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Google Innovator Academy Spark #WDC17
The document outlines a creative process for idea generation, emphasizing the importance of connecting disparate concepts and utilizing techniques like incubation and critique. It provides various strategies, such as word association games and metaphor creation, to stimulate innovative thinking. Additionally, it suggests engaging a global audience through social media and fostering continued conversation around ideas.
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Google Innovator Academy Spark #WDC17
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- 5. The habit ofmind which leads to a search for relationships between facts becomes of the highest importance in the production of ideas James Webb Young, A Technique for Producing Ideas, 1939
- 7. 1. GATHER RAWMATERIAL (collect your dots)
- 8. to dot connect youmust have the dots
- 9. Egon Schiele meets ThomYorke of Radiohead
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- 11. stuff your eyeswith wonder Ray Bradbury
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- 13. 2. DIGEST puzzle +synthesize
- 14. like an octopus- tentaclesof the mind
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- 17. 5. Getting Real seekcritique! submit to the cold grey dawn of the morning after
- 18. hold ideas lightly (killyour darlings)
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- 21. Combinatorial Play Albert Einstein “blinddates” your content + a junk food? try
- 22. Japanese game forIdeation Shiritori https://shiritorigame.com/ think of a word that starts with the last letter IDEAS
- 23. Edison’s word list write5 random words write 1st word that comes to mind after each word use 2nd word as springboard for next round (do 5 rounds)
- 24. Scamper Technique Bob Eberle Substitute Combine Adapt Modify Putto Another Use Eliminate Reverse
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- 26. David Ogilvy big ideasusually come as simple ideas
- 27. Metaphors have a wayof holding the most truth in the least space orson scott card LEVERAGE METAPHOR
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- 29. IMAGIPHOR Find a metaphor forCHANGE on your camera roll OR exchange phones for more serendipity Think Pair Share
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- 31. Kennings hyphenated compound metaphor Anglo-Saxonand Norse literature “northern-kiss”= cold wind “whale-road” = the ocean “sky-candle”= sun
- 35. analogies game word bankof nouns seek connections (use like and as) visualize horse wind
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- 37. 1 phrase campaign like“Think Different” or “Got Milk?”
- 38. KENNING Create a kenningfor something you have with you now OR for something to do with tech remember “information superhighway”?
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- 42. “Ocean Pollution” power ofa simple image
- 43. Theme: “Power ofBooks”
- 44. 3 panel imagesummary
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- 47. minimalist posters of aconcept
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- 49. Visualize a Series ina Theme (Values)
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- 51. student logo contest:“What If?”
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- 53. METAPHORICAL TYPE, MONDRIANIFY OR 3 IMAGEPANEL use your project idea or a concept you teach
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- 55. T itle (catchy) Image (poignant) Participation opportunity S tories (anecdotes, emotion) BLOG T.I.P.S.
- 56. Speaking Tips Hero’s Journeyformat (audience is hero)
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- 58. How will you FRAME youridea? TYPE COLOUR IMAGERY TAGLINE HASHTAGS
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- 60. PITCH and PICTUREVOLLEY ACTIVITY write a succinct 1 line description of your idea (+ your name!) *try rhyme or alliteration crumple paper and throw like a snowball draw a metaphorical icon / sketch of someone else’s idea
- 61. you don’t haveto be Monet!
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- 64. TAG IT “the soulof the internet”
- 65. Create (constant) Convo thecloud is our campfire
- 66. http://bit.ly/makedujour For Curation andCrowdsourced Creativity
- 67. Find Super Spreaders (andthank them)
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- 70. PARTICIPATORY PLATFORM ACTIVITY choose asocial media platform think of an idea to engage a global audience with your idea describe and assign a hashtag
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