. The total budget is $131,166.
Facebook Best Practices and New Features (Oct 2015)Nicole Tabatabai
Reviews best practices for audience targeting, ad creative, placement targeting (mobile vs. desktop, news feed vs audience network vs right hand rail), bidding options, account structure considerations, a few case studies and new features including instagram advertising and universal search.
This document discusses how marketers can effectively manage paid, owned, and earned media in today's fragmented marketing environment. It notes that the traditional sales funnel model no longer applies, as customers now move seamlessly across channels in a non-linear path to purchase. The customer lifecycle framework recognizes that marketing is continuous across touchpoints. The document advocates for a "converged media" approach using a combination of paid ads, owned channels like websites and social media, and earned media like word-of-mouth to create a consistent brand experience and storyline. It provides examples from the Ottawa Senators hockey team of integrating these channels in campaigns.
Kroger's digital media strategy aims to collect customer data through increased social media engagement and presence to target customers looking to save money. The strategy focuses on using social media, content marketing, online advertising, and a mobile app to promote money-saving opportunities, drive traffic to their website and blog, and increase app downloads. Key metrics like app downloads, email sign-ups, and click-through rates will be reviewed weekly to evaluate campaign performance and guide strategy.
Master the Art of Visual Marketing with Customer PhotosYotpo
Crafting a smart visual marketing strategy is key for earning the trust and sales of online shoppers. And today, it's more important than ever to build an authentic, relatable on-site experience. In fact, 77% of online shoppers prefer customer photos over professional product images. Check out the slides from Yotpo's latest webinar on "How to Master the Art of Visual Marketing” to discover how to convert more browsers into buyers with customer photos.
This presentation covers mobile trends in the UK and worldwide, why it's important for businesses to be mobile now. Affordable mobile tech available to SMEs eg mobile, web apps and adaptive websites are mentioned, as well as app analytics and generating a return on your mobile marketing investment.
The document discusses the role of a Visual Messaging Facilitator (VMF) who works with retailers to understand shopper behavior and develop in-store marketing strategies. A VMF's goals are to increase sales and brand awareness by connecting with shoppers along their purchasing journey. Effective strategies use shopper insights like most visits lasting 13 minutes and 80% of time spent looking for items. Actionable insights inform programs that resonate with shoppers and address their motivations, barriers, and reasons for purchase. Examples show how brands activate insights through tailored campaigns.
This marketing campaign aims to increase brand awareness and sales of Boxed through social media marketing targeting busy working moms. The strategy involves increasing social media presence on platforms like Facebook and Instagram through sponsored posts and advertisements. It also includes sponsoring local events and offering referral incentives. Performance will be evaluated by measuring engagement and interactions on social media platforms and through sales data. The total budget is $131,166.
Facebook Best Practices and New Features (Oct 2015)Nicole Tabatabai
Reviews best practices for audience targeting, ad creative, placement targeting (mobile vs. desktop, news feed vs audience network vs right hand rail), bidding options, account structure considerations, a few case studies and new features including instagram advertising and universal search.
This document provides a marketing plan for an Android app called Shopper's Stop that allows users to compare products and prices across multiple e-commerce websites. It discusses how online shopping has evolved from browsing in physical stores to spending hours searching online. The app aims to simplify this process by allowing one-stop searching and comparisons. The plan outlines the app's features, pricing options, goals, competitors, and strategy for distribution, communication, and implementation.
Gimmie Product Overview 2015. Gimmie is the maker of fun and innovative engagement marketing tools. Gimmie's tools help marketers overcome both cost and technical barriers to achieve their business growth objectives, yet in a fun and innovative manner. Gimmie empowers modern marketers by giving them the leverage they need: technology that does not replace them but in working with help them achieve more.
Leverage the Power of Inbound Marketing for Your BusinessJonathan Berthold
The advent of the Internet and the evolution of marketing has paved the way for inbound strategies to replace outbound tactics as the preferred method of marketing to users. Digital strategies such as search engine optimization, PPC advertising, and social media have led to business professionals pulling budgets away from traditional advertising and allocating resources to inbound marketing.
