Google Home Services Webinar For Plumbing & HVAC Companies
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Hands down, the biggest disruption for online marketing for plumbing and HVAC businesses, ever, period. Visit Grow Plumbing for more information. How Google Home Services works? What cities are live with Google Home Services Ads? What are the next cities that are rolling out Google Home Services? How can you get qualified and get ready for Google Home Services? How Google charges you for this services? Sign up for our next webinar. Google Home Services “Coming To A City Near YOU!” Here is the registration page. http://www.growplumbing.com/google-home-services-ads-webinar/
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Google Home Services Webinar For Plumbing & HVAC Companies
- 1. Google Home Services “Coming To A Location Near YOU!” Brought to you by: Gregg Towsley
- 2. • What is Google Home Services? • What industries can participate in Google Home Service Ads? Who qualifies? • What cities are live with Google Home Service Ads? • How it works? • How Google charges for Home Services Ads? • How to get started? • How to prepare for Home Services and be on the early waiting list once it arrives at your market? Today’s Agenda
- 3. Home Services - Background “What is the problem?”
- 4. Business Verticals LIVE ON GOOGLE • Locksmith • Plumbing • HVAC • Electrician • Garage Door • Roadside Assistance • Auto Glass • Painting • Handyman • House Cleaning
- 5. • San Francisco • San Diego • Los Angeles • Sacramento • San Jose • Stockton • Philadelphia Coming Soon!!! • Seattle • Chicago • Phoenix • DC • New York City Live Cities
- 7. How Google Home Services Ads Work? (As a Consumer)
- 8. How It Works
- 11. Zip & Job – Step 1
- 12. How It Works Describe The Job – Step 2
- 14. How Google Home Services Ads Work? (As a Business Owner/Advertiser)
- 16. Home Service Mobile App
- 17. Declining Leads If you are not interested in a lead, you can select the DECLINE button on the top right corner of the page.
- 18. Turning Ads On & Off
- 19. Profile Page
- 20. How Google Charges? • No Formalize Billing System Built By Google • Set A Weekly Ad Budget ($1000-$2000) • $23 Per Lead (moving target) • A Monthly Itemized Invoice Via Email From Previous Month
- 21. How To Get STARTED!
- 22. Onboarding • Fill In Contact Form • Online Credibility • Basic Business Information • Employees Pass Background Checks • General Liability Insurance Coverage • Contractors License
- 23. How To Build Online Credibility?
- 24. Process & System
- 25. Onboarding • Acceptance Into Program • Receive Welcome Email • Background Checks (Pinkerton) • Download Mobile App • Complete Training
- 26. Gregg Towsley Phone: 310-909-8835 Cell Phone: 617-549-5241 Email: gregg@growplumbing.com Blog: www.GrowPlumbing.com Onboarding – Here To Help You!
Editor's Notes
- Home service ads are designed with the intention of boosting the presence of local small business owners in the SERPs. Google’s implementation of this feature will allow them to stay competitive with services like Angie’s List and Yelp. Currently, Google’s home service ads are only being tested in the San Francisco Bay area before being rolled out on a larger scale. Ads will include a photo of the professional, their location, phone number, average star rating, and callout ad extensions which detail qualifications, special offers, service qualities, etc. Searchers will be able to click on individual profiles to get more information. Upon clicking a home service ad, a user will get a closer look at the advertiser’s profile. This includes information about available services, qualifications, hours of operation, contact information, and reviews. If all of this is satisfactory, a user can then click the “Send request” button and fill out a contact form in order to request work from the advertised business.
- The new mobile ad format was created for home services and currently supports locksmiths, plumbers, handymen, HVAC services and electricians. • The ad format displays as a carousel, similar to AMP results and prominently feature a service area map. • Google has also implemented a “Google Guaranteed” tag which means advertisers are licensed, insured, and pre- screened. • According to Google, “Any job you book with them is guaranteed to be done right or your money back.” • To participate in the Home Services Ads program, advertisers must go through a background check and verification process.
- The new mobile ad format was created for home services and currently supports locksmiths, plumbers, handymen, HVAC services and electricians. • The ad format displays as a carousel, similar to AMP results and prominently feature a service area map. • Google has also implemented a “Google Guaranteed” tag which means advertisers are licensed, insured, and pre- screened. • According to Google, “Any job you book with them is guaranteed to be done right or your money back.” • To participate in the Home Services Ads program, advertisers must go through a background check and verification process.