General Motors aims to establish a stronger link between social media and consumers through a digital campaign. The campaign will increase brand awareness and sales on platforms like Twitter, Facebook and blogs. The target audience is tech-savvy global consumers looking to purchase a new car. Tactics include establishing social media accounts, interacting directly with consumers, exclusive promotions, and a mobile app offering deals. Success will be evaluated by engagement on platforms and website traffic compared to reviews and comments. The budget is $2 million over six months.
Google Glasses have the potential to revolutionize retail by providing information to customers and employees through an augmented reality heads-up display. The glasses could allow customers to view product details, prices, reviews, and locations in real-time. Employees could access inventory levels, customer records, and checklists through the glasses without needing a separate device. Retailers may also be able to track customer movement in stores and send targeted offers to their glasses based on location. Purchases could even be completed entirely through the glasses without the need to check out in person.
Building Customer Relationships with UGC & Lifecycle MarketingWhatConts
Learn how to build customer relationships by weaving User Generated Content into your existing Lifecycle Campaigns to help retain customers, grow revenue, and acquire new ones.
The document discusses several strategies for promoting Tamar Collection's website and products, including:
1) A multi-promotional header area that can feature different products and promotions, with flexibility on how many items are promoted.
2) Integrating Instagram, Twitter, and Facebook posts tagged with #tamarcollection directly onto the site and linking to relevant product pages.
3) Developing an editorial blog within the site to provide a personalized look into the brand and establish it as a lifestyle.
4) Creating "Look Books" showcasing various items together to emphasize Tamar as a lifestyle and tie into blog content and email promotions.
5) Expanding Facebook retargeting ads and testing
Nuevas herramientas de Google para Marketing Oscar García
Google Q3 presenta nuevas herramientas de marketing digital para aumentar el posicionamiento SEO de las empresas. Estas diapositivas muestran todos las nuevas posibilidades de posicionamiento web que Google pone al alcance de todos.
Solicita una asesoría con un experto en Google Adwords y sube posiciones haciendo clic en http://experto-adwords.com/. Optimiza tu tienda online aquí http://www.activatuprestashop.com/, aumenta tus ventas optimizando tu cuenta en http://www.activatushopping.com/ o mejora tu SEO local en expertosmybusiness.com.
Google AdWords is a tool that allows advertisers to create search, display, and mobile ads. It has evolved over 20 years to include 1 million advertisers in 218 countries and 2 billion daily searches. The tool offers various ad formats like text, video, app install and engagement ads that can be targeted across search, YouTube, and display networks using keywords, topics, and user interests and behaviors. It provides analytics to measure ad performance and testing tools to optimize campaigns. In the future, AdWords targeting and setup will become more automated through artificial intelligence.
Google Wildfire For Automotive Social Media Advertising Brian Pasch
Learn why social media advertising is a new opportunity for car dealers especially since Google Wildfire presents consumers with device independent landing pages increasing engagement.
Google Shopping Campaigns are a game-changer for e-commerce stores.
Not only do they target quality traffic and attract valuable leads, but they promote your products by showing users detailed information before clicking the ad.
Google Ad Grants presentation by Mostyn Marketing Group for Maryland Nonprofi...Sharon Mostyn
Mostyn Marketing Group presentation on Google Ad Grants for Maryland Nonprofits members on 10/20/22.
Google Ad Grants works just like Google Ads online advertising, by displaying your message to people who are searching for nonprofits like yours. If you’re a qualifying nonprofit, you’ll receive $10,000 USD in in-kind Google Ads advertising every month.
Google Ad Grants search ads appear with other paid Google search results when people search for nonprofits like yours. And it includes powerful tools to help you create, target and optimize your campaigns. So you'll always have complete control of your campaigns.
Also highlighted in the presentation is the YouTube Nonprofit Program, Google Business Profile (formerly Google My Business), Google Analytics, Google Search Console, Google Trends, and Google Alerts.
The document discusses various types of digital advertising, including Google Ads, social media advertising on platforms like Facebook and Instagram, and summarizes the key details for each. Some of the main ad formats covered include standard text ads, image ads, video ads, responsive search ads, dynamic search ads, lead ads, multi-product/carousel ads, and boosted page ads on Facebook. Specifications and best practices are provided for common ad types on each platform.
This document provides an overview of Google Adwords and how to set up an Adwords campaign. It begins by defining what Adwords is and its benefits. It then explains the account structure and settings needed to create an account and campaign. Step-by-step instructions are provided on how to set up an account, create a search campaign, add ad groups and keywords. Various campaign settings are outlined such as location targeting, bid strategies, and scheduling. The document aims to guide users through the full process of setting up their first Adwords campaign.
This presentation shows 5 basic Google marketing tools for small businesses and nonprofit organization. Prepared by #OhioBusinessHelp.com and Rob Bunting of CIG
Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services between two parties. The goal is to generate sales or capture leads from customers searching online. Key components of digital marketing include website design, search engine optimization, social media marketing, email marketing, and content marketing. Digital marketing provides benefits like increased customer satisfaction, brand loyalty, and measurable results at a lower cost compared to traditional marketing. Common types of digital marketing are search engine optimization, pay-per-click advertising, social media, online advertising, and email marketing.
In our latest 'The Tomorrow Lab Presents' talk, Chris and VJ from Google discussed how changing user behaviours online present new opportunities for businesses.
This document provides 16 steps for finding paid search opportunities in 2016, with an emphasis on mobile optimization and remarketing. Some of the key points discussed include:
- Optimizing bids based on time of day and day of week traffic differences for mobile.
- Using remarketing programs like Facebook Dynamic Product Ads to retarget mobile visitors across devices.
- Leveraging audiences and customizers in Facebook Dynamic Product Ads for effective remarketing.
- Embracing dynamic remarketing on the Google Display Network to retarget site visitors with related product ads.
- Tracking and increasing bids for high converting categories even if they have lower volume.
- Implementing excluded audiences in remarketing to avoid wasting
This document provides a marketing plan for an Android app called Shopper's Stop that allows users to compare products and prices across multiple e-commerce websites. It discusses how online shopping has evolved from browsing in physical stores to spending hours searching online. The app aims to simplify this process by allowing one-stop searching and comparisons. The plan outlines the app's features, pricing options, goals, competitors, and strategy for distribution, communication, and implementation.
Gimmie Product Overview 2015. Gimmie is the maker of fun and innovative engagement marketing tools. Gimmie's tools help marketers overcome both cost and technical barriers to achieve their business growth objectives, yet in a fun and innovative manner. Gimmie empowers modern marketers by giving them the leverage they need: technology that does not replace them but in working with help them achieve more.
Leverage the Power of Inbound Marketing for Your BusinessJonathan Berthold
The advent of the Internet and the evolution of marketing has paved the way for inbound strategies to replace outbound tactics as the preferred method of marketing to users. Digital strategies such as search engine optimization, PPC advertising, and social media have led to business professionals pulling budgets away from traditional advertising and allocating resources to inbound marketing.
General Motors aims to establish a stronger link between social media and consumers through a digital campaign. The campaign will increase brand awareness and sales on platforms like Twitter, Facebook and blogs. The target audience is tech-savvy global consumers looking to purchase a new car. Tactics include establishing social media accounts, interacting directly with consumers, exclusive promotions, and a mobile app offering deals. Success will be evaluated by engagement on platforms and website traffic compared to reviews and comments. The budget is $2 million over six months.
Google Glasses have the potential to revolutionize retail by providing information to customers and employees through an augmented reality heads-up display. The glasses could allow customers to view product details, prices, reviews, and locations in real-time. Employees could access inventory levels, customer records, and checklists through the glasses without needing a separate device. Retailers may also be able to track customer movement in stores and send targeted offers to their glasses based on location. Purchases could even be completed entirely through the glasses without the need to check out in person.
Building Customer Relationships with UGC & Lifecycle MarketingWhatConts
Learn how to build customer relationships by weaving User Generated Content into your existing Lifecycle Campaigns to help retain customers, grow revenue, and acquire new ones.
The document discusses several strategies for promoting Tamar Collection's website and products, including:
1) A multi-promotional header area that can feature different products and promotions, with flexibility on how many items are promoted.
2) Integrating Instagram, Twitter, and Facebook posts tagged with #tamarcollection directly onto the site and linking to relevant product pages.
3) Developing an editorial blog within the site to provide a personalized look into the brand and establish it as a lifestyle.
4) Creating "Look Books" showcasing various items together to emphasize Tamar as a lifestyle and tie into blog content and email promotions.
5) Expanding Facebook retargeting ads and testing
Nuevas herramientas de Google para Marketing Oscar García
Google Q3 presenta nuevas herramientas de marketing digital para aumentar el posicionamiento SEO de las empresas. Estas diapositivas muestran todos las nuevas posibilidades de posicionamiento web que Google pone al alcance de todos.
Solicita una asesoría con un experto en Google Adwords y sube posiciones haciendo clic en http://experto-adwords.com/. Optimiza tu tienda online aquí http://www.activatuprestashop.com/, aumenta tus ventas optimizando tu cuenta en http://www.activatushopping.com/ o mejora tu SEO local en expertosmybusiness.com.
Google AdWords is a tool that allows advertisers to create search, display, and mobile ads. It has evolved over 20 years to include 1 million advertisers in 218 countries and 2 billion daily searches. The tool offers various ad formats like text, video, app install and engagement ads that can be targeted across search, YouTube, and display networks using keywords, topics, and user interests and behaviors. It provides analytics to measure ad performance and testing tools to optimize campaigns. In the future, AdWords targeting and setup will become more automated through artificial intelligence.
Google Wildfire For Automotive Social Media Advertising Brian Pasch
Learn why social media advertising is a new opportunity for car dealers especially since Google Wildfire presents consumers with device independent landing pages increasing engagement.
Google Shopping Campaigns are a game-changer for e-commerce stores.
Not only do they target quality traffic and attract valuable leads, but they promote your products by showing users detailed information before clicking the ad.
Google Ad Grants presentation by Mostyn Marketing Group for Maryland Nonprofi...Sharon Mostyn
Mostyn Marketing Group presentation on Google Ad Grants for Maryland Nonprofits members on 10/20/22.
Google Ad Grants works just like Google Ads online advertising, by displaying your message to people who are searching for nonprofits like yours. If you’re a qualifying nonprofit, you’ll receive $10,000 USD in in-kind Google Ads advertising every month.
Google Ad Grants search ads appear with other paid Google search results when people search for nonprofits like yours. And it includes powerful tools to help you create, target and optimize your campaigns. So you'll always have complete control of your campaigns.
Also highlighted in the presentation is the YouTube Nonprofit Program, Google Business Profile (formerly Google My Business), Google Analytics, Google Search Console, Google Trends, and Google Alerts.
The document discusses various types of digital advertising, including Google Ads, social media advertising on platforms like Facebook and Instagram, and summarizes the key details for each. Some of the main ad formats covered include standard text ads, image ads, video ads, responsive search ads, dynamic search ads, lead ads, multi-product/carousel ads, and boosted page ads on Facebook. Specifications and best practices are provided for common ad types on each platform.
This document provides an overview of Google Adwords and how to set up an Adwords campaign. It begins by defining what Adwords is and its benefits. It then explains the account structure and settings needed to create an account and campaign. Step-by-step instructions are provided on how to set up an account, create a search campaign, add ad groups and keywords. Various campaign settings are outlined such as location targeting, bid strategies, and scheduling. The document aims to guide users through the full process of setting up their first Adwords campaign.
This presentation shows 5 basic Google marketing tools for small businesses and nonprofit organization. Prepared by #OhioBusinessHelp.com and Rob Bunting of CIG
Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services between two parties. The goal is to generate sales or capture leads from customers searching online. Key components of digital marketing include website design, search engine optimization, social media marketing, email marketing, and content marketing. Digital marketing provides benefits like increased customer satisfaction, brand loyalty, and measurable results at a lower cost compared to traditional marketing. Common types of digital marketing are search engine optimization, pay-per-click advertising, social media, online advertising, and email marketing.
In our latest 'The Tomorrow Lab Presents' talk, Chris and VJ from Google discussed how changing user behaviours online present new opportunities for businesses.
This document provides 16 steps for finding paid search opportunities in 2016, with an emphasis on mobile optimization and remarketing. Some of the key points discussed include:
- Optimizing bids based on time of day and day of week traffic differences for mobile.
- Using remarketing programs like Facebook Dynamic Product Ads to retarget mobile visitors across devices.
- Leveraging audiences and customizers in Facebook Dynamic Product Ads for effective remarketing.
- Embracing dynamic remarketing on the Google Display Network to retarget site visitors with related product ads.
- Tracking and increasing bids for high converting categories even if they have lower volume.
- Implementing excluded audiences in remarketing to avoid wasting
Google Analytics For Enhanced Marketing MeasurementDigital Vidya
Care about how to make 'Google Analytics For Enhanced Marketing Measurement' You will find this deck presented by Swapnil Sinha, Head of Conversions, Google India during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Nuevas herramientas de Google | Google Q3Oscar García
Google es el principal buscador del mundo por lo que sus herramientas son las más avanzadas. En esta guía se muestra de forma completa cómo sacarle el máximo rendimiento a Google Adwords, así como todas las plataformas de marketing digital. Todo para lograr un posicionamiento Web mejorado.
Solicita una asesoría con un experto en Google Adwords y sube posiciones haciendo clic en http://experto-adwords.com/. Optimiza tu tienda online aquí http://www.activatuprestashop.com/, aumenta tus ventas optimizando tu cuenta en http://www.activatushopping.com/ o mejora tu SEO local en expertosmybusiness.com.
Google has released a helpful content algorithm update to reward high-quality content that provides value to users over content written primarily for search engines. They also announced new features for Google Shopping campaigns, custom bidding in Display & Video 360, and product review updates. Microsoft introduced ads to Outlook mobile and added coupon codes to Bing product search results.
Tips for Improving Google Shopping Campaign results Elizabeth Clark
Presenter slides from the first Shopping Guru's group meeting at Deloitte in Manchester. Attended by retailers , digital agencies and ad tech companies. Presentations covered the Google Myths to be wary of, rapid growth retailer case study, the agency role in managing feeds, and Manchester's opportunity to play a key role in setting shopping best practice.
What Digital Marketing is Best For Your Business?Laura McDonald
A quick introduction to the different digital marketing channels, the pros and cons of each and how to start putting together a digital marketing strategy for your business.
Google is a search engine that allows users to find information online through searches. It generates most of its revenue through advertising. While Google faces competition from other search engines and social media sites, it aims to maintain its dominance through initiatives like improving search accuracy, developing advertising programs, collaborating with partners, and pushing its applications and content. Success will be evaluated based on growth in advertisers and website traffic before and after implementing new strategies.
Google Has greate advertising solutions, and its include several technologies, in this presentation we would explain what are the AdSenes, AdWords, AdChoices, and Ad Planner.
This Presentation has been prepared for Al Hadara - Edexcel, Syria as a part of Online Marketing Assignment.
This document discusses various Google marketing strategies and products for branding, performance, and optimizing campaigns. It covers topics like remarketing lists in Google Analytics, bidding strategies, conversion tracking, engagement ads, Gmail sponsored promotions, search companion marketing, and optimizing for mobile. The overall message is that leveraging these Google tools can help brands reach more potential customers, improve performance metrics like ROI and conversions, and get the right ads in front of the right audiences.
Similar to Google marketing live 2019 Digirank Knowledgeshare (20)
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
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3. Source: https://blog.google/products/ads/new-ad-innovations-new-consumer-journey/
“Consider a woman from a recent study, who
spent 73 days and interacted with more than 250
touchpoints (searches, video views, and page
views) before purchasing a single pair of jeans.
She visited several blogs, browsed large merchant
sites, searched for local retailers, and watched
product reviews on YouTube. Like many of today’s
consumers, she wanted to enjoy her time
shopping, engaged with brands that inspired her,
and narrowed limitless choices before picking the
perfect pair.”
Building for the new consumer journey
4. Amazon - Ya Better Watch Out
● Amazon are constantly growing and Google
want a bigger piece of the action
● Unlike Amazon, Google feels they can offer more
for brands by allowing them to:
○ Be a trusted adviser.
○ Provide rich answers seamlessly.
○ Give users the option to move as quickly or
slowly as they want in their discovery
journey.
5. More Shoppable Google Shopping
● Google checkout will allow users to buy
directly from the SERP
● Shoppers can purchase what they
want with simple returns and
customer support, backed by a Google
guarantee
● Google Home enabled for voice search
purchases
● Also supports click and collect, a key
USP against Amazon
6. A More Personalised Shopping Experience
● Personalised Google Shopping homepage
based on shopping history, search history
and saved shopping lists.
● No two Shopping homepages will be the
same
7. More Shopping Ads in More Places
● Shopping Showcase ads will be
expanded to Google Images,
YouTube and the Discover Feed
● Lifestyle images that show
products in situ
● After a click, users are taken to a
selection of related products all
from one retailer
8. News Feeds Aren’t Dead
● Facebook are also in Google’s firing line,
with an estimated 800m uptake in users of
Google Discover in the past year, their
equivalent of a news feed
● Discovery Ads will allow marketers to
show ads in this feed for the first time.
● Mobile first, native, swipeable carousel ads
on Google Discover, the YouTube
homepage and the Gmail Promotions tab
● 100% automated, audience based and CPC
9. Gallery Ads - Google’s Carousel
● 4-8 images, a 70 character description for
each image and 3 headlines for testing
● Keyword based targeting alongside your
other search ad formats, but will only show
for absolute top of page (position 1)
● Charged at CPC for a click through to the
site or after 3 swipes on the images
● After testing within the automation
industry, Gallery ads have had 25% more
interaction at the top of the mobile SERP
than text ads
11. Video - Auto Bumper Ad Creator
● Google are still finding video
uplift hard from smaller brands,
particularly on bumper ads
● The Bumper Machine will
automate 6 second video ad
creation from any video shorter
than 90 seconds
● Can still make edits before saving
and serving them
12. Local Campaigns - Drive Footfall
● A new campaign type set up like
a responsive display ad that
serves across Search, Display,
YouTube and Maps
● Provide store locations and a
budget, and Google will
automate the rest, optimising for
in-store visits
● Beta results saw a median
in-store ROAS increase of x5
13. Targeting
● Custom intent and custom
affinity audiences are merging -
Custom audiences
● No more distinction between
interest and commercial intent
● Available for all Google Ads
channels
● Adding an audience expansion
tool, very similar to Facebook
lookalikes
● Data pulls from search history,
Gmail, Play, Maps and onsite
behaviour
14. Improved Smart Bidding
● Selectable conversion actions
which affect the bidding strategy
● Campaign level conversion goals
based on these conversion
actions
● Bidding signals are now coming
from all Google products
● Account/Campaign level rules for
seasonality adjustments